Are Bottom-Funnel Partners Over-Credited?
New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.
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GA4 Undervalues Affiliate Marketing – Here’s What To Do About It
A look at alternative strategies to provide more accurate affiliate data.
Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions
Klarna is the latest affiliate to receive a class-action lawsuit from creators.
Utiq and Onetag Partner to Focus On Privacy-First Advertising Solutions
Privacy and personalisation continue to be the name of the game in 2025 so far.
PI LIVE USA: First Wave Agenda Launch is Here!
Browse the sessions we have in store this year.
Influencer Marketing Projected to Hit $31.2 Billion by 2027
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
UK Gambling Sites Pass Data to Facebook Without Consent
The investigation reveals concerns around how data is tracked and processed by brands and Big Tech.
Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers
Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing.
Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads
Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.
RetailMeNot Sued By Creators Over Alleged Malpractice
The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner.
Gocertify Rebrands As A Reward Management Platform
The platform is rebranding to focus on personalised offer capabilities.
LiveRamp Partners with Ocado Ads to Launch Retail Media Solution
The partnership arrives alongside the continuing boom of retail media ad spend.
Google Launches Media Mix Modelling: What It Means for Affiliate Marketers
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
Google's Parasite-SEO Crackdown Hits Europe’s Coupon Giants
A new wave of manual actions have been targeted at news publishers throughout Europe.
“No More Free Sales” UK Publishers Say Tracking Must Be Addressed by Advertisers in 2025
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
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The latest posts only for subscribers
Are Bottom-Funnel Partners Over-Credited?
New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.
GA4 Undervalues Affiliate Marketing – Here’s What To Do About It
A look at alternative strategies to provide more accurate affiliate data.
Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions
Klarna is the latest affiliate to receive a class-action lawsuit from creators.
Utiq and Onetag Partner to Focus On Privacy-First Advertising Solutions
Privacy and personalisation continue to be the name of the game in 2025 so far.
PI LIVE USA: First Wave Agenda Launch is Here!
Browse the sessions we have in store this year.
Influencer Marketing Projected to Hit $31.2 Billion by 2027
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
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