Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.

Get started with our best stories

76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?

A new study from Billion Dollar Boy reveals a huge crossroads in the creator economy. Do we embrace virtual influencers, or should we be concerned?

Affiliate Partnerships Performance Marketing Sponsored

How AI Agents Are Reimagining Personalisation for Newsletters

As brands double down on owned channels, newsletters are stepping into a new era. AI is making them more adaptive, more measurable, and far more effective at delivering the right message at the right moment.

Influencer Marketing Creator Economy

Scott Guthrie on the Government's Role in the Creator Economy

At CreatorFest 2025, Scott Guthrie, Director General of the Influencer Marketing Trade Body, reflected on the growing influence of the creator economy.

Creator Economy Influencer Marketing

Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok

We caught up with content creator Henry Rowley, and Creators & Public Figures Lead Beatrice Mustocea after a great session at CreatorFest.

Influencer Marketing Creator Economy

Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration

Amelia Dimoldenberg launched a brand-new F1 series that has already hit millions of views. Let's break down why it was such a success.

Affiliate Partnerships Performance Marketing

Black Friday Survival Guide for Affiliate Marketers

Top tips for the end-of-year frenzy from intelligent minds across the industry.

Affiliate Partnerships Performance Marketing Newsdesk

Profound Launches Leaderboard of Brand Visibility in LLMs

Why this public index will be useful for both advertisers and affiliates moving forward.

Influencer Marketing Newsdesk Creator Economy

IMTB launches Measurement and Evaluation Committee

The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.

Creator Economy Influencer Marketing

Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.

Affiliate Partnerships Performance Marketing

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.

Affiliate Partnerships Performance Marketing Sponsored

“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday

Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.

Creator Economy Influencer Marketing

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

At this year’s CreatorFest, we caught up with Mark Murray Jones, Chief Strategy Officer at OMD, after his main stage session.

Affiliate Partnerships Partner+

“I Didn’t Think I’d Return” After Hardbacon’s Collapse, Founder Julien Brault Launches New Affiliate Business

Julien Brault didn’t think he’d return to affiliate marketing after Hardbacon’s collapse, but he’s back with MooseMoney, this time betting on short-form video and AI-driven growth.

Affiliate Partnerships Performance Marketing Off The Beat

Skip the AI Gimmicks and Start Building Something That Works

Don't get caught up in the AI gold rush, warns Tradedoubler CTO Victoria Normark. We've seen scenes like this before, and we know who the real winners will be.