Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.
Performance marketing and BNPL reach new heights, while affiliate marketing sees less sales compared to last year.
As the creator economy matures, Whalar addresses the escalating demand for robust measurement frameworks to substantiate how campaigns are driving tangible business value.
Don't miss this chance to gain a competitive edge in the dynamic world of influencer marketing. Hello Partner's upcoming LinkedIn Live webinar will help redefine your approach to influencer campaigns in 2024.
Google is trying out even more updates to its SERPs to display discounts and deals. Is this going to generate an immovable roadblock for affiliate traffic?
Southeast Asia presents a well of opportunity for influencer marketing. But there are some important things to be aware of. Macro or micro influencers? Which social platform? How much growth can you expect? We explore below.
Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.
Record-breaking Black Friday predictions; the mistakes brands are making with holiday ads; and the demographics most likely to use BNPL over the holidays.
Learn more about Zilch's unique use of affiliate marketing and the factors that helped its rapid rise to a multi-billion dollar valuation.
What to do once the chaos is over. Turn the Black Friday surge into long-term value.
Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.
Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.
Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.
The creator economy navigates legal challenges, platform shifts, and Hollywood crossovers, promising an eventful 2024. We have everything you might have missed from the past week in influencer marketing and the creator economy.
Yenan Wang explains TikTok LIVE’s creator offering, the future of LIVE entertainment and social commerce, how the monetisation model works, and the truth behind gifting.
Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.
Performance marketing and BNPL reach new heights, while affiliate marketing sees less sales compared to last year.
As the creator economy matures, Whalar addresses the escalating demand for robust measurement frameworks to substantiate how campaigns are driving tangible business value.
Don't miss this chance to gain a competitive edge in the dynamic world of influencer marketing. Hello Partner's upcoming LinkedIn Live webinar will help redefine your approach to influencer campaigns in 2024.
Google is trying out even more updates to its SERPs to display discounts and deals. Is this going to generate an immovable roadblock for affiliate traffic?
Southeast Asia presents a well of opportunity for influencer marketing. But there are some important things to be aware of. Macro or micro influencers? Which social platform? How much growth can you expect? We explore below.
