How Will Google’s AI Mode Be Tracked?
Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.
Performance Marketing192
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Programmatic Set to Surpass One Trillion By 2031
What’s driving the impressive growth?
Google’s AI-Only Search Results: What It Means for Affiliate Marketers
New research also shows that traditional search will lose 25% of its traffic to AI search by 2026.
Publicis Acquires Lotame to Reach Billions of Customers
The acquisition is expected to significantly increase the holding company's data capabilities.
Monthly Top Line – February 2025
This month’s movers and shakers, new hires, and career moves in partnership marketing.
Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers
Various new pieces of research summarise 2024's search updates, their impact on publishers and advertisers, and rising referral traffic from AI search engines.
