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Performance Marketing225
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets
As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”
Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA
New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.
Belboon Acquired by Linehub to Strengthen European Market Presence
After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.
Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes
The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10.
Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025
CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.
