Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal
The deal will unlock new market growth across Central and Eastern Europe.
Market Movers: Tradedoubler Launches US Headquarters
Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.
Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies
Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.
Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors
The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.
