As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
/
Opinion
Hot takes, honest debate and the views shaping the industry. From Off The Beat to Industry Voice and Brand Perspective, this is where our community speaks its mind.
Off The Beat
The stuff that doesn't fit a neat brief. Longer reads, tangents, and things worth your time.
All from Off The Beat
Industry Voice
Analysis, insights, and perspectives from the people building the industry.
All from Industry Voice
The Power of Showing Publishers Are Brands Too
Rachel Said delves into MMM, incrementality, and preparing for the path ahead.
By
Rachel Said
/
