Sofia Aira - Hello Partner

Plus, we're asking: where should platforms draw the line on AI-generated influencer accounts?

By Sofia Aira

/ 15 Oct 2026

How did #BookTok grow so rapidly with the help of the creator economy?

By Sofia Aira

/ 15 Oct 2026

We spoke to Toto Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands in 2026.

By Sofia Aira

/ 14 Oct 2026

"The winning model is using AI to scale authentic creators rather than trying to manufacture authenticity."

By Sofia Aira

/ 12 Oct 2026

Plus, Live Nation funds a brand-new creator economy talent firm.

By Sofia Aira

/ 8 Oct 2026

A rundown of all the ICS sessions you don't want to miss this year.

By Sofia Aira

/ 8 Oct 2026

By Sofia Aira

/ 7 Oct 2026

Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.

By Sofia Aira

/ 5 Oct 2026

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

By Sofia Aira

/ 5 Oct 2026

By Sofia Aira

/ 2 Oct 2026

Live Nation is backing a new creator economy-focused venture, Creator Nation.

By Sofia Aira

/ 2 Oct 2026

Plus, a new YouTube feature could change creator live-streaming forever.

By Sofia Aira

/ 1 Oct 2026