Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Where Are Beauty Brands Finding the Most Success With Creators in 2026?

We spoke to Toto Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands in 2026.

By Sofia Aira

/ 14 Oct 2026

Where Should Platforms Draw the Line on AI-Generated Creator Content?

"The winning model is using AI to scale authentic creators rather than trying to manufacture authenticity."

By Sofia Aira

/ 12 Oct 2026

Where Should Platforms Draw the Line on AI-Generated Creator Content?

Influencer Marketing Has an Infrastructure Problem

Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.

By James Eid

/ 9 Oct 2026

Influencer Marketing Has an Infrastructure Problem

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

A rundown of all the ICS sessions you don't want to miss this year.

By Sofia Aira

/ 8 Oct 2026

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

By Sofia Aira

/ 7 Oct 2026

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween

Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.

By Sofia Aira

/ 5 Oct 2026

SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween

TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

By Sofia Aira

/ 5 Oct 2026

TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging

By Sofia Aira

/ 2 Oct 2026

ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging

Market Movers: September 2026

We give you the rundown of the latest job switch-ups, M&As, and promotions.

By Newsdesk

/ 29 Sep 2026

Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson

Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.

By Sofia Aira

/ 29 Sep 2026

Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson

Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign

Snapchat has launched its first-ever B2B creator campaign, and to many, it's an unexpected move.

By Sofia Aira

/ 28 Sep 2026

Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign

Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely

Companion by Billion Dollar Boy has launched two new tools to help brands safely scale creator campaigns.

By Sofia Aira

/ 18 Sep 2026

Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely