Reddit Just Announced a Big Shift. Here’s What You Need to Know
From user growth to declining search referral traffic, Reddit’s been on a rollercoaster — now, big changes are coming.
Members-only
Become a member
Reddit Just Announced a Big Shift. Here’s What You Need to Know
From user growth to declining search referral traffic, Reddit’s been on a rollercoaster — now, big changes are coming.
Affiliate as a Tool for Impact: The Story Behind Building Cashblack
We caught up with Matthew Addai, Co-Founder of Cashblack and Afrofiliate, to discuss the mission behind the tech companies, Addai’s Dream It, Build It PI LIVE panel, and his entrepreneurial perspective on AI.
Lodestar Marketing Talks GPMA Gold Wins in the APAC region
We spoke with Managing Partners Anthony Quinn and Jesper Kauth to learn what the agency’s wins mean for them and the importance of showcasing APAC success stories.
Data Matters: CRDB Bank’s Joyce Nsekela Talks Award Wins, Community, and Campaign Insights
We caught up with CRDB Bank’s Joyce Nsekela to discuss community, financial inclusion and the recipe for a winning entry.
How the UK Budget Review Will Impact Creators: 5 Things to Know
Here is what the UK Budget review means for creators in the coming tax year.
SoFire’s Hot Campaigns: How Gymshark and @6ekahhh Run a Lasting Partnership Based on Pilates and Memes
Gymshark worked with @6ekahhh for a simple but effective gym campaign.
Market Movers: October 2026
Here's a rundown of all the market movers you missed across affiliate marketing and the creator economy in October 2026.
PI LIVE’s Sol Wilkinson Gives Us the Inside Industry Scoop
The takeaways, highlights and topics demystified: PI LIVE’s Conference Producer Sol Wilkinson tells all.
CreatorFest Europe
See allAffiliate Marketing
See all
Reddit Just Announced a Big Shift. Here’s What You Need to Know
From user growth to declining search referral traffic, Reddit’s been on a rollercoaster — now, big changes are coming.
Crafties
See all
Emerging Creator of the Year
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
Creator Economy
See all
How the UK Budget Review Will Impact Creators: 5 Things to Know
Here is what the UK Budget review means for creators in the coming tax year.
Influencer Marketing
See all
SoFire’s Hot Campaigns: How Gymshark and @6ekahhh Run a Lasting Partnership Based on Pilates and Memes
Gymshark worked with @6ekahhh for a simple but effective gym campaign.
Industry Voice
See all
AI Visibility, Is That a Thing?
Let me start by stating the obvious. AI visibility is a real thing. The question is what it is worth, and to whom. Three facts are worth agreeing on before
Performance Marketing
See all
Reddit Just Announced a Big Shift. Here’s What You Need to Know
From user growth to declining search referral traffic, Reddit’s been on a rollercoaster — now, big changes are coming.
Our writers
See all
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
All articles
Madaline Dunn
Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
All articles
Sol Wilkinson
Sol produces the conference programme at the Festival of Partnerships, bringing the industry’s most forward-thinking voices to the stage.
All articles
Hello Partner
Newsletters
From our partners
How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.