Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Some of the biggest names in the industry are battling it out to build the tool that best serves the industry.
Platforms such as Roblox have quickly become a dominant social space for Gen Z and Gen Alpha, with users spending more time here daily than on any other social platform
LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?
Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.
This new Instagram update could fundamentally change how branded content is shown on the platform.
Desigual partnered with 22-year-old model and influencer Vivian Wilson to deliver a campaign far beyond most brands' safety guidelines.
Could Australia's proposed law bring back the importance of the follower count?
However, there’s still confidence in AI for order tracking and shipping updates, according to new research.
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?
LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?
Rachel Said breaks down how to get the most out of Q4.
For the first time, Awin, CJ, Partnerize, and impact.com are coming together to map out the next chapter.
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
