Creator Economy - Hello Partner

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

By Sofia Aira

/ 7 Oct 2026

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

Live Nation Funds New Creator Economy Talent Firm, Creator Nation

Live Nation is backing a new creator economy-focused venture, Creator Nation.

By Sofia Aira

/ 2 Oct 2026

Live Nation Funds New Creator Economy Talent Firm, Creator Nation

YouTube Launches New Game-Changing Features for Creators

YouTube has launched some new game-changing features for creators, all focused around building up live streaming.

By Sofia Aira

/ 29 Sep 2026

YouTube Launches New Game-Changing Features for Creators

Market Movers: September 2026

We give you the rundown of the latest job switch-ups, M&As, and promotions.

By Newsdesk

/ 29 Sep 2026

Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign

Snapchat has launched its first-ever B2B creator campaign, and to many, it's an unexpected move.

By Sofia Aira

/ 28 Sep 2026

Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign

Do Creators Want the Best of Both Worlds? Data Reveals Preferences For Gifting vs Paid

A whopping 73% of creators favour getting brand deals with both paid and gifted content - which doesn't come as a surprise.

By Sofia Aira

/ 22 Sep 2026

Do Creators Want the Best of Both Worlds? Data Reveals Preferences For Gifting vs Paid

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?

By Sofia Aira

/ 16 Sep 2026

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

New Instagram Update Could Change How Brands Use UGC

This new Instagram update could fundamentally change how branded content is shown on the platform.

By Sofia Aira

/ 14 Sep 2026

New Instagram Update Could Change How Brands Use UGC

Arcade Relaunches with Expanded Stellar Lineup of Top Creators

Arcade relaunches with a new lineup of top creators.

By Sofia Aira

/ 10 Sep 2026

Arcade Relaunches with Expanded Stellar Lineup of Top Creators

Following Match Disruptions at US Open, Wimbledon Tightens Rules on Influencer Attendance

100 influencers and content creators received accreditation for the New York tournament; going forward, the same won’t be offered by Wimbledon in 2027. But is this the right decision?

By Newsdesk

/ 9 Sep 2026

Following Match Disruptions at US Open, Wimbledon Tightens Rules on Influencer Attendance

Market Movers: August 2026

Our rundown of the latest job switch-ups, M&As, and promotions.

By Newsdesk

/ 1 Sep 2026

Meta Agrees to Major Platform Changes in Landmark Settlement for Up to $18bn

The settlement, the largest since the Big Tobacco reckoning of the 1990s, requires the giant to establish significant changes, including daily limits for teenage users and hidden like and reaction counts.

By Newsdesk

/ 27 Aug 2026

Meta Agrees to Major Platform Changes in Landmark Settlement for Up to $18bn