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Influencer Marketing Projected to Hit $31.2 Billion by 2027

New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?

Performance Marketing Newsdesk

UK Gambling Sites Pass Data to Facebook Without Consent

The investigation reveals concerns around how data is tracked and processed by brands and Big Tech.

Affiliate Partnerships Newsdesk

Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers

Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing.

Influencer Marketing Creator Economy Partner+ Newsdesk

Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads

Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.

Affiliate Partnerships Newsdesk

RetailMeNot Sued By Creators Over Alleged Malpractice

The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner.

Affiliate Partnerships Newsdesk

Gocertify Rebrands As A Reward Management Platform

The platform is rebranding to focus on personalised offer capabilities.

Affiliate Partnerships Newsdesk

LiveRamp Partners with Ocado Ads to Launch Retail Media Solution

The partnership arrives alongside the continuing boom of retail media ad spend.

Affiliate Partnerships Newsdesk

Google Launches Media Mix Modelling: What It Means for Affiliate Marketers

MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.

Affiliate Partnerships Newsdesk

Google's Parasite-SEO Crackdown Hits Europe’s Coupon Giants

A new wave of manual actions have been targeted at news publishers throughout Europe.

Affiliate Partnerships Newsdesk

“No More Free Sales” UK Publishers Say Tracking Must Be Addressed by Advertisers in 2025

Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.

Affiliate Partnerships Newsdesk Partner+

ICO’s New Review: What It Means for Cashback, Loyalty, and Affiliate Tracking

Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?

Influencer Marketing Creator Economy Newsdesk

Global Influencer Marketing Awards Entry Kit is Live

The GIMAs will return to London in July. Find out how to enter below.

Creator Economy Influencer Marketing Partner+

“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban

This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.

Affiliate Partnerships Performance Marketing Newsdesk

Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall

A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.