Rakuten’s Rakhee Jogia on Luxury Brand Partnerships at DealMaker Europe 2024
Rakhee Jogia, International MD at Rakuten Advertising, shares insights on partnership marketing strategies and the power of community at Rakuten DealMaker Europe 2024.
Performance Marketing131
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Women of Colour and Older Women Are Missing in Ads
CreativeX's latest report reveals stark disparities, finding that women of colour and older women were notably absent from advertisements in 2023.
77% of Marketers Are Moving Ad Spend Away from Big Tech
Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.
Four Essential Industry Podcasts Partner with PI LIVE USA
We’re excited to welcome these excellent shows to our airwaves.
Social Commerce Soars in US & Brazil, Impressive Growth Driven by Gen Z
Thanks to a surge in social buyers among Gen Z shoppers, the channel is expected to see strong growth. Social platforms have taken note, making significant investments in the space.
As Pinterest Dives into ‘Shoppable-Streaming’, Could Other Platforms Follow?
Pinterest ventures into streaming and long-form content with a shoppable TV show, marking its inaugural foray beyond the platform. We take a look at what TikTok, Instagram, and X are doing to follow suit.
