AI & Partnerships - Hello Partner

“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes

At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.

By Newsdesk

/ 4 Nov 2026

“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes

The Santi Pierini Interview

CJ's CEO talks music, AI, and connected commerce.

By Sol Wilkinson

/ 2 Nov 2026

Optimise's Affiliate Marketer AI Agents Launch at PI LIVE

Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance and capitalise on growth opportunities.

By Madaline Dunn

/ 20 Oct 2026

Optimise's Affiliate Marketer AI Agents Launch at PI LIVE

AI’s Here, But What’s the Framework For Making Sense of Its Mess?

You’ve seen the traffic drop, lost the journey visibility, and you’re wondering where AI citation leaves you. We’re bringing together the people who are probing for answers and building out the solutions.

By Madaline Dunn

/ 12 Oct 2026

AI’s Here, But What’s the Framework For Making Sense of Its Mess?

Taking Time Back: BuildLab Set to Architect Time-Suck Solution

Some of the biggest names in the industry are battling it out to build the tool that best serves the industry.

By Madaline Dunn

/ 17 Sep 2026

Taking Time Back: BuildLab Set to Architect Time-Suck Solution

Ahead of the Holiday Season, Shoppers Show AI Caution

However, there’s still confidence in AI for order tracking and shipping updates, according to new research.

By Madaline Dunn

/ 16 Sep 2026

Ahead of the Holiday Season, Shoppers Show AI Caution

AI and the Affiliate Channel: Summer Roundup

James Bentley rounds up the biggest news in AI from the summer, and explains how it affects affiliate and partnerships

By James Bentley

/ 2 Sep 2026

AI and the Affiliate Channel: Summer Roundup

A New Player Enters the Chat: Firefox Launches New Features for Opt-in AI-Powered Smart Window

The launch, in partnership with Exa, offers what it calls a “privacy-first” AI browser experience. Here’s what it could mean for you.

By Newsdesk

/ 19 Aug 2026

Anthropic Introduces AI Content Watermark: What it Means for the Industry

With more transparency around AI-generated content incoming, is the era of AI slop coming to an end?

By Madaline Dunn and Sofia Aira

/ 12 Aug 2026

Anthropic Introduces AI Content Watermark: What it Means for the Industry

Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever

According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.

By Ben Smye

/ 6 Aug 2026

Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever

The New Story of Partnerships

The path to purchase used to be a funnel. Now it's an ecosystem, split across creators, communities, AI assistants, and search, with no single gateway left to own. Here's why that shift changes everything for partnerships, and why it's our theme for PI LIVE Europe 2026.

By Sol Wilkinson

/ 28 Jul 2026

APMA AI Report Examines the Commercial Models for a Clickless World

James Bentley, author of the report and Chair of the APMA AI Taskforce, says AI represents the “next major evolution.”

By Madaline Dunn

/ 28 Jul 2026

APMA AI Report Examines the Commercial Models for a Clickless World