The Home of Affiliate, Performance & Creator Economy News
SoFire’s Hot Campaigns: MAC’s Valentine’s Creator Collab Stole the Beauty Industry’s Hearts
MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics.
“We Want to be Marketplace Agnostic” Ian Brodie on Levanta’s Paid Placements Launch
Levanta CEO and Co-Founder Ian Brodie talks industry recalibration, consumer behaviour, and the drive behind the company’s Paid Placements launch.
What I Wish I Knew Before Scaling an Affiliate & Influencer Programme
Lessons from an award-winning programme to keep you at the top of your game.
‘Pragmatists’ Identified as Key Growth Driver for Beauty Brands
New research explores why ‘Pragmatists’ could be brands' most valuable untapped audience.
Agentic AI Hits Google Shopping, What It Means for Affiliate Marketers
Google launches agentic AI shopping with Etsy and Wayfair. How will this impact affiliate marketing moving forward?
Front Row Acquires Socium Media in Bid to Break Down Industry Silos
The deal serves as a microcosm of a broader industry shift towards full-funnel integrated systems.
TikTok Joins EASA to Help Advance Responsible Advertising in Europe
TikTok has joined the European Advertising Standards Alliance as a digital member, strengthening its commitment to responsible advertising.
ASA Bans Public Social Posts Promoting Weight-Loss Jabs in Landmark Ruling
The Advertising Standards Authority has issued a clear warning against promoting prescription weight-loss injections.
Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement.
PI LIVE Europe Centres Connection with Festival of Partnerships Launch
This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.
“We Were Welcomed With Open Arms” Tradedoubler CEO Talks US Expansion, LLM Solutions, and Affiliate Fraud
Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
SoFire’s Hot Campaigns: MAC’s Valentine’s Creator Collab Stole the Beauty Industry’s Hearts
MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics.
“We Want to be Marketplace Agnostic” Ian Brodie on Levanta’s Paid Placements Launch
Levanta CEO and Co-Founder Ian Brodie talks industry recalibration, consumer behaviour, and the drive behind the company’s Paid Placements launch.
What I Wish I Knew Before Scaling an Affiliate & Influencer Programme
Lessons from an award-winning programme to keep you at the top of your game.
‘Pragmatists’ Identified as Key Growth Driver for Beauty Brands
New research explores why ‘Pragmatists’ could be brands' most valuable untapped audience.
