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AI and the Affiliate Channel: Summer Roundup
James Bentley rounds up the biggest news in AI from the summer, and explains how it affects affiliate and partnerships
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AI and the Affiliate Channel: Summer Roundup
James Bentley rounds up the biggest news in AI from the summer, and explains how it affects affiliate and partnerships
/
Building Creator Wealth: Securing A Book Deal
Always dreamed of writing a book but no idea how to go about it? Sober and mental health influencer Abi Feltham has used her platform to pivot into authoring her
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Newsdesk
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Market Movers: August 2026
Our rundown of the latest job switch-ups, M&As, and promotions.
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Newsdesk
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Meta Agrees to Major Platform Changes in Landmark Settlement for Up to $18bn
The settlement, the largest since the Big Tobacco reckoning of the 1990s, requires the giant to establish significant changes, including daily limits for teenage users and hidden like and reaction counts.
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Newsdesk
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CreatorFest Europe
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Affiliate Marketing
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Crafties
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Emerging Creator of the Year
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
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Newsdesk
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Creator Economy
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Market Movers: August 2026
Our rundown of the latest job switch-ups, M&As, and promotions.
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Newsdesk
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Influencer Marketing
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Industry Voice
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The Power of Showing Publishers Are Brands Too
Rachel Said delves into MMM, incrementality, and preparing for the path ahead.
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Rachel Said
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Performance Marketing
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Our writers
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Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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Madaline Dunn
Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol Wilkinson
Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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Hello Partner
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From our partners
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
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Newsdesk
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Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
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Ben Smye
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How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
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Newsdesk
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Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
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Sofia Aira
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