Earned Media is on the Rise, But What Does That Mean for Influencers?
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.
Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.
Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.