AI & Partnerships - Hello Partner

Anthropic Introduces AI Content Watermark: What it Means for the Industry

With more transparency around AI-generated content incoming, is the era of AI slop coming to an end?

/ 12 Aug 2026

Anthropic Introduces AI Content Watermark: What it Means for the Industry

Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever

According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.

By Ben Smye

/ 6 Aug 2026

Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever

The New Story of Partnerships

The path to purchase used to be a funnel. Now it's an ecosystem, split across creators, communities, AI assistants, and search, with no single gateway left to own. Here's why that shift changes everything for partnerships, and why it's our theme for PI LIVE Europe 2026.

By Sol Wilkinson

/ 28 Jul 2026

APMA AI Report Examines the Commercial Models for a Clickless World

James Bentley, author of the report and Chair of the APMA AI Taskforce, says AI represents the “next major evolution.”

By Madaline Dunn

/ 28 Jul 2026

APMA AI Report Examines the Commercial Models for a Clickless World

Agentic Commerce Users Could Reach 1.3 Billion Globally by 2031, New Research Forecasts

According to Juniper Research, while trust in agentic commerce is currently low, users could grow nearly 350% in the next five years.

By Newsdesk

/ 9 Jul 2026

Agentic Commerce Users Could Reach 1.3 Billion Globally by 2031, New Research Forecasts

YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows

Research from Jellyfish reveals a significant shift in how LLMs source creator content.

By Newsdesk

/ 8 Jul 2026

YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows

From the Search to Answer Era: Anthony Clements on the Industry’s Next Chapter

We spoke with Anthony Clements, UK Country Manager at impact.com, at IPX to hear how the industry is changing, the future of brands and the impact of LLMs on the ecosystem.

By Newsdesk

/ 7 Jul 2026

From the Search to Answer Era: Anthony Clements on the Industry’s Next Chapter

The Affiliate Model Survived Everything. Can it Survive AI?

Hello Partner's Matthew Wood delves into the industry's AI opportunity and the launch of the AIP Summit.

By Matthew Wood

/ 29 Jun 2026

The Affiliate Model Survived Everything. Can it Survive AI?

Breaking: Tradedoubler Launches New Umbrella Group Brand NYORDA

The company shared that the new brand unites its specialist businesses across affiliate, influencer, app, retail media and AI-driven search visibility.

By Madaline Dunn

/ 23 Jun 2026

What’s Ahead at Partnerize’s Partnership Day?

Hello Partner will be delving into what’s new, what’s changing and what’s on the horizon.

By Newsdesk

/ 23 Jun 2026

What’s Ahead at Partnerize’s Partnership Day?

Cannes Lions 2026: Snap Inc Global Director of Creative Strategy on What Most Brands Get Wrong with AI

It’s a bright morning in Cannes, where Valentina Culatti, Director of Creative Strategy at Snap, explained what most brands are getting wrong using AI.

By Sofia Aira

/ 22 Jun 2026

Cannes Lions 2026: Snap Inc Global Director of Creative Strategy on What Most Brands Get Wrong with AI

What to Expect from IPX London 2026

Hello Partner will be on the ground for an event that promises a lens into the future of partnerships.

By Newsdesk

/ 22 Jun 2026