SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva
Gemma Collins and Canva slayed an absolutely iconic campaign this week.
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‘It strengthened our credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs
Having grabbed gold at the USPAs, Upsellit’s Jeremy Aaronson talks industry acclaim, submission top tips and post-triumph trajectory.
Monthly Top Line - February 2026
Our walkthrough of the latest promotions, job picks and industry moves in February.
Creator Economy Monthly Top Line: February 2026
Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.
"Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign
From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.
Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22
Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path.
‘We're Taking a Much More Multilateral Approach’ Kevin Edwards on Paving the APMA Roadmap
For affiliate marketing, data points to strong growth; now the focus is on best practice, says Kevin Edwards.
Shoppers Are Turning Their Backs on Impulse, Cardlytics Data Shows
Shoppers are ditching impulse spending for smaller baskets and value-led decisions. What does this mean for affiliates?
Retail Media Didn’t Replace Affiliate. It Gave It a Bigger Stage.
The paradigm is shifting: it’s not about whether affiliate or retail media wins, but how they work together.
YouTube Launches TV Plans: Do Media Companies Now Need to Have It All?
With the launch of new tiered subscription bundles under YouTube TV, YouTube is edging closer to the very model it once disrupted.
Marketers, You're Doing Reddit Wrong
Amidst a recent Reddit feature refresh, Olena Bomko shares her tips on how marketers get the most out of the platform.
Taboola Brings on Ex-Amazon VP Krishan Bhatia as Chief Business Officer
The new appointment comes as the ad platform zeros in on performance and partnerships.
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SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva
Gemma Collins and Canva slayed an absolutely iconic campaign this week.
‘It strengthened our credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs
Having grabbed gold at the USPAs, Upsellit’s Jeremy Aaronson talks industry acclaim, submission top tips and post-triumph trajectory.
Monthly Top Line - February 2026
Our walkthrough of the latest promotions, job picks and industry moves in February.
Creator Economy Monthly Top Line: February 2026
Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.
"Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign
From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.
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