Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.
According to Jason Bevan, Former Head of Creative Development and VP Marketing EMEA at Warner Bros Studios, storytelling can add colour and life to partnership building.
I recently spoke with Microsoft’s Dr Paul Farrow and Bertelsmann VP, Achim Schlosser on the sidelines of an AI event in London, to hear their takes on Google AI Overview opt-out, publisher monetisation and the future of affiliate.
