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Reddit Relegated from Prime Real Estate Position in ChatGPT Citations

Reddit’s citation share has dropped to under 1%, according to Promptwatch.

By Newsdesk

/ 21 Aug 2026

Reddit Relegated from Prime Real Estate Position in ChatGPT Citations

How Far Will Marketers Go When it Comes to Delegating Trust?

AI capability does not equate to operational readiness, and autonomous decision-making lacks consensus across job roles, according to new research.

By Newsdesk

/ 20 Aug 2026

How Far Will Marketers Go When it Comes to Delegating Trust?

New Industry Toolbar Standard Proposed by the PMA

From 1st September, PMA members will be invited to vote on the standard. If approved, the standard will take effect from January 1, 2027.

By Newsdesk

/ 20 Aug 2026

New Industry Toolbar Standard Proposed by the PMA

Meta Faces Social Media Addiction Trial: What It Means for Creators

What does the Meta social media addiction trial mean for content creators earning an income on the platforms?

By Sofia Aira

/ 19 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories

For 2026, the Global Influencer Marketing Awards are evolving the way we celebrate world-class creator economy work.

By Sofia Aira

/ 19 Aug 2026

Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories

A New Player Enters the Chat: Firefox Launches New Features for Opt-in AI-Powered Smart Window

The launch, in partnership with Exa, offers what it calls a “privacy-first” AI browser experience. Here’s what it could mean for you.

By Newsdesk

/ 19 Aug 2026

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report

According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.

By Newsdesk

/ 19 Aug 2026

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report

How Do Brands Navigate a Vast Agency Ecosystem?

According to three experts, brands are seeking strong relationships, cross-channel expertise and a human touch. The Agency Ecosystem Map aims to simplify their search.

By Newsdesk

/ 18 Aug 2026

How Do Brands Navigate a Vast Agency Ecosystem?

AI Chatbot, Creator or a Combo of the Two. Who Do Shoppers Trust on the Path to Purchase?

Shoppers who place trust in AI are six times more likely to value and trust creators, new research suggests.

By Newsdesk

/ 17 Aug 2026

AI Chatbot, Creator or a Combo of the Two. Who Do Shoppers Trust on the Path to Purchase?

As Shoppers Cut Back on Non-essentials, Brand Competition Heats Up in Golden Quarter

While shoppers are expected to spend £17.9bn in the Golden Quarter, 71% are cutting back on non-essentials.

By Newsdesk

/ 14 Aug 2026

YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators

YouTube has just made the huge decision to double its monetisation threshold from 4,000 hours to 8,000 hours.

By Sofia Aira

/ 13 Aug 2026

YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators

32 Marketers vs. 1 Creator: How Top Brands Really Structure Their Influencer Marketing Teams

Linqia’s new staffing report suggests that brands are keeping internal content creation on a surprisingly short leash.

By Sofia Aira

/ 13 Aug 2026

32 Marketers vs. 1 Creator: How Top Brands Really Structure Their Influencer Marketing Teams