Sofia Aira - Hello Partner

Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos

Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.

By Sofia Aira

/ 14 Sep 2026

Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos

New Instagram Update Could Change How Brands Use UGC

This new Instagram update could fundamentally change how branded content is

By Sofia Aira

/ 14 Sep 2026

New Instagram Update Could Change How Brands Use UGC

SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning

Desigual partnered with 22-year-old model and influencer Vivian Wilson to deliver a campaign far beyond most brands' safety guidelines.

By Sofia Aira

/ 14 Sep 2026

Australia to Turn Off Social Media Algorithms: What Does it Mean for Influencer Marketing?

Could Australia's proposed law bring back the importance of the follower count?

By Sofia Aira

/ 10 Sep 2026

Australia to Turn Off Social Media Algorithms: What Does it Mean for Influencer Marketing?

Arcade Relaunches with Expanded Stellar Lineup of Top Creators

Arcade relaunches with a new lineup of top creators.

By Sofia Aira

/ 10 Sep 2026

Arcade Relaunches with Expanded Stellar Lineup of Top Creators

GIMA Shortlist Spotlight: Comedy That Connects: The Long-Term Creator Partnership Between BAM! Comedy and Moonpig

By Sofia Aira

/ 1 Sep 2026

GIMA Shortlist Spotlight: Comedy That Connects: The Long-Term Creator Partnership Between BAM! Comedy and Moonpig

GIMA Shortlist Spotlight: VCCP & Virgin Media O2 – “Virgin Media Court of Lore”

By Sofia Aira

/ 26 Aug 2026

GIMA Shortlist Spotlight: VCCP & Virgin Media O2 – “Virgin Media Court of Lore”

Are Traditional Media Degrees Keeping Pace With Content Creators?

Being a content creator is a fairly new career path as far as jobs go back, yet 57% of Gen Zs dream of making it their profession.

By Sofia Aira

/ 25 Aug 2026

Are Traditional Media Degrees Keeping Pace With Content Creators?

What YouTube’s Fight With Netflix Actually Means for the Creator Economy

For years, YouTube has effectively served as the creator economy’s talent pipeline. Creators build audiences there, prove they can generate massive viewership, and eventually attract increasingly lucrative opportunities from

By Sofia Aira

/ 25 Aug 2026

What YouTube’s Fight With Netflix Actually Means for the Creator Economy

SoFire’s Hot Campaigns: Chipotle x Salish Matter is the Beginning of Gen Alpha Brand Partnerships

The fast food chain has recently unveiled the Salish Matter Order with creator Salish Matter.

By Sofia Aira

/ 20 Aug 2026

👩‍⚖️ What the Meta Social Media Addiction Trial Means for the Creator Economy

Plus, YouTube change how public views are counted across the platform.

By Sofia Aira

/ 20 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

What does the Meta social media addiction trial mean for content creators earning an income on the platforms?

By Sofia Aira

/ 19 Aug 2026