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Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics

Yesterday at Cannes Lions, Disrupt Marketing announced the Genuine Influence Index at their Villa Brunch.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics

Day Three at Cannes Lions: The Great Unlearn and Genuine Influence

Day three at Cannes Lions 2026 was about questioning the rules that built the industry in the first place.

By Sofia Aira

/ 25 Jun 2026

Day Three at Cannes Lions: The Great Unlearn and Genuine Influence

"Media Owners Have Lost Control of Their Value Chain": David Buttle Talks Telemetry Standards, Big Tech and Bargaining Power

We spoke to David Buttle to hear about publishing’s inflexion point and the collaborative work of the SPUR Coalition.

By Madaline Dunn

/ 24 Jun 2026

"Media Owners Have Lost Control of Their Value Chain": David Buttle Talks Telemetry Standards, Big Tech and Bargaining Power

Cannes Lions 2026 Day Two: Creators Run the Conversations

Day Two at Cannes Lions 2026 firmed one key thing: creators are the centre of every conversation.

By Sofia Aira

/ 24 Jun 2026

Cannes Lions 2026 Day Two: Creators Run the Conversations

Cannes Lions 2026: Oprah Winfrey’s Inspiring Message to Creators

Oprah Winfrey was presented with the 2026 Cannes LionHeart award by Lions Chair Phil Thomas.

By Sofia Aira

/ 23 Jun 2026

Cannes Lions 2026: Oprah Winfrey’s Inspiring Message to Creators

Breaking: Tradedoubler Launches New Umbrella Group Brand NYORDA

The company shared that the new brand unites its specialist businesses across affiliate, influencer, app, retail media and AI-driven search visibility.

By Madaline Dunn

/ 23 Jun 2026

“We're Recommending Brands Structure Dollars Across the Entire Funnel”: Kristina Nolan on Retail Media, Affiliate Convergence and AI

What can affiliate and retail media learn from each other? It’s all about data and incrementality.

By Madaline Dunn

/ 23 Jun 2026

“We're Recommending Brands Structure Dollars Across the Entire Funnel”: Kristina Nolan on Retail Media, Affiliate Convergence and AI

What’s Ahead at Partnerize’s Partnership Day?

Hello Partner will be delving into what’s new, what’s changing and what’s on the horizon.

By Newsdesk

/ 23 Jun 2026

What’s Ahead at Partnerize’s Partnership Day?

What to Expect from IPX London 2026

Hello Partner will be on the ground for an event that promises a lens into the future of partnerships.

By Newsdesk

/ 22 Jun 2026

Is the AI Era a Chance for Affiliate to Reframe its Selling Point?

Amid AI disruption, how does the industry recalibrate and capitalise on the opportunity in this new landscape? Sol Wilkinson spoke to OpenAttribution’s Alex Springer to find out.

By Sol Wilkinson

/ 22 Jun 2026

Is the AI Era a Chance for Affiliate to Reframe its Selling Point?

BREAKING: TikTok Announces New Symphony Agent AI and Custom Creator Network at Cannes Lions 2026

TikTok has just announced a brand new AI tool, Symphony Agent, and a Custom Creator Network at Cannes Lions.

By Sofia Aira

/ 22 Jun 2026

BREAKING: TikTok Announces New Symphony Agent AI and Custom Creator Network at Cannes Lions 2026

LLMs Have Changed the Game. How Will Publishers Respond? The Ball’s in Their Court

From litigation and bot-blocking to content marketplaces, there’s no silver bullet solution — but for the first time in a long time, the industry is coming together for answers.

By Madaline Dunn

/ 18 Jun 2026

LLMs Have Changed the Game. How Will Publishers Respond? The Ball’s in Their Court