Technology Took Centre Stage at PI LIVE USA, Day Two
What went down on our final day in the Magic City.
What went down on our final day in the Magic City.
Submit your entries now before it’s too late and shine bright at the Global Influencer Marketing Awards 2024 this July!
From YMU's latest signings to YouTube's Shorts ads, Snapchat's transparency boost, and Amazon's Live shopping channel, it's been a week of digital innovation.
Explore TikTok's latest updates, including enhanced ad controls, insights into multilingual marketing, and ongoing regulatory discussions in the US.
Highlights from a fantastic day of conferencing in sunny Miami.
Highlights from last night's glorious USPA ceremony.
Billion Dollar Boy's groundbreaking research reveals the transformative impact of generative AI on the Creator Economy, with marketers increasingly investing in innovative content creation.
Learn more about your peers' salaries across affiliate, creator, influencer, and performance marketing, and gain an overview of the wider partnership economy in 2024.
E-commerce brands are reshaping their strategies to thrive in the digital age, leveraging integrated performance marketing tactics for sustained growth.
All the news you missed from the past week in affiliate marketing.
YouTube's new shopping features hope to revolutionise content creators' earning potential and shopping experience.
Cut through the noise and attract new partners by following these simple steps.
Make the most of your trip with this checklist.
TikTok's latest venture, the Coin App, aims to reignite growth amidst stagnant user numbers, offering a glimpse into the platform's evolving strategy to incentivise engagement.
Meet the insightful industry heads joining the podcasters at our Miami show.
CJ Website | LinkedIn 0:00 /0:08 1× Woot! & CJ Score an Incremental $1M with an Insights-Based Expansion Effort In an ever-changing consumer landscape, Woot! and CJ collaborated to navigate shifting demand dynamics effectively. With the onset of the pandemic altering shopping behaviors, their partnership sought to harness data-driven...
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Rakuten Advertising: Multichannel synergies power +135% in sales for OUAI Haircare OUAI Haircare's collaboration with Rakuten Advertising yielded remarkable results, showcasing the power of multichannel synergy. With a mission to redefine hair care as a lifestyle, OUAI sought to...
Shoplooks Website | LinkedIn Shoplooks x Uniqlo: Creator Collaboration Puts Spotlight on Smart and Stylish Fashion In 2023, Shoplooks and Uniqlo embarked on a strategic partnership, melding influencer marketing prowess with Uniqlo's ethos of diversity and style evolution. Lasting from January to September, their campaign aimed to amplify brand...
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× JD Sports & Rakuten Advertising | Leveraging Sneakerhead Community to Boost Authenticity For over five years, JD Sports and Rakuten Advertising have prioritised affiliate marketing to foster brand awareness and equity. This year, their focus was on engaging sneakerheads authentically, catering to...
Zenni Optical Website | LinkedIn The Power of Clearer Vision: Redefining the Strategy for Zenni’s Affiliate Channel Zenni Optical's strategic overhaul of its affiliate programme yielded remarkable results. Facing revenue declines for the first time in two decades, Zenni's leadership took decisive action, bringing the affiliate...
Tombras Website | LinkedIn 0:00 /0:06 1× Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure! RealTruck and Tombras’ groundbreaking campaign revolutionised its affiliate approach amid daunting industry headwinds. Facing challenges like fuel price spikes and semiconductor shortages, they devised a resilient strategy that paid dividends. Tombras,...