"AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
The collaboration aims to measure, verify and compensate brand influence in the AI era.
Plus, OpenAI pulls the plug on ChatGPT checkout plans.
impact.com’s David Yovanno discusses how AI is shuffling the deck and the importance of investing in the community.
The AI giant will instead funnel purchases through to connected third-party apps.
OpenAttribution Director Alex Springer talks content value, governance, and breaking open the black box.