Earned Media is on the Rise, But What Does That Mean for Influencers?
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
Creator Economy307
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact
Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.
From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty
Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.
How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover
A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.
