Latest News

Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown

This year’s gold winners demonstrated out-of-the-box thinking, outstanding execution and the power of partnerships — all the ingredients that make this industry a powerful marketing player.

By Hello Partner

/ 12 Jun 2026

Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown

Catch Me If You Cannes! Creator Rachel Lowenstein’s First-Time Attendee Guide to Cannes Lions 2026

We’re catching up with Rachel Lowenstein, Culture Strategist, Creator and Cannes Lions 2026 Speaker.

By Sofia Aira

/ 12 Jun 2026

Catch Me If You Cannes! Creator Rachel Lowenstein’s First-Time Attendee Guide to Cannes Lions 2026

Creators as Directors: How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

We are sititng between Kane Pixels driving A24’s biggest box office previews with Backrooms and Curry Barker turning a YouTube sketch into the £148M+ Obsession film.

By Sofia Aira

/ 11 Jun 2026

Creators as Directors: How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

Brands Are Shifting Resources to Performance Marketing, New Report Finds

In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.

By Madaline Dunn

/ 10 Jun 2026

Brands Are Shifting Resources to Performance Marketing, New Report Finds

👀 Did Google Just Become a Marketplace?

Plus, Cloudflare CEO says bots have surpassed human traffic for the first time.

By Madaline Dunn

/ 9 Jun 2026

New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online

The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.

By Sofia Aira

/ 9 Jun 2026

New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online

Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy

In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.

By Joanna Hughston

/ 9 Jun 2026

Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO

Data from Cloudflare shows that 57% of HTTP requests now come from bots.

By Madaline Dunn

/ 8 Jun 2026

Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO

PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators

It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.

By Sofia Aira

/ 8 Jun 2026

PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.

By Sofia Aira

/ 8 Jun 2026

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

How is AI Impacting Affiliate Publishers?

The APMA’s AI and LLM Publisher survey is looking to find out.

By Hello Partner

/ 8 Jun 2026

How is AI Impacting Affiliate Publishers?

Card-Linked Offers: Promise, Proof, or Problem?

Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth.

By Hello Partner

/ 5 Jun 2026

Card-Linked Offers: Promise, Proof, or Problem?