Influencer Marketing Projected to Hit $31.2 Billion by 2027
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
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New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
Google's most recent update to site reputation abuse has devastated certain affiliate sites yet again. How will the networks respond?
The influencer industry reacts to Australia passing a bill that will ban social media for under-16s.