Newsdesk

The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.

How to Write a Gold-Winning GPMA Entry

Our expert judges break down what makes an entry stand out from the crowd.

By Newsdesk

/ 29 Jun 2026

AIP Summit

The AIP Summit, part of PI LIVE Europe - Festival of Partnerships, is Europe's first event dedicated entirely to AI and Partnership Marketing. On October 21 2026, the full-

By Newsdesk

/ 29 Jun 2026

Demand Gen Revenue: The North Star Your Program Needs

Too often, demand generation programs chase leads without proving impact. Revenue is the true north star that aligns marketing and sales, ensuring every campaign contributes to growth. This session unpacks

By Newsdesk

/ 26 Jun 2026

Demand Gen Revenue: The North Star Your Program Needs

What’s Ahead at Partnerize’s Partnership Day?

Hello Partner will be delving into what’s new, what’s changing and what’s on the horizon.

By Newsdesk

/ 23 Jun 2026

What’s Ahead at Partnerize’s Partnership Day?

What to Expect from IPX London 2026

Hello Partner will be on the ground for an event that promises a lens into the future of partnerships.

By Newsdesk

/ 22 Jun 2026

BEER52 - Using Partnerships and Affiliates to Sell 100,000,000 Beers

Over the last decade, Beer52 has grown to serve millions of customers and distribute hundreds of millions of craft beers, wines and whiskies across the UK. With data-driven marketing

By Newsdesk

/ 16 Jun 2026

BEER52 - Using Partnerships and Affiliates to Sell 100,000,000 Beers

Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown

This year’s gold winners demonstrated out-of-the-box thinking, outstanding execution and the power of partnerships — all the ingredients that make this industry a powerful marketing player.

By Newsdesk

/ 12 Jun 2026

Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown

How is AI Impacting Affiliate Publishers?

The APMA’s AI and LLM Publisher survey is looking to find out.

By Newsdesk

/ 8 Jun 2026

How is AI Impacting Affiliate Publishers?

Card-Linked Offers: Promise, Proof, or Problem?

Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth.

By Newsdesk

/ 5 Jun 2026

Card-Linked Offers: Promise, Proof, or Problem?

Under the Microscope: Content in the Age of AI

The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.

By Newsdesk

/ 4 Jun 2026

Under the Microscope: Content in the Age of AI

At the Intersection of Innovation and Impact: The 2026 USPA Shortlist Spotlight

From tech that has transformed the industry to full-funnel strategies that rewrote the rulebook, this year’s shortlist is a who’s who of trailblazers and changemakers.

By Newsdesk

/ 29 May 2026