Creator Economy - Hello Partner

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?

By Sofia Aira

/ 16 Sep 2026

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

New Instagram Update Could Change How Brands Use UGC

This new Instagram update could fundamentally change how branded content is shown on the platform.

By Sofia Aira

/ 14 Sep 2026

New Instagram Update Could Change How Brands Use UGC

Arcade Relaunches with Expanded Stellar Lineup of Top Creators

Arcade relaunches with a new lineup of top creators.

By Sofia Aira

/ 10 Sep 2026

Arcade Relaunches with Expanded Stellar Lineup of Top Creators

Following Match Disruptions at US Open, Wimbledon Tightens Rules on Influencer Attendance

100 influencers and content creators received accreditation for the New York tournament; going forward, the same won’t be offered by Wimbledon in 2027. But is this the right decision?

By Newsdesk

/ 9 Sep 2026

Following Match Disruptions at US Open, Wimbledon Tightens Rules on Influencer Attendance

Market Movers: August 2026

Our rundown of the latest job switch-ups, M&As, and promotions.

By Newsdesk

/ 1 Sep 2026

Meta Agrees to Major Platform Changes in Landmark Settlement for Up to $18bn

The settlement, the largest since the Big Tobacco reckoning of the 1990s, requires the giant to establish significant changes, including daily limits for teenage users and hidden like and reaction counts.

By Newsdesk

/ 27 Aug 2026

Meta Agrees to Major Platform Changes in Landmark Settlement for Up to $18bn

In an Ad-Saturated Market, Users are Tuning out, New Study Shows

So, what do users actually engage with?

By Newsdesk

/ 27 Aug 2026

In an Ad-Saturated Market, Users are Tuning out, New Study Shows

Are Traditional Media Degrees Keeping Pace With Content Creators?

Being a content creator is a fairly new career path as far as jobs go back, yet 57% of Gen Zs dream of making it their profession.

By Sofia Aira

/ 25 Aug 2026

Are Traditional Media Degrees Keeping Pace With Content Creators?

What YouTube’s Fight With Netflix Actually Means for the Creator Economy

For years, YouTube has effectively served as the creator economy’s talent pipeline. Creators build audiences there, prove they can generate massive viewership, and eventually attract increasingly lucrative opportunities from

By Sofia Aira

/ 25 Aug 2026

What YouTube’s Fight With Netflix Actually Means for the Creator Economy

SoFire’s Hot Campaigns: Chipotle x Salish Matter is the Beginning of Gen Alpha Brand Partnerships

The fast food chain has recently unveiled the Salish Matter Order with creator Salish Matter.

By Sofia Aira

/ 20 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

What does the Meta social media addiction trial mean for content creators earning an income on the platforms?

By Sofia Aira

/ 19 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report

According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.

By Newsdesk

/ 19 Aug 2026

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report