Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
At PI LIVE, we spoke with questionZERO’s CEO Tanya Larsen and Commercial Lead Philip Herrey to talk about affiliate as a lever for sustainability and learn more about the tools making it happen.
At PI LIVE, we caught up with CJ’s Dan Staples to delve into the ins and outs of incrementality, emerging tracking challenges, and the future of AI visibility.
We caught up with Matthew Addai, Co-Founder of Cashblack and Afrofiliate, to discuss the mission behind the tech companies, Addai’s Dream It, Build It PI LIVE panel, and his entrepreneurial perspective on AI.
At PI LIVE, we heard from stage host Deirdre Mc Gettrick, the CEO and Founder of uFurnish, who shared her reflections on the event and key takeaways about the industry.
At PI LIVE 2026, leaders Adam Ross, Santi Pierini, Sean Sewell and Todd Crawford joined Jennifer Goodwin onstage to discuss a 10x affiliate industry growth.
Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance and capitalise on growth opportunities.
