The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.
According to RTB House, Google AI Overviews and ChatGPT are beating TikTok, Instagram, and Facebook on shopper trust.
According to RTB House, Google AI Overviews and ChatGPT are beating TikTok, Instagram, and Facebook on shopper trust.
According to new data, LLM chatbots’ most-relied-on source had one of the lowest hit rates.
The Founder of Frugal Chic, Mia McGrath is an ex 9-5 employee turned solopreneur who generated £100k+ profit in her first year as a creator and launched successful digital
If you want to know how to turn a viral moment into a thriving, long-term career, you need to hear from the woman who has not only done it
The eternal question prevails – what are the metrics that brands, creators and agents ACTUALLY need to care about, and which ones can be left in 2025? We know how busy
X has just rolled out a huge new creator program to reward original content on its platform.
Included in these staff cuts is the CTO of the ad measurement platform, a role that will reportedly not be refilled.
The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.
The Founder of Frugal Chic, Mia McGrath is an ex 9-5 employee turned solopreneur who generated £100k+ profit in her first year as a creator and launched successful digital
According to RTB House, Google AI Overviews and ChatGPT are beating TikTok, Instagram, and Facebook on shopper trust.
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.
Rachel Said delves into MMM, incrementality, and preparing for the path ahead.
Included in these staff cuts is the CTO of the ad measurement platform, a role that will reportedly not be refilled.
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
