An Industry Ripe for Automation: Rob Berrisford on How AI Will Superpower Affiliate Marketing
Affiliate.ai's Founder stopped by to explain why large language models are about to revolutionise the affiliate industry.
Sol is a Journalist at Hello Partner. He is dedicated to casting a light on the future of Partner, Performance, Affiliate and Influencer Marketing and illuminating the way for industry innovators.
Affiliate.ai's Founder stopped by to explain why large language models are about to revolutionise the affiliate industry.
Claims that the TikTok Series feature will allow creators to reap 100% of profits from premium content seem to have been corroborated as the feature rolls out. But many ambiguities make the model's benefits unclear.
Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.
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Sometimes, affiliates go rogue. How can marketers and subnetworks protect themselves from these incidents? The answer is simpler than you might think.
Although SVB’s clients can now access their money and continue business, its collapse emits warning signs for businesses in the partnerships sector.