Ads in AI Overviews: Good or Bad for Performance Marketers?
In a new update, Google once again pulls traffic away from affiliates.
Performance Marketing162
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
Passes Now On Sale for PI LIVE USA 2025
PI LIVE is returning to South Florida next April alongside IMS 2025 for an action packed event. Grab your tickets now to save up to $700 on your pass!
Digital Media Solutions Announces Chapter 11 Bankruptcy to Facilitate Restructuring
Digital Media Solutions files for Chapter 11 to restructure, with subsidiary ClickDealer continuing as usual and $122M in lender support backing the process.
The Voicebox Returns to PI LIVE Europe 2024
Bigger and better than last year, we've got plenty of insightful talks and discussions at the Voicebox coming up.
Week in Review: Site Reputation Abuse Hits AP and TIME, While Netflix Powers Up Ads
All the stories you missed this week in affiliate and performance marketing.
