When it comes to influencer marketing, converting consumers at checkout point doesn’t always have to be your ultimate measure of campaign success. There may be times that you will instead want to consider the ‘soft approach’.
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
What was once the ‘Movers and Shakers’ feature on PerformanceIN is now the Monthly Top Line, served to you by Hello Partner.
Lauren Mcfarland from Journey Further spoke at the Influencer Marketing Show London about how to break down the barriers between your performance and influencer teams.
Alongside automation and tech advances, empathy is the essential tool for building brand trust.
Netflix's Emily in Paris presents a dreamlike vision of influencer marketing. We interpret the dream, and uncover its latent industry insight.
Your brand is a perfect vehicle for bringing about positive change in your local community, and if there’s an issue that’s important to you, you’ve no doubt already tried numerous ways to spread the word about it.