Influencer Marketing Projected to Hit $31.2 Billion by 2027
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
The investigation reveals concerns around how data is tracked and processed by brands and Big Tech.
Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing.
Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.
The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner.
The platform is rebranding to focus on personalised offer capabilities.
The partnership arrives alongside the continuing boom of retail media ad spend.
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
A new wave of manual actions have been targeted at news publishers throughout Europe.
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
The GIMAs will return to London in July. Find out how to enter below.
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
From community-driven strategies to the TikTok ban debate—here’s what the creator economy could look like in 2025.
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
The investigation reveals concerns around how data is tracked and processed by brands and Big Tech.
Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing.
Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.
The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner.
The platform is rebranding to focus on personalised offer capabilities.