Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

SoFire’s Hot Campaigns: Zara Larsson x Depop is the Never-Ending Midnight Sun of Brand Partnerships

By Sofia Aira

/ 28 Jul 2026

What The New York Times AI Influencer Investigation Means for the Creator Economy

By Sofia Aira

/ 27 Jul 2026

What The New York Times AI Influencer Investigation Means for the Creator Economy

83% of People Forget Ads in 24 Hours: Here’s How Creators Are Saving Brand Discovery

According to Adobe’s latest research, a staggering 83% of consumers cannot name a single brand from an ad they saw in the last 24 hours.

By Sofia Aira

/ 21 Jul 2026

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe:

By Sofia Aira

/ 7 Jul 2026

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.

By Sofia Aira

/ 6 Jul 2026

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators

Influencer Strategists has launched the Influence Power Index to evaluate influencer marketing agencies.

By Sofia Aira

/ 6 Jul 2026

Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators

Coolr's Adam Clyne on the Creator Revolution and Why AI Cannot Copy the 'Never Been Done Before'

By Sofia Aira

/ 3 Jul 2026

Coolr's Adam Clyne on the Creator Revolution and Why AI Cannot Copy the 'Never Been Done Before'

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

Dani Roberts, Campaigns Director at Purple Goat Agency, discussed how the creator economy is moving toward performance-driven inclusion.

By Sofia Aira

/ 1 Jul 2026

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

At Cannes Lions 2026, we caught up with Natalie Patel, Managing Director of search performance agency Found.

By Sofia Aira

/ 30 Jun 2026

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

Notes from Cannes Lions 2026: Creators Run the Show

This year at Cannes Lions 2026, creators ran the show.

By Sofia Aira

/ 26 Jun 2026

Notes from Cannes Lions 2026: Creators Run the Show

Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok

Live at Cannes Lions 2026, System1’s Andrew Tindall just launched the Creator Effectiveness Playbook.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok

Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics

Yesterday at Cannes Lions, Disrupt Marketing announced the Genuine Influence Index at their Villa Brunch.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics