Ads in AI Overviews: Good or Bad for Performance Marketers?
In a new update, Google once again pulls traffic away from affiliates.
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ICO Defines Cashback Tracking Cookies as ‘Strictly Necessary’
New guidance outlines that certain reward services are exempt from cookie consent.
Meta Combines Monetisation Programmes, Offering Creators More Ways to Earn
Facebook announced they would be merging their three existing monetisation programs into one, to help ease the process for creators.
New Amazon Referral Scheme Boosts Affiliate Earnings by Over 15% – And Brands Are Flourishing Too
CJ & PartnerBoost have integrated the initiative into the CJ platform so that brands and affiliates can benefit.
Could Ad Disclosure Rules Derail Molly-Mae’s Brand?
Earlier this year, Grace Beverley had six ads for her brand TALA banned by the ASA for failing to disclose them. Could Molly-Mae face the same fate with Maebe?
Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
Affiliates Are Seeing Big Results on TikTok Shop
TikTok Shop is proving to be phenomenal for affiliates, but falling short of expectations for brands.
Forbes Advisor Hit by Google Penalty Over Affiliate Practices
While still unconfirmed, it appears very likely that Forbes has now been targeted by Google’s site reputation abuse policy.
The Power of Technology in Influencer Marketing: Tools, Tips and Best Practices
Learn how technology is reshaping influencer marketing—boosting creator discovery, optimising campaigns, and driving measurable results for stronger, more effective brand partnerships.
How Social Media Is Redefining Search and Shopping for Gen Z
As social media becomes the new search engine, brands must strategically determine their strategy towards search ads and influencer marketing.
What Creators Need to Know From Instagram's Best Practices
Instagram has updated its best practices guide; here's everything you need to know to grow as a creator.
New TikTok Subscription Feature Offers Creators More Ways to Earn and Engage Fans
TikTok's redesigned subscription model is offering more creators the ability to grow their audience and tap into an additional revenue stream - but will it be successful?
Passes for the Influencer Marketing Show USA 2025 are Now Live!
The Influencer Marketing Show is coming to Florida for 2025 alongside PI LIVE for an exciting action packed event. Grab your passes now!
Leveraging the Creator Economy: Twitch’s ‘The Glitch’ Reimagines In-Game Brand Experiences
Twitch's latest offering, taps into lesser-utilised aspects of the creator economy and follows in the footsteps of Roblox.
Can YouTube’s ‘Hype’ Help Small Creators Succeed?
YouTube's new feature 'Hype' wants to help small creators grow their audience - but will it actually help?
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The latest posts only for subscribers
Ads in AI Overviews: Good or Bad for Performance Marketers?
In a new update, Google once again pulls traffic away from affiliates.
ICO Defines Cashback Tracking Cookies as ‘Strictly Necessary’
New guidance outlines that certain reward services are exempt from cookie consent.
Meta Combines Monetisation Programmes, Offering Creators More Ways to Earn
Facebook announced they would be merging their three existing monetisation programs into one, to help ease the process for creators.
New Amazon Referral Scheme Boosts Affiliate Earnings by Over 15% – And Brands Are Flourishing Too
CJ & PartnerBoost have integrated the initiative into the CJ platform so that brands and affiliates can benefit.
Could Ad Disclosure Rules Derail Molly-Mae’s Brand?
Earlier this year, Grace Beverley had six ads for her brand TALA banned by the ASA for failing to disclose them. Could Molly-Mae face the same fate with Maebe?
Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
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