Fifth of Consumers Used AI Chatbots to Find Black Friday Deals
Black Friday spending broke records this year, as discounts and AI tools drove shopping activity.
Performance Marketing177
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Reddit Overtakes X as UK’s Fifth Most Popular Social Media Platform
What does this mean for affiliate marketers?
Meta Introduces Views Metric, Replacing Impressions Across Platforms
The new metric will not distinguish between repeat views, which begs the question: How useful is this?
UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?
UK Black Friday Weekend Spending Set to Reach £9.14bn
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?
Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
