Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.
Save 20% on your ticket by pre-registering for the exciting return of PI LIVE Europe.
Our upcoming webinar will seek to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.
The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.
Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.
Monetise Media Limited has been delivered a large penalty for malpractice. Marketers must take this case as a reminder to stay on top of GDPR and PECR regulations.
