Gen Z and Streaming: Advertisers Ride the Subscription Wave
Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.
Hello Partner helps brands, creators, publishers and tech drive growth together through partnerships.
Get started with our best stories
Bing Chat Ads: Surging CTRs in the Era of AI Chatbots
AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
Awin Upgrades Its Platform with ‘Partner Ecosystem’
Harnessing the power of AI, the updated platform promises to provide great ROI for brands.
Google and TikTok’s Search Partnership Will Be a Creator Game-changer
Reports suggest TikTok and Google are exploring an integration to boost discovery. We delve into what this partnership could mean for the future of search.
Introducing the PI LIVE Europe 2023 App: Your Ultimate Event Companion
Download the official PI LIVE Europe app now to make sure you get the most out of all the event has to offer, including expert sessions and networking opportunities!
KINESSO, Matterkind and Reprise Digital Unite to Form One Entity, Say AI Will Be a Focus
Three powerful brands come together to streamline performance marketing for clients.
Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success
Everything you might have missed from the past week in influencer marketing and the creator economy.
Breaking Down Barriers: Introducing 'The Voicebox' at PI LIVE Europe 2023
The new hub at PI LIVE will connect underrepresented voices within partnership marketing highlighting important topics that need to be addressed in the space.
Katalys Expansion Aims to Shape the Future of Commerce Media
The commerce media platform has secured major funding in a bid to revolutionise affiliate marketing and online commerce.
#HP30Under30: Meet the Partnership Marketing Industry's Future Leaders
Hello Partner is proud to announce this year’s 30 Under 30 Future Leaders in Partnership Marketing.
Prestigious Progress: Performance Marketing Awards 2024 Entry Kit Now Available
Hello Partner can now proudly reveal that the dazzling PMAs are returning for its 18th year in 2024, with new categories and exciting opportunities to champion the brightest minds in the industry after another hugely successful year in the space. Download the entry kit now!
Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover
Everything you might have missed from the past week in influencer marketing and the creator economy.
CJU23: Uncovering Incrementality and the True Value of Affiliate Channel Sales
The panel acknowledged the fact whilst affiliate marketing is a powerful tool for businesses looking to expand their reach and boost sales, understanding incrementality has remained a challenge for many.
CJU23: Integrating Influencer Marketing With the Affiliate Realm
Industry experts explored the growing interest in connecting influencer outcomes to spend during a thought-provoking panel at CJU 2023.
What You Need to Know: AMLeaders, Expert-Led Affiliate Marketing Training
AMLeaders, an innovative training event for affiliate marketing, is set to take place alongside PI LIVE Europe later this October. Here’s everything you need to know from the founders themselves.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Gen Z and Streaming: Advertisers Ride the Subscription Wave
Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.
Bing Chat Ads: Surging CTRs in the Era of AI Chatbots
AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
Awin Upgrades Its Platform with ‘Partner Ecosystem’
Harnessing the power of AI, the updated platform promises to provide great ROI for brands.
Google and TikTok’s Search Partnership Will Be a Creator Game-changer
Reports suggest TikTok and Google are exploring an integration to boost discovery. We delve into what this partnership could mean for the future of search.
Introducing the PI LIVE Europe 2023 App: Your Ultimate Event Companion
Download the official PI LIVE Europe app now to make sure you get the most out of all the event has to offer, including expert sessions and networking opportunities!
KINESSO, Matterkind and Reprise Digital Unite to Form One Entity, Say AI Will Be a Focus
Three powerful brands come together to streamline performance marketing for clients.
Recommended
