Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.

AI Slop Is Destroying Trust, But the Best Brands Already See the Future

George Sullivan talks AI slop and how brands can use this moment to their advantage.

Rakuten Advertising Removes PayPal Honey Browser Extension From Its Network

Clients received an email notification this morning. The move arrives a week after an amended lawsuit was filed against Honey, alleging that the publisher “repeatedly violated” Rakuten Advertising’s stand down policies.

Scaling or Sinking - The Operational Overhaul Influencer Needs

Zilch Secures European Banking Licence Through $38m Fjord Bank Acquisition

Zilch has struck a deal to buy Fjord Bank, giving the fintech a European banking licence as it pushes beyond the UK.

Lessons We Should Take From Emily in Paris Season 5, From Real Marketing Experts

Marketing whiz or plot armour? Here are the lessons we should take from Emily in Paris season 5, told by real marketing experts.

BREAKING: PMG Acquires Digital Voices Influencer Marketing Agency

Influencer Marketing Agency Digital Voices announced last night that it has been acquired by PMG.

Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing

When the UK’s new ban on junk food advertising comes into force this week, the creator economy will have to recalibrate.

How to Test Coupon Extensions Without Getting Played

As the Honey saga continues, Ishtvan Torpoi offers a take on how to best work with coupon browser extensions.

Former New Engen SVP Launches Flat-Fee Media Platform MediaPact

Lacie Thompson’s new venture helps brands, agencies, and publishers manage flat-fee media placements with analytics and performance insights.

Omnicom Moves TPN Under Flywheel as It Doubles Down on Retail Media

The move combines decades of shopper marketing experience with data-driven commerce capabilities.

Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025

One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.

Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition

The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.

TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?

For creators and influencer marketers, the TikTok US deal may be coming too late.

impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates

impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.

Stop Renting, Start Owning - How Big Retailers Stay Relevant on Social