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One shoot, 50 ads: Ogilvy's AI platform raises questions over talent fees

The CAA partnership gives stars and creators sign-off on every asset, but neither company has said how talent is paid for the extra work their likeness does.

By Newsdesk

/ 12 Nov 2026

One shoot, 50 ads: Ogilvy's AI platform raises questions over talent fees

Ziff Davis plans for no recovery in Google search traffic after referrals fall 37%

The owner of CNET, IGN and RetailMeNot is leaning on social platforms and its cashback app as Google's AI answers surface its content without the click.

By Newsdesk

/ 9 Nov 2026

Ziff Davis plans for no recovery in Google search traffic after referrals fall 37%

questionZERO: Sustainability Is An Affiliate Opportunity

At PI LIVE, we spoke with questionZERO’s CEO Tanya Larsen and Commercial Lead Philip Herrey to talk about affiliate as a lever for sustainability and learn more about the tools making it happen.

By Madaline Dunn

/ 9 Nov 2026

questionZERO: Sustainability Is An Affiliate Opportunity

How Does Affiliate Grab a Bigger Slice of the Pie?

At PI LIVE, we spoke with CREANDS Co-Founder Jacob Huang and Gen3 Marketing’s Executive Vice President, Paresh Vadavia, about taking affiliate to the next level, industry collaboration, and the value of in-person connection.

By Newsdesk

/ 9 Nov 2026

How Does Affiliate Grab a Bigger Slice of the Pie?

Last Click is Lying to You

San Sareen walks through the five-pillar operational playbook for building an integrated creator marketing system.

By San Sareen

/ 5 Nov 2026

Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution

We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity.

By Madaline Dunn and Sofia Aira

/ 5 Nov 2026

Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution

“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes

At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.

By Newsdesk

/ 4 Nov 2026

“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes

Rethinking Q1: 5 Key Learnings from Reward Gateway | Edenred’s Wellbeing Outlook 2027

Is Q1 really the quiet, cautious quarter most brands plan around? Molly Pemberton, UK Merchant Director at Reward Gateway | Edenred, shares lessons from the company’s new Wellbeing Outlook 2027 report.

By Molly Pemberton

/ 3 Nov 2026

Rethinking Q1: 5 Key Learnings from Reward Gateway | Edenred’s Wellbeing Outlook 2027

Reddit Just Announced a Big Shift. Here’s What You Need to Know

From user growth to declining search referral traffic, Reddit’s been on a rollercoaster — now, big changes are coming.

By Madaline Dunn

/ 2 Nov 2026

Reddit Just Announced a Big Shift. Here’s What You Need to Know

Affiliate as a Tool for Impact: The Story Behind Building Cashblack

We caught up with Matthew Addai, Co-Founder of Cashblack and Afrofiliate, to discuss the mission behind the tech companies, Addai’s Dream It, Build It PI LIVE panel, and his entrepreneurial perspective on AI.

By Madaline Dunn

/ 2 Nov 2026

Affiliate as a Tool for Impact: The Story Behind Building Cashblack

Lodestar Marketing Talks GPMA Gold Wins in the APAC region

We spoke with Managing Partners Anthony Quinn and Jesper Kauth to learn what the agency’s wins mean for them and the importance of showcasing APAC success stories.

By Newsdesk

/ 29 Oct 2026

Lodestar Marketing Talks GPMA Gold Wins in the APAC region

Data Matters: CRDB Bank’s Joyce Nsekela Talks Award Wins, Community, and Campaign Insights

We caught up with CRDB Bank’s Joyce Nsekela to discuss community, financial inclusion and the recipe for a winning entry.

By Newsdesk

/ 29 Oct 2026

Data Matters: CRDB Bank’s Joyce Nsekela Talks Award Wins, Community, and Campaign Insights