Earned Media is on the Rise, But What Does That Mean for Influencers?
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.
Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.
A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.