Top Story
AI and the Affiliate Channel: Summer Roundup
James Bentley rounds up the biggest news in AI from the summer, and explains how it affects affiliate and partnerships
/
Members-only
Become a member
Dear Brands, Let’s Talk About Your Influencer Briefs
You wrote the brief. So why did the content come back nothing like you imagined? A weak brief is one of the most expensive mistakes in influencer marketing — off-brand
By
Newsdesk
/
What the World’s Biggest Brands Actually Want From Creators
Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was
By
Newsdesk
/
Behind the Collab: How Skyscanner Finds and Forges the Perfect Creator Partnerships
What does it take to create a brand-creator partnership that genuinely resonates? It’s not just about follower counts; it’s about alignment, authenticity, and a shared vision. Join
By
Newsdesk
/
Following Match Disruptions at US Open, Wimbledon Tightens Rules on Influencer Attendance
100 influencers and content creators received accreditation for the New York tournament; going forward, the same won’t be offered by Wimbledon in 2027. But is this the right decision?
By
Newsdesk
/
CSS Coalition Pens Open Letter to European Commission on Proposed Paid Search Changes
The group warns against "sleepwalking" into a winner-takes-all environment.
By
Newsdesk
/
The Dawn of Triangulation: Awin ThinkTank Spells Out Affiliate Opportunity in the AI Era
Influence origins, outgrowing the click, and capturing signals, the show explored how the industry steps into the unknown.
By
Newsdesk
/
CreatorFest Europe
See all
Affiliate Marketing
See all
What Does It Take to 10x the Industry? Four Industry Heavyweights Are About to Map It Out
For the first time, Awin, CJ, Partnerize, and impact.com are coming together to map out the next chapter.
By
Newsdesk
/
Crafties
See all
Emerging Creator of the Year
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
By
Newsdesk
/
Creator Economy
See all
Following Match Disruptions at US Open, Wimbledon Tightens Rules on Influencer Attendance
100 influencers and content creators received accreditation for the New York tournament; going forward, the same won’t be offered by Wimbledon in 2027. But is this the right decision?
By
Newsdesk
/
Influencer Marketing
See all
Industry Voice
See all
The Power of Showing Publishers Are Brands Too
Rachel Said delves into MMM, incrementality, and preparing for the path ahead.
By
Rachel Said
/
Performance Marketing
See all
What Does It Take to 10x the Industry? Four Industry Heavyweights Are About to Map It Out
For the first time, Awin, CJ, Partnerize, and impact.com are coming together to map out the next chapter.
By
Newsdesk
/
Our writers
See all
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
All articles
Madaline Dunn
Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
All articles
Sol Wilkinson
Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
All articles
Hello Partner
Newsletters
From our partners
Content Is Having Its Moment in Affiliate Again. Let’s Talk About Why
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
By
Chloe Hall
/
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
By
Newsdesk
/
Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
By
Ben Smye
/
How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
By
Newsdesk
/