Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Performance Marketing324
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
How Do You Turn Creator Commerce into a Performance Channel?
With the influencer channel exploding, PI LIVE Europe’s Influencer & Commerce Summit will equip professionals with the strategies they need to activate performance-led influencing.
USPAs 2026 Shortlist Unveiled
We’ve got what you’ve been waiting for — the USPA shortlist is out now.
Exclusive: Rakuten and impact.com Form Strategic Alliance to Scale Connected Performance Ecosystem
We spoke with Amit Patel, CEO of Rakuten International and impact.com’s CEO, David Yovanno, to learn more about what the alliance will entail and what this means for the industry.
Human Connection Sets the Tone for Everything, Says Maira Genovese
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
