Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.
The deal will unlock new market growth across Central and Eastern Europe.
Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.
Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.
Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.
Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.
Locker’s Founder & CEO discusses how to build community and use data creatively.
The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.
A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.
Nicolas Bon, founder of Clark Influence, shared his experience growing an influencer marketing company in an ever-changing climate.
Secure your ticket at the best possible price, before prices increase on June 14th.
Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.
An affiliate that blocks ads might sound contradictory. We learned more about Pie’s unique model and how it works alongside other publishers and unlocks new value for brands.
Lee discusses the motivations behind making a strong decision to move towards “long-term value.”
Everflow and Vibrant Performance’s partnership with Unlock drove a staggering 740% YoY increase in qualified leads.
TikTok, Acceleration Partners, and impact.com scored perfect marks for their global collaboration that propelled TikTok for Business’ affiliate program.
Inflektion is leading the industry with its AI-powered solution that personalises landing pages for influencer campaigns. By tailoring pages to specific audiences, Inflektion has significantly boosted conversion rates, transforming the economics of partnership marketing.
Sommer Urias is widely respected for her 18 years of unparalleled impact at CJ.
Aesop and Partnerize leveraged a fantastic data-driven strategy during Aesop’s Annual Shopping Event.
tvScientific’s team excels by combining CTV and affiliate expertise with pioneering technology, driving innovation and client success. Their commitment to education, collaboration, and continuous evolution sets them apart in the industry.