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The Rise of the #BookTok Powerhouse, and How Creators Made It Happen
How did #BookTok grow so rapidly with the help of the creator economy?
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Sofia Aira
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💋 Where Are Beauty Brands Finding the Most Success With Creators in 2026?
Plus, we're asking: where should platforms draw the line on AI-generated influencer accounts?
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Sofia Aira
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The Rise of the #BookTok Powerhouse, and How Creators Made It Happen
How did #BookTok grow so rapidly with the help of the creator economy?
By
Sofia Aira
/
Where Are Beauty Brands Finding the Most Success With Creators in 2026?
We spoke to Toto Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands in 2026.
By
Sofia Aira
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Where Should Platforms Draw the Line on AI-Generated Creator Content?
"The winning model is using AI to scale authentic creators rather than trying to manufacture authenticity."
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Sofia Aira
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Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings
The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners.
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Newsdesk
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SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween
Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.
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Sofia Aira
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CreatorFest Europe
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Affiliate Marketing
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Why the Next Big Affiliate Partner is Another Brand
Affiliate marketing has spent years adding new partner types. Publishers were joined by voucher sites, cashback platforms, influencers and, more recently, AI-powered shopping services. The list keeps getting longer,
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Peter Smith
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Crafties
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Emerging Creator of the Year
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
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Newsdesk
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Creator Economy
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The Rise of the #BookTok Powerhouse, and How Creators Made It Happen
How did #BookTok grow so rapidly with the help of the creator economy?
By
Sofia Aira
/
Influencer Marketing
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Where Are Beauty Brands Finding the Most Success With Creators in 2026?
We spoke to Toto Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands in 2026.
By
Sofia Aira
/
Industry Voice
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AI Visibility, Is That a Thing?
Let me start by stating the obvious. AI visibility is a real thing. The question is what it is worth, and to whom. Three facts are worth agreeing on before
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Performance Marketing
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The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?
PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.
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Newsdesk
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Our writers
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Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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Madaline Dunn
Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol Wilkinson
Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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Hello Partner
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How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
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