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questionZERO: Sustainability Is An Affiliate Opportunity
At PI LIVE, we spoke with questionZERO’s CEO Tanya Larsen and Commercial Lead Philip Herrey to talk about affiliate as a lever for sustainability and learn more about the tools making it happen.
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How Does Affiliate Grab a Bigger Slice of the Pie?
At PI LIVE, we spoke with CREANDS Co-Founder Jacob Huang and Gen3 Marketing’s Executive Vice President, Paresh Vadavia, about taking affiliate to the next level, industry collaboration, and the value of in-person connection.
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Newsdesk
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Reddit Just Announced a Big Shift. Here’s What You Need to Know
From user growth to declining search referral traffic, Reddit’s been on a rollercoaster — now, big changes are coming.
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Affiliate as a Tool for Impact: The Story Behind Building Cashblack
We caught up with Matthew Addai, Co-Founder of Cashblack and Afrofiliate, to discuss the mission behind the tech companies, Addai’s Dream It, Build It PI LIVE panel, and his entrepreneurial perspective on AI.
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Lodestar Marketing Talks GPMA Gold Wins in the APAC region
We spoke with Managing Partners Anthony Quinn and Jesper Kauth to learn what the agency’s wins mean for them and the importance of showcasing APAC success stories.
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Newsdesk
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Data Matters: CRDB Bank’s Joyce Nsekela Talks Award Wins, Community, and Campaign Insights
We caught up with CRDB Bank’s Joyce Nsekela to discuss community, financial inclusion and the recipe for a winning entry.
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Newsdesk
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How the UK Budget Review Will Impact Creators: 5 Things to Know
Here is what the UK Budget review means for creators in the coming tax year.
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Sofia Aira
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SoFire’s Hot Campaigns: How Gymshark and @6ekahhh Run a Lasting Partnership Based on Pilates and Memes
Gymshark worked with @6ekahhh for a simple but effective gym campaign.
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Sofia Aira
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Affiliate Marketing
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Meta's Muse is coming to the UK, and affiliate pixels stay blind
Shopify’s own guidance says third-party attribution tags do not fire when a sale completes on Meta, though discount codes still work.
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Newsdesk
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Creator Economy
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One shoot, 50 ads: Ogilvy's AI platform raises questions over talent fees
The CAA partnership gives stars and creators sign-off on every asset, but neither company has said how talent is paid for the extra work their likeness does.
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Newsdesk
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CreatorFest Europe
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Industry Voice
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Maintaining Our Industry Talent in an AI World
There is no escaping the reality that AI is not only reshaping how the affiliate channel might look down the line, but also how we work day-to-day. As
By
Rachel Said
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Performance Marketing
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Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution
We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity.
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AI & Partnerships
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Meta's Muse is coming to the UK, and affiliate pixels stay blind
Shopify’s own guidance says third-party attribution tags do not fire when a sale completes on Meta, though discount codes still work.
By
Newsdesk
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From our partners
CJ’s Dan Staples on Elevating Affiliate’s Value
At PI LIVE, we caught up with CJ’s Dan Staples to delve into the ins and outs of incrementality, emerging tracking challenges, and the future of AI visibility.
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Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution
We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity.
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Rethinking Q1: 5 Key Learnings from Reward Gateway | Edenred’s Wellbeing Outlook 2027
Is Q1 really the quiet, cautious quarter most brands plan around? Molly Pemberton, UK Merchant Director at Reward Gateway | Edenred, shares lessons from the company’s new Wellbeing Outlook 2027 report.
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“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes
At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.
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Newsdesk
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