Creators Will Soon Account for Over Half of Content-Driven Ad Revenue
Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.
Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.
After an overwhelming number of exceptional entries from around the world, this year’s shortlist showcases the very best the industry has to offer.
ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.
Three influencers have been arrested in relation to an FCA report of illegal financial advice content.
Learn more about the important dates and new additions to this year's ceremony.
Judge rules claims of unjust enrichment and tracking interference can proceed in court.
TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.
Awin’s CEO Adam Ross gets candid about his history at Awin, from the early 2000s to his present-day role as CEO.
LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.
As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”
New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.
Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.
Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.
After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.
Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.
TopCashback Website | LinkedIn TopCashback's Tracking Team...
With exceptional commercial results, standout leadership, and an ability to forge meaningful partnerships, Molly O’Donovan is a true rising star - driving change, championing culture, and setting new standards in performance marketing.
This partnership saw Space NK rise to become the number one premium beauty retailer, leveraging LTK's global network of creators to drive awareness, engagement, and conversions.
Rakuten Advertising and Osmos are recognised for their transformative partnership, where AI-powered solutions revolutionised the processing of diverse, non-standardised data.
0:00 /0:11 1× Acceleration Partners Website | LinkedIn Acceleration Partners: Creating What's Next in Global Partnership Marketing...
0:00 /0:06 1× BrandSwap Website | LinkedIn Creating Profit through Partnerships...