Shifting to a Holistic Growth Ecosystem: How Affiliate Moves on From Last Click
How does affiliate contend with the new AI reality? Experts say there needs to be a mindset shift.
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How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future
Dani Roberts, Campaigns Director at Purple Goat Agency, discussed how the creator economy is moving toward performance-driven inclusion.
By
Sofia Aira
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Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes
At Cannes Lions 2026, we caught up with Natalie Patel, Managing Director of search performance agency Found.
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Sofia Aira
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Affiliate Needs Hard Numbers to Tap into the AI Opportunity, Say Experts
I recently spoke with Microsoft’s Dr Paul Farrow and Bertelsmann VP, Achim Schlosser on the sidelines of an AI event in London, to hear their takes on Google AI Overview opt-out, publisher monetisation and the future of affiliate.
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Notes from Cannes Lions 2026: Creators Run the Show
This year at Cannes Lions 2026, creators ran the show.
By
Sofia Aira
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Affiliate Marketing
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Shifting to a Holistic Growth Ecosystem: How Affiliate Moves on From Last Click
How does affiliate contend with the new AI reality? Experts say there needs to be a mindset shift.
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Creator Economy
See allInfluencer Marketing
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Off The Beat
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As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
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Industry Voice
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Who Owns Compliance?
If you want a clean affiliate programme, you need to be curious and ask the right questions, says Rachel Said.
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Rachel Said
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Performance Marketing
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What We Learned at IPX
The industry is at an inflexion point, and the path ahead won’t be straightforward.
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Newsdesk
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From our partners
Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
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Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
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How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
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