EGC Explained: How Employee Voices Are Shaping Brand Narratives
Senior Marketing Executive Emily Taylor explains why employee-generated content is taking influencer marketing by storm.
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Week in Review: Site Reputation Abuse Hits AP and TIME, While Netflix Powers Up Ads
All the stories you missed this week in affiliate and performance marketing.
Why Did Google Cancel Cookie Deprecation?
Google’s decision to delay third-party cookie deprecation isn’t a reprieve—it’s a calculated move that will reshape the digital landscape. Find out what’s driving this decision and why it might spell bigger challenges ahead for advertisers and publishers alike.
FTC New Ruling: Are We About to See The Reviewpocalypse?
The FTC has issued a new ruling targeting product reviews. Violations will incur huge fines and much of the document makes reference to affiliate activity. Should publishers be worried, or not?
How Affiliates are Trojan Horse-ing Google Search with Reddit
Part Two of our series on how to launch and scale a successful affiliate programme on Reddit.
Saff Michaelis Talks Consistency, Authenticity, and Staying True to Your Values as a Creator
Creator Saff Michaelis, known for her series 'Half-Price Hosting' and 'Margot Mondays', spoke with Hello Partner about navigating the creator space and the importance of consistency and authenticity.
