Newsdesk

The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.

Lodestar Marketing Talks GPMA Gold Wins in the APAC region

We spoke with Managing Partners Anthony Quinn and Jesper Kauth to learn what the agency’s wins mean for them and the importance of showcasing APAC success stories.

By Newsdesk

/ 29 Oct 2026

Lodestar Marketing Talks GPMA Gold Wins in the APAC region

Data Matters: CRDB Bank’s Joyce Nsekela Talks Award Wins, Community, and Campaign Insights

We caught up with CRDB Bank’s Joyce Nsekela to discuss community, financial inclusion and the recipe for a winning entry.

By Newsdesk

/ 29 Oct 2026

Data Matters: CRDB Bank’s Joyce Nsekela Talks Award Wins, Community, and Campaign Insights

PI LIVE’s Sol Wilkinson Gives Us the Inside Industry Scoop

The takeaways, highlights and topics demystified: PI LIVE’s Conference Producer Sol Wilkinson tells all.

By Newsdesk

/ 27 Oct 2026

PI LIVE’s Sol Wilkinson Gives Us the Inside Industry Scoop

Something New Is Coming: The PMAs Are Going Global

The Performance Marketing Awards will judge the work; the Global Partnership Awards will judge the relationship. Here’s everything you need to know.

By Newsdesk

/ 27 Oct 2026

Something New Is Coming: The PMAs Are Going Global

Is Marketing Prepared for the Agentic Era? uFurnish's Deirdre Mc Gettrick Shares Her Take

At PI LIVE, we heard from stage host Deirdre Mc Gettrick, the CEO and Founder of uFurnish, who shared her reflections on the event and key takeaways about the industry.

By Newsdesk

/ 26 Oct 2026

Is Marketing Prepared for the Agentic Era? uFurnish's Deirdre Mc Gettrick Shares Her Take

The GPMAs: Who Stood Out This Year and What Can You Learn From Them?

We give you the digest on the global players who served up excellence this year.

By Newsdesk

/ 20 Oct 2026

The GPMAs: Who Stood Out This Year and What Can You Learn From Them?

Optimise's Affiliate Marketer AI Agents Launch at PI LIVE

Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance and capitalise on growth opportunities.

By Newsdesk

/ 20 Oct 2026

Optimise's Affiliate Marketer AI Agents Launch at PI LIVE

PI LIVE: The End of the Funnel - Marketing’s Biggest Shift Since Google

Reporting live from the floor at PI LIVE 2026, Lauren Ingram's end of the funnel session taught us how to best optimise for AI search.

By Newsdesk

/ 20 Oct 2026

PI LIVE: The End of the Funnel - Marketing’s Biggest Shift Since Google

AI’s Here, But What’s the Framework For Making Sense of Its Mess?

You’ve seen the traffic drop, lost the journey visibility, and you’re wondering where AI citation leaves you. We’re bringing together the people who are probing for answers and building out the solutions.

By Newsdesk

/ 12 Oct 2026

AI’s Here, But What’s the Framework For Making Sense of Its Mess?

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.

By Newsdesk

/ 9 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings

By Newsdesk

/ 8 Oct 2026

Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment

By Newsdesk

/ 8 Oct 2026

Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment