Latest News

👑 Rare Beauty Campaign Reunites the Princess Protection Program

Selena Gomez and Demi Lovato team up for a royally successful campaign.

By Sofia Aira

/ 5 Nov 2026

CJ’s Dan Staples on Elevating Affiliate’s Value

At PI LIVE, we caught up with CJ’s Dan Staples to delve into the ins and outs of incrementality, emerging tracking challenges, and the future of AI visibility.

By Madaline Dunn

/ 5 Nov 2026

CJ’s Dan Staples on Elevating Affiliate’s Value

Last Click is Lying to You

San Sareen walks through the five-pillar operational playbook for building an integrated creator marketing system.

By San Sareen

/ 5 Nov 2026

Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution

We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity.

By Madaline Dunn and Sofia Aira

/ 5 Nov 2026

Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution

Rethinking Q1: 5 Key Learnings from Reward Gateway | Edenred’s Wellbeing Outlook 2027

Is Q1 really the quiet, cautious quarter most brands plan around? Molly Pemberton, UK Merchant Director at Reward Gateway | Edenred, shares lessons from the company’s new Wellbeing Outlook 2027 report.

By Molly Pemberton

/ 4 Nov 2026

Rethinking Q1: 5 Key Learnings from Reward Gateway | Edenred’s Wellbeing Outlook 2027

“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes

At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.

By Newsdesk

/ 4 Nov 2026

“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes

Reddit Just Announced a Big Shift. Here’s What You Need to Know

From user growth to declining search referral traffic, Reddit’s been on a rollercoaster — now, big changes are coming.

By Madaline Dunn

/ 2 Nov 2026

Reddit Just Announced a Big Shift. Here’s What You Need to Know

Affiliate as a Tool for Impact: The Story Behind Building Cashblack

We caught up with Matthew Addai, Co-Founder of Cashblack and Afrofiliate, to discuss the mission behind the tech companies, Addai’s Dream It, Build It PI LIVE panel, and his entrepreneurial perspective on AI.

By Madaline Dunn

/ 2 Nov 2026

Affiliate as a Tool for Impact: The Story Behind Building Cashblack

The Santi Pierini Interview

CJ's CEO talks music, AI, and connected commerce.

By Sol Wilkinson

/ 2 Nov 2026

Lodestar Marketing Talks GPMA Gold Wins in the APAC region

We spoke with Managing Partners Anthony Quinn and Jesper Kauth to learn what the agency’s wins mean for them and the importance of showcasing APAC success stories.

By Newsdesk

/ 29 Oct 2026

Lodestar Marketing Talks GPMA Gold Wins in the APAC region

💰 How the UK Budget Review Will Impact Creators

Plus, Gymshark wowed with a great creator collab.

By Sofia Aira

/ 29 Oct 2026

Data Matters: CRDB Bank’s Joyce Nsekela Talks Award Wins, Community, and Campaign Insights

We caught up with CRDB Bank’s Joyce Nsekela to discuss community, financial inclusion and the recipe for a winning entry.

By Newsdesk

/ 29 Oct 2026

Data Matters: CRDB Bank’s Joyce Nsekela Talks Award Wins, Community, and Campaign Insights