Performance Marketing - Hello Partner

“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes

At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.

By Newsdesk

/ 4 Nov 2026

“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes

Reddit Just Announced a Big Shift. Here’s What You Need to Know

From user growth to declining search referral traffic, Reddit’s been on a rollercoaster — now, big changes are coming.

By Madaline Dunn

/ 2 Nov 2026

Reddit Just Announced a Big Shift. Here’s What You Need to Know

Lodestar Marketing Talks GPMA Gold Wins in the APAC region

We spoke with Managing Partners Anthony Quinn and Jesper Kauth to learn what the agency’s wins mean for them and the importance of showcasing APAC success stories.

By Newsdesk

/ 29 Oct 2026

Lodestar Marketing Talks GPMA Gold Wins in the APAC region

Data Matters: CRDB Bank’s Joyce Nsekela Talks Award Wins, Community, and Campaign Insights

We caught up with CRDB Bank’s Joyce Nsekela to discuss community, financial inclusion and the recipe for a winning entry.

By Newsdesk

/ 29 Oct 2026

Data Matters: CRDB Bank’s Joyce Nsekela Talks Award Wins, Community, and Campaign Insights

PI LIVE’s Sol Wilkinson Gives Us the Inside Industry Scoop

The takeaways, highlights and topics demystified: PI LIVE’s Conference Producer Sol Wilkinson tells all.

By Madaline Dunn

/ 27 Oct 2026

PI LIVE’s Sol Wilkinson Gives Us the Inside Industry Scoop

Something New Is Coming: The PMAs Are Going Global

The Performance Marketing Awards will judge the work; the Global Partnership Awards will judge the relationship. Here’s everything you need to know.

By Madaline Dunn

/ 27 Oct 2026

Something New Is Coming: The PMAs Are Going Global

Is Marketing Prepared for the Agentic Era? uFurnish's Deirdre Mc Gettrick Shares Her Take

At PI LIVE, we heard from stage host Deirdre Mc Gettrick, the CEO and Founder of uFurnish, who shared her reflections on the event and key takeaways about the industry.

By Madaline Dunn

/ 26 Oct 2026

Is Marketing Prepared for the Agentic Era? uFurnish's Deirdre Mc Gettrick Shares Her Take

The GPMAs: Who Stood Out This Year and What Can You Learn From Them?

We give you the digest on the global players who served up excellence this year.

By Newsdesk

/ 20 Oct 2026

The GPMAs: Who Stood Out This Year and What Can You Learn From Them?

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.

By Madaline Dunn

/ 9 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

Taboola Launches Unified Identity Solution for Performance Marketers

Dubbed Realize ID, the solution enables performance marketers to capture and act on open web intent.

By Newsdesk

/ 24 Sep 2026

Taboola Launches Unified Identity Solution for Performance Marketers

Pinterest Continues Performance Push With Launch of New Ad Tools

One offering, Visual Search Ads, aims to help brands tap into key decision moments.

By Madaline Dunn

/ 22 Sep 2026

Pinterest Continues Performance Push With Launch of New Ad Tools

Wannabe Reaching New Audiences? You Gotta Spice Up Your Marketing Plans

Thirty years ago, the Spice Girls told us what they really, really want. That song still earns over half a million streams per day in 2026, and that’s just

By Kate Bird

/ 21 Sep 2026

Wannabe Reaching New Audiences? You Gotta Spice Up Your Marketing Plans