Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
The deal will unlock new market growth across Central and Eastern Europe.
Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.
Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.
The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.