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Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

SoFire’s Hot Campaigns: How Gymshark and @6ekahhh Run a Lasting Partnership Based on Pilates and Memes

Gymshark worked with @6ekahhh for a simple but effective gym campaign.

By Sofia Aira

/ 28 Oct 2026

SoFire’s Hot Campaigns: How Gymshark and @6ekahhh Run a Lasting Partnership Based on Pilates and Memes

Market Movers: October 2026

Here's a rundown of all the market movers you missed across affiliate marketing and the creator economy in October 2026.

By Sofia Aira

/ 27 Oct 2026

Market Movers: October 2026

YouTube’s New AI Tools Mean Creators and Brands Must Get Strategic

With YouTube's new AI tool rollout, both creators and brands need to be more strategic on how they balance human strategy.

By Sofia Aira

/ 26 Oct 2026

YouTube’s New AI Tools Mean Creators and Brands Must Get Strategic

Where Are Beauty Brands Finding the Most Success With Creators in 2026?

We spoke to Toto Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands in 2026.

By Sofia Aira

/ 14 Oct 2026

Where Should Platforms Draw the Line on AI-Generated Creator Content?

"The winning model is using AI to scale authentic creators rather than trying to manufacture authenticity."

By Sofia Aira

/ 12 Oct 2026

Where Should Platforms Draw the Line on AI-Generated Creator Content?

Influencer Marketing Has an Infrastructure Problem

Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.

By James Eid

/ 9 Oct 2026

Influencer Marketing Has an Infrastructure Problem

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

A rundown of all the ICS sessions you don't want to miss this year.

By Sofia Aira

/ 8 Oct 2026

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

By Sofia Aira

/ 7 Oct 2026

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween

Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.

By Sofia Aira

/ 5 Oct 2026

SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween

TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

By Sofia Aira

/ 5 Oct 2026

TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging

By Sofia Aira

/ 2 Oct 2026

ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging

Market Movers: September 2026

We give you the rundown of the latest job switch-ups, M&As, and promotions.

By Newsdesk

/ 29 Sep 2026

Market Movers: September 2026