GA4 Undervalues Affiliate Marketing – Here’s What To Do About It
A look at alternative strategies to provide more accurate affiliate data.
A look at alternative strategies to provide more accurate affiliate data.
Klarna is the latest affiliate to receive a class-action lawsuit from creators.
Privacy and personalisation continue to be the name of the game in 2025 so far.
Browse the sessions we have in store this year.
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
The investigation reveals concerns around how data is tracked and processed by brands and Big Tech.
Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing.
Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.
The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner.
The platform is rebranding to focus on personalised offer capabilities.
The partnership arrives alongside the continuing boom of retail media ad spend.
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
A new wave of manual actions have been targeted at news publishers throughout Europe.
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
A look at alternative strategies to provide more accurate affiliate data.
Klarna is the latest affiliate to receive a class-action lawsuit from creators.
Privacy and personalisation continue to be the name of the game in 2025 so far.
Browse the sessions we have in store this year.
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
The investigation reveals concerns around how data is tracked and processed by brands and Big Tech.