"AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
The collaboration aims to measure, verify and compensate brand influence in the AI era.
With big names, deep insights, and huge wins, this year’s Rakuten Advertising DealMaker Europe is a must.
impact.com’s David Yovanno discusses how AI is shuffling the deck and the importance of investing in the community.
Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.
The AI giant will instead funnel purchases through to connected third-party apps.