Sofia Aira - Hello Partner

Linqia’s new staffing report suggests that brands are keeping internal content creation on a surprisingly short leash.

By Sofia Aira

/ 13 Aug 2026

With more transparency around AI-generated content incoming, is the era of AI slop coming to an end?

By Madaline Dunn and Sofia Aira

/ 12 Aug 2026

By Sofia Aira

/ 12 Aug 2026

X has just rolled out a huge new creator program to reward original content on its platform.

By Sofia Aira

/ 10 Aug 2026

The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.

By Sofia Aira

/ 10 Aug 2026

Plus, Snapchat clamps down on 'AI Slop.'

By Sofia Aira

/ 6 Aug 2026

By Sofia Aira

/ 6 Aug 2026

Billion Dollar Boy CMO Becky Owen explains where OpenAI missed the mark.

By Sofia Aira

/ 6 Aug 2026

By Sofia Aira and Madaline Dunn

/ 5 Aug 2026

Snapchat has officially joined the growing coalition of social platforms taking aim at AI content.

By Sofia Aira

/ 4 Aug 2026

At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.

By Sofia Aira

/ 4 Aug 2026

Plus, YouTube Shopping Affiliate Programme Announces a UK Rollout at CreatorFest 2026.

By Sofia Aira

/ 30 Jul 2026