Performance Marketing / “A Gold Entry Showcases Breakthrough Thinking”: Neguin Farhangmehr on What it Takes to Win at the GPMAs Farhangmehr’s advice? Every entry needs to stand on its own. By Madaline Dunn / 17 Jul 2026
Performance Marketing / “The Recognition Undoubtedly Helped Open Doors”: Lodestar Marketing’s Anthony Quinn on Grabbing Gold at the GPMAs The Managing Partner and Co-founder walks through Lodestar’s win, what makes a winning entry and the business impact of a GPMA win. By Madaline Dunn / 9 Jul 2026
Performance Marketing / YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows Research from Jellyfish reveals a significant shift in how LLMs source creator content. By Newsdesk / 8 Jul 2026
Affiliate Marketing / What We Learned at IPX The industry is at an inflexion point, and the path ahead won’t be straightforward. By Madaline Dunn / 1 Jul 2026
Performance Marketing / How to Write a Gold-Winning GPMA Entry Our expert judges break down what makes an entry stand out from the crowd. By Newsdesk / 29 Jun 2026
Performance Marketing / Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown This year’s gold winners demonstrated out-of-the-box thinking, outstanding execution and the power of partnerships — all the ingredients that make this industry a powerful marketing player. By Newsdesk / 12 Jun 2026
Performance Marketing / Brands Are Shifting Resources to Performance Marketing, New Report Finds In the last three years, 71% of respondents increased emphasis on performance-oriented marketing. By Madaline Dunn / 10 Jun 2026
Newsdesk / Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO Data from Cloudflare shows that 57% of HTTP requests now come from bots. By Madaline Dunn / 8 Jun 2026
Affiliate Marketing / Members-only / Market Movers - May 2026 Who’s been appointed, who’s been promoted, who’s acquired who, and who’s launched what — we’ve got it all here. By Newsdesk / 29 May 2026
Sponsored / Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up. By Madaline Dunn / 27 May 2026
Newsdesk / Reddit Unveils App Ad Updates Focused on Performance Transparency The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization. By Madaline Dunn / 26 May 2026
