Performance Marketing - Hello Partner

How Far Will Marketers Go When it Comes to Delegating Trust?

AI capability does not equate to operational readiness, and autonomous decision-making lacks consensus across job roles, according to new research.

By Newsdesk

/ 20 Aug 2026

How Far Will Marketers Go When it Comes to Delegating Trust?

A New Player Enters the Chat: Firefox Launches New Features for Opt-in AI-Powered Smart Window

The launch, in partnership with Exa, offers what it calls a “privacy-first” AI browser experience. Here’s what it could mean for you.

By Newsdesk

/ 19 Aug 2026

How Do Brands Navigate a Vast Agency Ecosystem?

According to three experts, brands are seeking strong relationships, cross-channel expertise and a human touch. The Agency Ecosystem Map aims to simplify their search.

By Newsdesk

/ 18 Aug 2026

How Do Brands Navigate a Vast Agency Ecosystem?

As Shoppers Cut Back on Non-essentials, Brand Competition Heats Up in Golden Quarter

While shoppers are expected to spend £17.9bn in the Golden Quarter, 71% are cutting back on non-essentials.

By Newsdesk

/ 14 Aug 2026

VideoAmp Axes 20% of its Workforce in AI Push

Included in these staff cuts is the CTO of the ad measurement platform, a role that will reportedly not be refilled.

By Madaline Dunn

/ 10 Aug 2026

VideoAmp Axes 20% of its Workforce in AI Push

Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices

Teads is just the latest SSP to file against the tech titan in the last year.

By Newsdesk

/ 6 Aug 2026

Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices

Market Movers: July 2026

Here are the job moves, investments, and launches that caught our eye this month.

By Newsdesk

/ 30 Jul 2026

AI Hesitancy for Online Shopping Witnessed Across Generations, Research Finds

While AI adoption is high, searchers don’t yet trust AI-automated checkouts.

By Madaline Dunn

/ 30 Jul 2026

AI Hesitancy for Online Shopping Witnessed Across Generations, Research Finds

Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy

Partnerize’s CRO Sean Sewell says the industry is moving from visibility to economic infrastructure.

By Newsdesk

/ 21 Jul 2026

Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.

By Newsdesk

/ 21 Jul 2026

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

“A Gold Entry Showcases Breakthrough Thinking”: Neguin Farhangmehr on What it Takes to Win at the GPMAs

Farhangmehr’s advice? Every entry needs to stand on its own.

By Madaline Dunn

/ 17 Jul 2026

“A Gold Entry Showcases Breakthrough Thinking”: Neguin Farhangmehr on What it Takes to Win at the GPMAs

“The Recognition Undoubtedly Helped Open Doors”: Lodestar Marketing’s Anthony Quinn on Grabbing Gold at the GPMAs

The Managing Partner and Co-founder walks through Lodestar’s win, what makes a winning entry and the business impact of a GPMA win.

By Madaline Dunn

/ 9 Jul 2026

“The Recognition Undoubtedly Helped Open Doors”: Lodestar Marketing’s Anthony Quinn on Grabbing Gold at the GPMAs