Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future
AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era.
Sol Wilkinson
Sol is a Journalist at Hello Partner. He is dedicated to casting a light on the future of Partner, Performance, Affiliate and Influencer Marketing and illuminating the way for industry innovators.
Check out the latest posts
Bing Chat Ads: Surging CTRs in the Era of AI Chatbots
AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
Awin Upgrades Its Platform with ‘Partner Ecosystem’
Harnessing the power of AI, the updated platform promises to provide great ROI for brands.
KINESSO, Matterkind and Reprise Digital Unite to Form One Entity, Say AI Will Be a Focus
Three powerful brands come together to streamline performance marketing for clients.
Affiliates Refuse to Work With 0% Commissions
We take a look at some of the most interesting insights from the UK Affiliate & Publisher Report 2023.
Week in Review: Yahoo Rescues Coupons and Google Salvages Useless Ad Spend
Everything you missed from the past week in affiliate and performance marketing.
