Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

The Global Influencer Marketing Awards 2026 Kicks Off with a Shortlist Brunch

The Global Influencer Marketing Awards is unveiling a brand-new addition to the 2026 programme: the Shortlist Networking Brunch.

By Sofia Aira

/ 15 Jun 2026

The Global Influencer Marketing Awards 2026 Kicks Off with a Shortlist Brunch

Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy

In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.

By Joanna Hughston

/ 9 Jun 2026

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.

By Sofia Aira

/ 8 Jun 2026

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing

Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.

By Sofia Aira

/ 4 Jun 2026

Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.

By Sofia Aira

/ 4 Jun 2026

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.

By Sofia Aira

/ 3 Jun 2026

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

TikTok is stepping up its travel commerce game with a new in-app travel booking feature.

By Sofia Aira

/ 28 May 2026

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering

Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.

By Sofia Aira

/ 20 May 2026

SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering

Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy

Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.

By Sofia Aira

/ 18 May 2026

Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy

Why Brands Are Still Undervaluing YouTube Creator Partnerships

While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.

By Sofia Aira

/ 18 May 2026

Why Brands Are Still Undervaluing YouTube Creator Partnerships

The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition

Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.

By Sofia Aira

/ 15 May 2026

The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators

For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.

By Sofia Aira

/ 13 May 2026

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators