Brook Schaaf

Brook has worked in performance marketing since 2000. He is the co-founder of Schaaf-PartnerCentric and FMTC.co, a member of Entrepreneurs' Organization, and author of The Affiliate Hypothesis: Universal Link Monetization to Save the Open Web.

Affiliate Marketing Needs to Get Ratio’d

My first job title, Marketing Coordinator at a young Zappos.com, oversaw a ridiculous number of proposals and initiatives, from affiliate marketing to early pay-per-click to sky typing

By Brook Schaaf

/ 21 Jul 2026

Affiliate Marketing Needs to Get Ratio’d