Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers
Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.
Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.
Does affiliate marketing have a measurement problem?
Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April.
As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.
Networks and platforms appear largely supportive of the new initiative.
PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?
The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?
Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.
A stacked agenda, terrific networking opportunities, and renowned lunches – this year's Dealmaker is set to be a winner.
TikTok will launch new age safety features to protect teens and give parents more control over their children’s online activity.
It states that browser extensions must not inject affiliate links if they are not providing a deal or offer to the user.
Trump is “dealing” with four prospective buyers. So, what do we know about these four groups, and who is most likely to win TikTok for good?
What’s driving the impressive growth?
The milestone launch is expected to unlock new opportunities in Southeast Asia’s booming digital economy.
Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing.
Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.
Does affiliate marketing have a measurement problem?
Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April.
As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.
Networks and platforms appear largely supportive of the new initiative.
PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?