Creator Economy

How brands are working with creators, and where the money is going.

My Top CreatorFest Session Picks as a Creator Economy Journalist

As a Creator Economy Journalist, I’m sharing my top picks for CreatorFest 2026 that I personally can’t wait to see.

By Sofia Aira

/ 10 Jul 2026

My Top CreatorFest Session Picks as a Creator Economy Journalist

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.

By Sofia Aira

/ 6 Jul 2026

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

Coolr's Adam Clyne on the Creator Revolution and Why AI Cannot Copy the 'Never Been Done Before'

By Sofia Aira

/ 3 Jul 2026

Coolr's Adam Clyne on the Creator Revolution and Why AI Cannot Copy the 'Never Been Done Before'

The Creator Craft Awards 2026 Shortlist Announced

We are incredibly proud to announce the shortlisted nominees of the 2026 Creator Craft Awards!

By Sofia Aira

/ 1 Jul 2026

The Creator Craft Awards 2026 Shortlist Announced

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

Dani Roberts, Campaigns Director at Purple Goat Agency, discussed how the creator economy is moving toward performance-driven inclusion.

By Sofia Aira

/ 1 Jul 2026

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

At Cannes Lions 2026, we caught up with Natalie Patel, Managing Director of search performance agency Found.

By Sofia Aira

/ 30 Jun 2026

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

Market Movers: June 2026

By Newsdesk

/ 30 Jun 2026

Market Movers: June 2026

OpenAI's Leila Woodington Talks Cannes, ChatGPT's Codex and AI vs Human Taste

By Sofia Aira

/ 29 Jun 2026

OpenAI's Leila Woodington Talks Cannes, ChatGPT's Codex and AI vs Human Taste

Notes from Cannes Lions 2026: Creators Run the Show

This year at Cannes Lions 2026, creators ran the show.

By Sofia Aira

/ 26 Jun 2026

Notes from Cannes Lions 2026: Creators Run the Show

Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok

Live at Cannes Lions 2026, System1’s Andrew Tindall just launched the Creator Effectiveness Playbook.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok

Cannes Lions 2026 Day Three: The Great Unlearn and Genuine Influence

Day three at Cannes Lions 2026 was about questioning the rules that built the industry in the first place.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026 Day Three: The Great Unlearn and Genuine Influence

Cannes Lions 2026 Day Two: Creators Run the Conversations

Day Two at Cannes Lions 2026 firmed one key thing: creators are the centre of every conversation.

By Sofia Aira

/ 24 Jun 2026

Cannes Lions 2026 Day Two: Creators Run the Conversations