The era of GenAI is here, fundamentally changing how consumers discover and buy products. This shift has created a new form of influence or soft-touch affiliation, where affiliate content drives conversions without a direct click on an affiliate link....
Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform.
The industry does not need more incrementality claims, it needs clearer baselines, says Jack Davies.
But where does this leave publishers?
Shopping is no longer a moment, it’s a lifestyle. Gen Z has already shifted discovery to social, and Gen Alpha will supercharge it, blending content, community, and commerce like never before....
Consumers prefer brands that don’t use GenAI in advertising and content, new research shows.
Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
To celebrate International Women’s Day, Molly-Mae brought her community-first philosophy to life with a large-scale Maebe event designed as an immersive village.
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
The era of GenAI is here, fundamentally changing how consumers discover and buy products. This shift has created a new form of influence or soft-touch affiliation, where affiliate content drives conversions without a direct click on an affiliate link....
Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform.
