As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
/
Opinion
Hot takes, honest debate and the views shaping the industry. From Off The Beat to Industry Voice and Brand Perspective, this is where our community speaks its mind.
Off The Beat
The stuff that doesn't fit a neat brief. Longer reads, tangents, and things worth your time.
All in Off The Beat
Industry Voice
Analysis, insights, and perspectives from the people building the industry.
All in Industry Voice
Micro and Macro, Local and Global
In the Nordics, some of the biggest media houses love partner marketing. That didn't happen by chance. Over many years, networks and the media houses have built the industry together, and partner marketing has become an important revenue stream for many of them.
/
