5 Biggest Takeaways from the APMA's 2024 State of the Nation Report
The comprehensive roadmap features plenty of staggering, optimistic revelations about the affiliate space.
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Whalar Group Acquires Talent Agency Sixteenth to Build a Comprehensive Ecosystem for Creators
Whalar Group's acquisition of Sixteenth aims to empower creators with enhanced resources, redefining talent management in the creator economy.
Twitch’s CMO Rachel Delphin Talks Brand Partnerships, Educating Creators, and Gen Z Audiences
Twitch's CMO Rachel Delphin reveals how Twitch's live streaming fosters trust, features that help creator growth, and the importance of community engagement.
Impact.com, Awin, and CJ Unite to Discuss Tracking Problems: Will There Be A Unified Solution?
Networks have come together to talk about the industry's plague of tracking and consent difficulties. But how do they plan to solve these issues together?
Micro-Influencers Are Falling out of Favour: What Does This Mean for Influencer Marketing?
A new survey has shown that micro-influencers are losing the popularity they once held. But what does this say about the wider influencer marketing industry?
Microsoft Announces It Will Pay Publishers for Content in AI Results
The tech giant has declared plans to partner with publishers for content in Copilot Daily.
CreatorFest Preview: 6 Reasons Why Creators Need to Attend
From insights with industry experts to drop-in strategy sessions with some of the biggest social media platforms, there are so many reasons why creators need to attend CreatorFest!
Ads in AI Overviews: Good or Bad for Performance Marketers?
In a new update, Google once again pulls traffic away from affiliates.
ICO Defines Cashback Tracking Cookies as ‘Strictly Necessary’
New guidance outlines that certain reward services are exempt from cookie consent.
Meta Combines Monetisation Programmes, Offering Creators More Ways to Earn
Facebook announced they would be merging their three existing monetisation programs into one, to help ease the process for creators.
New Amazon Referral Scheme Boosts Affiliate Earnings by Over 15% – And Brands Are Flourishing Too
CJ & PartnerBoost have integrated the initiative into the CJ platform so that brands and affiliates can benefit.
Could Ad Disclosure Rules Derail Molly-Mae’s Brand?
Earlier this year, Grace Beverley had six ads for her brand TALA banned by the ASA for failing to disclose them. Could Molly-Mae face the same fate with Maebe?
Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
Affiliates Are Seeing Big Results on TikTok Shop
TikTok Shop is proving to be phenomenal for affiliates, but falling short of expectations for brands.
Forbes Advisor Hit by Google Penalty Over Affiliate Practices
While still unconfirmed, it appears very likely that Forbes has now been targeted by Google’s site reputation abuse policy.
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5 Biggest Takeaways from the APMA's 2024 State of the Nation Report
The comprehensive roadmap features plenty of staggering, optimistic revelations about the affiliate space.
Whalar Group Acquires Talent Agency Sixteenth to Build a Comprehensive Ecosystem for Creators
Whalar Group's acquisition of Sixteenth aims to empower creators with enhanced resources, redefining talent management in the creator economy.
Twitch’s CMO Rachel Delphin Talks Brand Partnerships, Educating Creators, and Gen Z Audiences
Twitch's CMO Rachel Delphin reveals how Twitch's live streaming fosters trust, features that help creator growth, and the importance of community engagement.
Impact.com, Awin, and CJ Unite to Discuss Tracking Problems: Will There Be A Unified Solution?
Networks have come together to talk about the industry's plague of tracking and consent difficulties. But how do they plan to solve these issues together?
Micro-Influencers Are Falling out of Favour: What Does This Mean for Influencer Marketing?
A new survey has shown that micro-influencers are losing the popularity they once held. But what does this say about the wider influencer marketing industry?
Microsoft Announces It Will Pay Publishers for Content in AI Results
The tech giant has declared plans to partner with publishers for content in Copilot Daily.
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