Sofia Aira - Hello Partner

Industry Associations React to the UK Government’s Under-16s Social Media Ban

With conflicted views on the decision across the UK, we invited members of the CreatorFest association network to share their perspectives on the new law.

By Sofia Aira

/ 16 Jun 2026

Industry Associations React to the UK Government’s Under-16s Social Media Ban

Catch Me If You Cannes! Austin Null is Building a Campaign with Creators Live at Cannes Lions 2026

As we return to our pre-Cannes Lions 2026 series, I’m joined by Austin Null, Chief Creator Officer at We Get It.

By Sofia Aira

/ 16 Jun 2026

Catch Me If You Cannes! Austin Null is Building a Campaign with Creators Live at Cannes Lions 2026

The Global Influencer Marketing Awards 2026 Kicks Off with a Shortlist Brunch

The Global Influencer Marketing Awards is unveiling a brand-new addition to the 2026 programme: the Shortlist Networking Brunch.

By Sofia Aira

/ 15 Jun 2026

The Global Influencer Marketing Awards 2026 Kicks Off with a Shortlist Brunch

UK Social Media Ban for Under-16s: Everything We Know

The UK government is set to ban under-16s from accessing social media.

By Sofia Aira

/ 15 Jun 2026

UK Social Media Ban for Under-16s: Everything We Know

Catch Me If You Cannes! Creator Rachel Lowenstein’s First-Time Attendee Guide to Cannes Lions 2026

We’re catching up with Rachel Lowenstein, Culture Strategist, Creator and Cannes Lions 2026 Speaker.

By Sofia Aira

/ 12 Jun 2026

Catch Me If You Cannes! Creator Rachel Lowenstein’s First-Time Attendee Guide to Cannes Lions 2026

Creators as Directors: How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

We are sititng between Kane Pixels driving A24’s biggest box office previews with Backrooms and Curry Barker turning a YouTube sketch into the £148M+ Obsession film.

By Sofia Aira

/ 11 Jun 2026

Creators as Directors: How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online

The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.

By Sofia Aira

/ 9 Jun 2026

New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online

PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators

It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.

By Sofia Aira

/ 8 Jun 2026

PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.

By Sofia Aira

/ 8 Jun 2026

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

⚽️ The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

Plus, entries for the Creator Craft Awards close tonight!

By Sofia Aira

/ 4 Jun 2026

Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing

Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.

By Sofia Aira

/ 4 Jun 2026

Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.

By Sofia Aira

/ 4 Jun 2026

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds