Latest News

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.

By Newsdesk

/ 9 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

Influencer Marketing Has an Infrastructure Problem

Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.

By James Eid

/ 9 Oct 2026

Influencer Marketing Has an Infrastructure Problem

❌ ASA Bans Huel Ad Over Concerns About Dietary Messaging

Plus, Live Nation funds a brand-new creator economy talent firm.

By Sofia Aira

/ 8 Oct 2026

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

A rundown of all the ICS sessions you don't want to miss this year.

By Sofia Aira

/ 8 Oct 2026

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings

By Newsdesk

/ 8 Oct 2026

Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment

By Newsdesk

/ 8 Oct 2026

Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment

Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners.

By Newsdesk

/ 7 Oct 2026

Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

By Sofia Aira

/ 7 Oct 2026

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween

Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.

By Sofia Aira

/ 5 Oct 2026

SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween

TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

By Sofia Aira

/ 5 Oct 2026

TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging

By Sofia Aira

/ 2 Oct 2026

ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging

Live Nation Funds New Creator Economy Talent Firm, Creator Nation

Live Nation is backing a new creator economy-focused venture, Creator Nation.

By Sofia Aira

/ 2 Oct 2026

Live Nation Funds New Creator Economy Talent Firm, Creator Nation