Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future
AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era.
Performance Marketing85
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Gen Z and Streaming: Advertisers Ride the Subscription Wave
Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.
Bing Chat Ads: Surging CTRs in the Era of AI Chatbots
AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
Introducing the PI LIVE Europe 2023 App: Your Ultimate Event Companion
Download the official PI LIVE Europe app now to make sure you get the most out of all the event has to offer, including expert sessions and networking opportunities!
KINESSO, Matterkind and Reprise Digital Unite to Form One Entity, Say AI Will Be a Focus
Three powerful brands come together to streamline performance marketing for clients.
Breaking Down Barriers: Introducing 'The Voicebox' at PI LIVE Europe 2023
The new hub at PI LIVE will connect underrepresented voices within partnership marketing highlighting important topics that need to be addressed in the space.
