Sofia Aira

GIMA Shortlist Spotlight: Comedy That Connects: The Long-Term Creator Partnership Between BAM! Comedy and Moonpig

By Sofia Aira

/ 1 Sep 2026

GIMA Shortlist Spotlight: Comedy That Connects: The Long-Term Creator Partnership Between BAM! Comedy and Moonpig

GIMA Shortlist Spotlight: VCCP & Virgin Media O2 – “Virgin Media Court of Lore”

By Sofia Aira

/ 26 Aug 2026

GIMA Shortlist Spotlight: VCCP & Virgin Media O2 – “Virgin Media Court of Lore”

Are Traditional Media Degrees Keeping Pace With Content Creators?

Being a content creator is a fairly new career path as far as jobs go back, yet 57% of Gen Zs dream of making it their profession.

By Sofia Aira

/ 25 Aug 2026

Are Traditional Media Degrees Keeping Pace With Content Creators?

What YouTube’s Fight With Netflix Actually Means for the Creator Economy

For years, YouTube has effectively served as the creator economy’s talent pipeline. Creators build audiences there, prove they can generate massive viewership, and eventually attract increasingly lucrative opportunities from

By Sofia Aira

/ 25 Aug 2026

What YouTube’s Fight With Netflix Actually Means for the Creator Economy

SoFire’s Hot Campaigns: Chipotle x Salish Matter is the Beginning of Gen Alpha Brand Partnerships

The fast food chain has recently unveiled the Salish Matter Order with creator Salish Matter.

By Sofia Aira

/ 20 Aug 2026

👩‍⚖️ What the Meta Social Media Addiction Trial Means for the Creator Economy

Plus, YouTube change how public views are counted across the platform.

By Sofia Aira

/ 20 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

What does the Meta social media addiction trial mean for content creators earning an income on the platforms?

By Sofia Aira

/ 19 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories

For 2026, the Global Influencer Marketing Awards are evolving the way we celebrate world-class creator economy work.

By Sofia Aira

/ 19 Aug 2026

Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories

/ 13 Aug 2026

YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators

YouTube has just made the huge decision to double its monetisation threshold from 4,000 hours to 8,000 hours.

By Sofia Aira

/ 13 Aug 2026

YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators

GIMA Shortlist Spotlight: Comedy That Connects: The Long-Term Creator Partnership Between BAM! Comedy and Moonpig

GIMA Shortlist Spotlight: VCCP & Virgin Media O2 – “Virgin Media Court of Lore”

Are Traditional Media Degrees Keeping Pace With Content Creators?

What YouTube’s Fight With Netflix Actually Means for the Creator Economy

SoFire’s Hot Campaigns: Chipotle x Salish Matter is the Beginning of Gen Alpha Brand Partnerships

Meta Faces Social Media Addiction Trial: What It Means for Creators

Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories

GIMA Shortlist Spotlight: Campfire x Vaseline US – Holiday Lip Cuties

SoFire's Hot Campaigns: Did Tate McRae Make or Break Neutrogena?

YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators