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How to Grow a Mature Affiliate Programme: Four Priorities for Brands

I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,

By Sallie Stokes

/ 14 Oct 2026

How to Grow a Mature Affiliate Programme: Four Priorities for Brands

Where Are Beauty Brands Finding the Most Success With Creators in 2026?

We spoke to Toto Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands 2026.

By Sofia Aira

/ 14 Oct 2026

🤔 AI Visibility… is That a Thing?

Plus, influencer marketing has an infrastructure problem.

By Madaline Dunn

/ 13 Oct 2026

Winning in the Answer Era

AI is not killing advertising. It is changing its job. Advertising will still create demand, introduce brands, and move markets. Paid search, social, display, and retail media will remain essential

By David A. Yovanno

/ 13 Oct 2026

AI’s Here, But What’s the Framework For Making Sense of Its Mess?

You’ve seen the traffic drop, lost the journey visibility, and you’re wondering where AI citation leaves you. We’re bringing together the people who are probing for answers and building out the solutions.

By Newsdesk

/ 12 Oct 2026

AI’s Here, But What’s the Framework For Making Sense of Its Mess?

Where Should Platforms Draw the Line on AI-Generated Creator Content?

"The winning model is using AI to scale authentic creators rather than trying to manufacture authenticity."

By Sofia Aira

/ 12 Oct 2026

Where Should Platforms Draw the Line on AI-Generated Creator Content?

AI Visibility, Is That a Thing?

Let me start by stating the obvious. AI visibility is a real thing. The question is what it is worth, and to whom. Three facts are worth agreeing on before

By Simon Gustafson

/ 12 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.

By Newsdesk

/ 9 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

Influencer Marketing Has an Infrastructure Problem

Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.

By James Eid

/ 9 Oct 2026

Influencer Marketing Has an Infrastructure Problem

❌ ASA Bans Huel Ad Over Concerns About Dietary Messaging

Plus, Live Nation funds a brand-new creator economy talent firm.

By Sofia Aira

/ 8 Oct 2026

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

A rundown of all the ICS sessions you don't want to miss this year.

By Sofia Aira

/ 8 Oct 2026

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings

By Newsdesk

/ 8 Oct 2026