Newsdesk

The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.

Redditors, Trust and Brand Strategy: Can They Meet in the Middle?

Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.

By Newsdesk

/ 14 Sep 2026

Scaling Community-Led Luxury: Growing A Luxury Brand Without Losing Its Je Ne Sais Quoi

By Newsdesk

/ 10 Sep 2026

Dear Brands, Let’s Talk About Your Influencer Briefs

You wrote the brief. So why did the content come back nothing like you imagined? A weak brief is one of the most expensive mistakes in influencer marketing — off-brand

By Newsdesk

/ 10 Sep 2026

Power to the Paywall: Are You Subscription-Ready?

By Newsdesk

/ 10 Sep 2026

Power to the Paywall: Are You Subscription-Ready?

What the World’s Biggest Brands Actually Want From Creators

Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was

By Newsdesk

/ 10 Sep 2026

Behind the Collab: How Skyscanner Finds and Forges the Perfect Creator Partnerships

What does it take to create a brand-creator partnership that genuinely resonates? It’s not just about follower counts; it’s about alignment, authenticity, and a shared vision. Join

By Newsdesk

/ 10 Sep 2026

What Does It Take to 10x the Industry? Four Industry Heavyweights Are About to Map It Out

For the first time, Awin, CJ, Partnerize, and impact.com are coming together to map out the next chapter.

By Newsdesk

/ 9 Sep 2026

What Does It Take to 10x the Industry? Four Industry Heavyweights Are About to Map It Out

Following Match Disruptions at US Open, Wimbledon Tightens Rules on Influencer Attendance

100 influencers and content creators received accreditation for the New York tournament; going forward, the same won’t be offered by Wimbledon in 2027. But is this the right decision?

By Newsdesk

/ 9 Sep 2026

Following Match Disruptions at US Open, Wimbledon Tightens Rules on Influencer Attendance

CSS Coalition Pens Open Letter to European Commission on Proposed Paid Search Changes

The group warns against "sleepwalking" into a winner-takes-all environment.

By Newsdesk

/ 8 Sep 2026

CSS Coalition Pens Open Letter to European Commission on Proposed Paid Search Changes

Are Publishers Actually Opting Out of Google's AI Search? The EU is Looking to Find Out

The roll-out of the opt-out was completed on August 31st, but the European Commission wants to know whether publishers will actually use it.

By Newsdesk

/ 8 Sep 2026

Are Publishers Actually Opting Out of Google's AI Search? The EU is Looking to Find Out

The Dawn of Triangulation: Awin ThinkTank Spells Out Affiliate Opportunity in the AI Era

Influence origins, outgrowing the click, and capturing signals, the show explored how the industry steps into the unknown.

By Newsdesk

/ 4 Sep 2026

The Dawn of Triangulation: Awin ThinkTank Spells Out Affiliate Opportunity in the AI Era

Who, What, Where and Why: The Agency Ecosystem Has Landed

PI LIVE Europe and the Agency Advisory Board (AAB) have unveiled the inaugural Agency Ecosystem, launching with 51 agencies across the affiliate, partnerships, influencer and creator economy landscape.

By Newsdesk

/ 3 Sep 2026

Who, What, Where and Why: The Agency Ecosystem Has Landed