"Sign in with Klarna" allows merchants to access more useful first-party data to tailor personalised offers in the era of cookie death. Does it point towards a wider solution?
Sol is a Journalist at Hello Partner. He is dedicated to casting a light on the future of Partner, Performance, Affiliate and Influencer Marketing and illuminating the way for industry innovators.
As The Trade Desk continues its retail media expansion, a new partnership with one of the UK’s biggest loyalty programmes opens up significant opportunities for advertisers outside of walled gardens.
A new report highlights how spam comments are beating out authentic affiliate publishers in SERPs.
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
Pierini brings a wealth of leadership and affiliate experience to the executive position.
Marketers risk severely reducing their abilities on Google Ads if they don’t update to Consent Mode v2 before the deadline.