USPAs 2025 Shortlist Announced
Two categories need your vote!
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Here Are the Best Ways to Use AI to Benefit Influencer Marketing
With AI gaining traction in all aspects of social media, it’s no surprise that agencies and brands are implementing it into influencer marketing.
Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers
Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.
“Google Is No Friend of Affiliate Marketing” The Big GA4 Debate
Does affiliate marketing have a measurement problem?
JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline
Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April.
Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws
As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.
Affiliate Industry Reacts to Google’s New Browser Extension Policy
Networks and platforms appear largely supportive of the new initiative.
What the Major PrettyLittleThing Rebrand Means for Influencers
PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?
Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success
The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?
How Will Google’s AI Mode Be Tracked?
Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.
We’re Heading to Rakuten Advertising Dealmaker
A stacked agenda, terrific networking opportunities, and renowned lunches – this year's Dealmaker is set to be a winner.
"An Evolution of Social Media": What TikTok's Age Restriction Features Mean for Influencer Marketing
TikTok will launch new age safety features to protect teens and give parents more control over their children’s online activity.
Google Introduces New Rules for Affiliate Browser Extensions
It states that browser extensions must not inject affiliate links if they are not providing a deal or offer to the user.
Trump Is in Talks With Four Groups for TikTok Sale, but Who Is Most Likely to Win?
Trump is “dealing” with four prospective buyers. So, what do we know about these four groups, and who is most likely to win TikTok for good?
Programmatic Set to Surpass One Trillion By 2031
What’s driving the impressive growth?
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Influencer Marketing
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Performance Marketing
The latest posts only for subscribers
USPAs 2025 Shortlist Announced
Two categories need your vote!
Here Are the Best Ways to Use AI to Benefit Influencer Marketing
With AI gaining traction in all aspects of social media, it’s no surprise that agencies and brands are implementing it into influencer marketing.
Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers
Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.
“Google Is No Friend of Affiliate Marketing” The Big GA4 Debate
Does affiliate marketing have a measurement problem?
JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline
Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April.
Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws
As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.
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