Creators Will Soon Account for Over Half of Content-Driven Ad Revenue
Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.
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The 2025 Global Influencer Marketing Awards Shortlist Has Arrived
After an overwhelming number of exceptional entries from around the world, this year’s shortlist showcases the very best the industry has to offer.
ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements
ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.
Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown
Three influencers have been arrested in relation to an FCA report of illegal financial advice content.
Download the Entry Kit for Global Performance Marketing Awards 2025
Learn more about the important dates and new additions to this year's ceremony.
Creator Lawsuit Against Capital One Shopping Proceeds to Court
Judge rules claims of unjust enrichment and tracking interference can proceed in court.
TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content
TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.
“There Are Always Major Events That Keep It Interesting,” Awin’s Adam Ross Reflects on a 20-Year Career in Affiliate Marketing
Awin’s CEO Adam Ross gets candid about his history at Awin, from the early 2000s to his present-day role as CEO.
LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands
LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.
TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets
As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”
Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA
New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.
What Gifting Campaigns Get Wrong – And How to Fix Them
Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.
Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico
Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.
Belboon Acquired by Linehub to Strengthen European Market Presence
After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.
Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership
Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.
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Game Changer of the Year - TopCashback
TopCashback Website | LinkedIn TopCashback's Tracking Team...
One to Watch - Molly O’Donovan
With exceptional commercial results, standout leadership, and an ability to forge meaningful partnerships, Molly O’Donovan is a true rising star - driving change, championing culture, and setting new standards in performance marketing.
Partnership of the Year - LTK
This partnership saw Space NK rise to become the number one premium beauty retailer, leveraging LTK's global network of creators to drive awareness, engagement, and conversions.
Together We Solved That - Rakuten Advertising
Rakuten Advertising and Osmos are recognised for their transformative partnership, where AI-powered solutions revolutionised the processing of diverse, non-standardised data.
Best Affiliate & Partnership Marketing Agency - Acceleration Partners
0:00 /0:11 1× Acceleration Partners Website | LinkedIn Acceleration Partners: Creating What's Next in Global Partnership Marketing...
Best Performance Marketing Technology - BrandSwap
0:00 /0:06 1× BrandSwap Website | LinkedIn Creating Profit through Partnerships...
