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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Female creators and user-generated content are reshaping the influencer marketing landscape, according to a new report.
"Sign in with Klarna" allows merchants to access more useful first-party data to tailor personalised offers in the era of cookie death. Does it point towards a wider solution?
Snap's dynamic collaboration with Fospha promises to revolutionise Snapchat campaign analytics, empowering marketers with enhanced insights for strategic success.
As The Trade Desk continues its retail media expansion, a new partnership with one of the UK’s biggest loyalty programmes opens up significant opportunities for advertisers outside of walled gardens.
A new report highlights how spam comments are beating out authentic affiliate publishers in SERPs.