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Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

Redditors, Trust and Brand Strategy: Can They Meet in the Middle?

Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.

By Newsdesk

/ 14 Sep 2026

Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos

Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.

By Sofia Aira

/ 14 Sep 2026

Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos

New Instagram Update Could Change How Brands Use UGC

This new Instagram update could fundamentally change how branded content is

By Sofia Aira

/ 14 Sep 2026

New Instagram Update Could Change How Brands Use UGC

SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning

Desigual partnered with 22-year-old model and influencer Vivian Wilson to deliver a campaign far beyond most brands' safety guidelines.

By Sofia Aira

/ 14 Sep 2026

Australia to Turn Off Social Media Algorithms: What Does it Mean for Influencer Marketing?

Could Australia's proposed law bring back the importance of the follower count?

By Sofia Aira

/ 10 Sep 2026

Australia to Turn Off Social Media Algorithms: What Does it Mean for Influencer Marketing?

Arcade Relaunches with Expanded Stellar Lineup of Top Creators

Arcade relaunches with a new lineup of top creators.

By Sofia Aira

/ 10 Sep 2026

Arcade Relaunches with Expanded Stellar Lineup of Top Creators

Scaling Community-Led Luxury: Growing A Luxury Brand Without Losing Its Je Ne Sais Quoi

By Newsdesk

/ 10 Sep 2026

Dear Brands, Let’s Talk About Your Influencer Briefs

You wrote the brief. So why did the content come back nothing like you imagined? A weak brief is one of the most expensive mistakes in influencer marketing — off-brand

By Newsdesk

/ 10 Sep 2026

Power to the Paywall: Are You Subscription-Ready?

By Newsdesk

/ 10 Sep 2026

Power to the Paywall: Are You Subscription-Ready?

What the World’s Biggest Brands Actually Want From Creators

Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was

By Newsdesk

/ 10 Sep 2026

Behind the Collab: How Skyscanner Finds and Forges the Perfect Creator Partnerships

What does it take to create a brand-creator partnership that genuinely resonates? It’s not just about follower counts; it’s about alignment, authenticity, and a shared vision. Join

By Newsdesk

/ 10 Sep 2026

What Does It Take to 10x the Industry? Four Industry Heavyweights Are About to Map It Out

For the first time, Awin, CJ, Partnerize, and impact.com are coming together to map out the next chapter.

By Newsdesk

/ 9 Sep 2026

What Does It Take to 10x the Industry? Four Industry Heavyweights Are About to Map It Out