Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance and capitalise on growth opportunities.
Today at PI LIVE, global partnership marketing platform Optimise announced the launch of its AI agents: Insight Agent and Growth Agent.
According to the company, the agents, powered by Optimise’s proprietary intelligence layer, Partner IQ, each have defined responsibilities and aim to help advertisers both make sense of performance data and take action to drive growth.
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