Latest News

Notes from Cannes Lions 2026: Creators Run the Show

This year at Cannes Lions 2026, creators ran the show.

By Sofia Aira

/ 26 Jun 2026

Notes from Cannes Lions 2026: Creators Run the Show

Demand Gen Revenue: The North Star Your Program Needs

Too often, demand generation programs chase leads without proving impact. Revenue is the true north star that aligns marketing and sales, ensuring every campaign contributes to growth. This session unpacks

By Newsdesk

/ 26 Jun 2026

Demand Gen Revenue: The North Star Your Program Needs

Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok

Live at Cannes Lions 2026, System1’s Andrew Tindall just launched the Creator Effectiveness Playbook.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok

Who Owns Compliance?

If you want a clean affiliate programme, you need to be curious and ask the right questions, says Rachel Said.

By Rachel Said

/ 25 Jun 2026

Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics

Yesterday at Cannes Lions, Disrupt Marketing announced the Genuine Influence Index at their Villa Brunch.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics

Cannes Lions 2026 Day Three: The Great Unlearn and Genuine Influence

Day three at Cannes Lions 2026 was about questioning the rules that built the industry in the first place.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026 Day Three: The Great Unlearn and Genuine Influence

"Media Owners Have Lost Control of Their Value Chain": David Buttle Talks Telemetry Standards, Big Tech and Bargaining Power

We spoke to David Buttle to hear about publishing’s inflexion point and the collaborative work of the SPUR Coalition.

By Madaline Dunn

/ 24 Jun 2026

"Media Owners Have Lost Control of Their Value Chain": David Buttle Talks Telemetry Standards, Big Tech and Bargaining Power

Cannes Lions 2026 Day Two: Creators Run the Conversations

Day Two at Cannes Lions 2026 firmed one key thing: creators are the centre of every conversation.

By Sofia Aira

/ 24 Jun 2026

Cannes Lions 2026 Day Two: Creators Run the Conversations

Cannes Lions 2026: Oprah Winfrey’s Inspiring Message to Creators

Oprah Winfrey was presented with the 2026 Cannes LionHeart award by Lions Chair Phil Thomas.

By Sofia Aira

/ 23 Jun 2026

Cannes Lions 2026: Oprah Winfrey’s Inspiring Message to Creators

Breaking: Tradedoubler Launches New Umbrella Group Brand NYORDA

The company shared that the new brand unites its specialist businesses across affiliate, influencer, app, retail media and AI-driven search visibility.

By Madaline Dunn

/ 23 Jun 2026

🖼️ Can Affiliate Reframe its Selling Point?

Plus, the breakdown on what affiliate and retail media can learn from each other.

By Madaline Dunn

/ 23 Jun 2026

“We're Recommending Brands Structure Dollars Across the Entire Funnel”: Kristina Nolan on Retail Media, Affiliate Convergence and AI

What can affiliate and retail media learn from each other? It’s all about data and incrementality.

By Madaline Dunn

/ 23 Jun 2026

“We're Recommending Brands Structure Dollars Across the Entire Funnel”: Kristina Nolan on Retail Media, Affiliate Convergence and AI