TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
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Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
“We Risk Turning Our Power Into A Liability” Rupa Shah Discusses Meta Teen Beauty Ads Claims
Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.
2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal
The deal will unlock new market growth across Central and Eastern Europe.
‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact
Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.
Market Movers: Tradedoubler Launches US Headquarters
Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.
Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies
Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.
From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty
Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.
“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing
Locker’s Founder & CEO discusses how to build community and use data creatively.
Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors
The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.
How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover
A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.
“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns
Nicolas Bon, founder of Clark Influence, shared his experience growing an influencer marketing company in an ever-changing climate.
PI LIVE Europe 2025 Passes Are Now Live
Secure your ticket at the best possible price, before prices increase on June 14th.
How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle
Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
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TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
Together - We Solved That!
Everflow and Vibrant Performance’s partnership with Unlock drove a staggering 740% YoY increase in qualified leads.
Partnership of the Year
TikTok, Acceleration Partners, and impact.com scored perfect marks for their global collaboration that propelled TikTok for Business’ affiliate program.
Most Innovative Technology
Inflektion is leading the industry with its AI-powered solution that personalises landing pages for influencer campaigns. By tailoring pages to specific audiences, Inflektion has significantly boosted conversion rates, transforming the economics of partnership marketing.
Industry Legend
Sommer Urias is widely respected for her 18 years of unparalleled impact at CJ.
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