Partner+

🧡 Welcome to the First Partner+ Post Newsletter

By Sofia Aira and Madaline Dunn

/ 5 Aug 2026

B2B Creators are Sleeping on LinkedIn, Says LinkedIn Tea’s Fatima Khan

Only 1 to 3% of LinkedIn users actively post content on the platform, says Khan.

By Madaline Dunn

/ 30 Jul 2026

IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews

According to the Creator Entrepreneur, creators should ditch algorithm-hacking in favour of thinking and building like a studio.

By Madaline Dunn

/ 29 Jul 2026

IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews

SoFire’s Hot Campaigns: Zara Larsson x Depop is the Never-Ending Midnight Sun of Brand Partnerships

By Sofia Aira

/ 28 Jul 2026

Your Unfair Advantage in Google Shopping: Inside adstrong's Affiliate CSS Playbook

Most marketers still get CSS wrong. That’s your edge. In this session, Jordan Riggon, Head of Affiliates at adstrong and leading figure in CSS, shares insights behind billions in

By Newsdesk

/ 27 Jul 2026

Your Unfair Advantage in Google Shopping: Inside adstrong's Affiliate CSS Playbook

Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy

Partnerize’s CRO Sean Sewell says the industry is moving from visibility to economic infrastructure.

By Newsdesk

/ 21 Jul 2026

Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.

By Newsdesk

/ 21 Jul 2026

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

Creators as CEOs - Turning Content into a Sustainable Business

In this session, Marygrace Tropeano, a London-based Marketing Strategist, Model, and Digital Entrepreneur, brings insight into how creators can position themselves as businesses, scale their personal brands, and craft

By Newsdesk

/ 17 Jul 2026

Creators as CEOs - Turning Content into a Sustainable Business

The Industry Needs a Complete Organisational Rethink: Aneira Henery on Content, Investment and the Future of Affiliate

According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.

By Madaline Dunn

/ 8 Jul 2026

The Industry Needs a Complete Organisational Rethink: Aneira Henery on Content, Investment and the Future of Affiliate

In An AI World, Be a Real Human Being, Says Former Warner Bros. Exec

According to Jason Bevan, Former Head of Creative Development and VP Marketing EMEA at Warner Bros Studios, storytelling can add colour and life to partnership building.

By Madaline Dunn

/ 6 Jul 2026

In An AI World, Be a Real Human Being, Says Former Warner Bros. Exec

Demand Gen Revenue: The North Star Your Program Needs

Too often, demand generation programs chase leads without proving impact. Revenue is the true north star that aligns marketing and sales, ensuring every campaign contributes to growth. This session unpacks

By Newsdesk

/ 26 Jun 2026

Demand Gen Revenue: The North Star Your Program Needs

“We're Recommending Brands Structure Dollars Across the Entire Funnel”: Kristina Nolan on Retail Media, Affiliate Convergence and AI

What can affiliate and retail media learn from each other? It’s all about data and incrementality.

By Madaline Dunn

/ 23 Jun 2026

“We're Recommending Brands Structure Dollars Across the Entire Funnel”: Kristina Nolan on Retail Media, Affiliate Convergence and AI