Ads in AI Overviews: Good or Bad for Performance Marketers?
In a new update, Google once again pulls traffic away from affiliates.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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ICO Defines Cashback Tracking Cookies as ‘Strictly Necessary’
New guidance outlines that certain reward services are exempt from cookie consent.
Meta Combines Monetisation Programmes, Offering Creators More Ways to Earn
Facebook announced they would be merging their three existing monetisation programs into one, to help ease the process for creators.
Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
Affiliates Are Seeing Big Results on TikTok Shop
TikTok Shop is proving to be phenomenal for affiliates, but falling short of expectations for brands.
Forbes Advisor Hit by Google Penalty Over Affiliate Practices
While still unconfirmed, it appears very likely that Forbes has now been targeted by Google’s site reputation abuse policy.
