Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

SoFire's Hot Campaigns: Did Tate McRae Make or Break Neutrogena?

By Sofia Aira

/ 13 Aug 2026

32 Marketers vs. 1 Creator: How Top Brands Really Structure Their Influencer Marketing Teams

Linqia’s new staffing report suggests that brands are keeping internal content creation on a surprisingly short leash.

By Sofia Aira

/ 13 Aug 2026

32 Marketers vs. 1 Creator: How Top Brands Really Structure Their Influencer Marketing Teams

GIMA Shortlist Spotlight: Level Crossing Safety that Hit Different

By Sofia Aira

/ 12 Aug 2026

GIMA Shortlist Spotlight: Level Crossing Safety that Hit Different

GIMA Shortlist Spotlight: For F**k’s Sake: Reframing Sex Education for a Generation Raised on Porn

By Sofia Aira

/ 6 Aug 2026

GIMA Shortlist Spotlight: For F**k’s Sake: Reframing Sex Education for a Generation Raised on Porn

Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn

Billion Dollar Boy CMO Becky Owen explains where OpenAI missed the mark.

By Sofia Aira

/ 6 Aug 2026

Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn

Snapchat Clamps Down on 'AI Slop': What it Means for UK Creators and Brands

Snapchat has officially joined the growing coalition of social platforms taking aim at AI content.

By Sofia Aira

/ 4 Aug 2026

Snapchat Clamps Down on 'AI Slop': What it Means for UK Creators and Brands

SoFire’s Hot Campaigns: Zara Larsson x Depop is the Never-Ending Midnight Sun of Brand Partnerships

By Sofia Aira

/ 28 Jul 2026

What The New York Times AI Influencer Investigation Means for the Creator Economy

By Sofia Aira

/ 27 Jul 2026

What The New York Times AI Influencer Investigation Means for the Creator Economy

83% of People Forget Ads in 24 Hours: Here’s How Creators Are Saving Brand Discovery

According to Adobe’s latest research, a staggering 83% of consumers cannot name a single brand from an ad they saw in the last 24 hours.

By Sofia Aira

/ 21 Jul 2026

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe:

By Sofia Aira

/ 7 Jul 2026

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.

By Sofia Aira

/ 6 Jul 2026

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators

Influencer Strategists has launched the Influence Power Index to evaluate influencer marketing agencies.

By Sofia Aira

/ 6 Jul 2026

Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators