Creator Economy - Hello Partner

Meta Agrees to Major Platform Changes in Landmark Settlement for Up to $18bn

The settlement, the largest since the Big Tobacco reckoning of the 1990s, requires the giant to establish significant changes, including daily limits for teenage users and hidden like and reaction counts.

By Newsdesk

/ 27 Aug 2026

Meta Agrees to Major Platform Changes in Landmark Settlement for Up to $18bn

In an Ad-Saturated Market, Users are Tuning out, New Study Shows

So, what do users actually engage with?

By Newsdesk

/ 27 Aug 2026

In an Ad-Saturated Market, Users are Tuning out, New Study Shows

Are Traditional Media Degrees Keeping Pace With Content Creators?

Being a content creator is a fairly new career path as far as jobs go back, yet 57% of Gen Zs dream of making it their profession.

By Sofia Aira

/ 25 Aug 2026

Are Traditional Media Degrees Keeping Pace With Content Creators?

What YouTube’s Fight With Netflix Actually Means for the Creator Economy

For years, YouTube has effectively served as the creator economy’s talent pipeline. Creators build audiences there, prove they can generate massive viewership, and eventually attract increasingly lucrative opportunities from

By Sofia Aira

/ 25 Aug 2026

What YouTube’s Fight With Netflix Actually Means for the Creator Economy

SoFire’s Hot Campaigns: Chipotle x Salish Matter is the Beginning of Gen Alpha Brand Partnerships

The fast food chain has recently unveiled the Salish Matter Order with creator Salish Matter.

By Sofia Aira

/ 20 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

What does the Meta social media addiction trial mean for content creators earning an income on the platforms?

By Sofia Aira

/ 19 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report

According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.

By Newsdesk

/ 19 Aug 2026

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report

How Do Brands Navigate a Vast Agency Ecosystem?

According to three experts, brands are seeking strong relationships, cross-channel expertise and a human touch. The Agency Ecosystem Map aims to simplify their search.

By Newsdesk

/ 18 Aug 2026

How Do Brands Navigate a Vast Agency Ecosystem?

AI Chatbot, Creator or a Combo of the Two. Who Do Shoppers Trust on the Path to Purchase?

Shoppers who place trust in AI are six times more likely to value and trust creators, new research suggests.

By Newsdesk

/ 17 Aug 2026

AI Chatbot, Creator or a Combo of the Two. Who Do Shoppers Trust on the Path to Purchase?

YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators

YouTube has just made the huge decision to double its monetisation threshold from 4,000 hours to 8,000 hours.

By Sofia Aira

/ 13 Aug 2026

YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators

Anthropic Introduces AI Content Watermark: What it Means for the Industry

With more transparency around AI-generated content incoming, is the era of AI slop coming to an end?

By Madaline Dunn and Sofia Aira

/ 12 Aug 2026

Anthropic Introduces AI Content Watermark: What it Means for the Industry

Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal

The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.

By Sofia Aira

/ 10 Aug 2026

Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal