Partnerize Updates Shopify App to Address Affiliate Tracking Issues
The update aims to fix attribution problems caused by Checkout Extensibility in time for holiday season.
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News Outlet Giant Freakin’ Robot Shuts Down Amidst Google Troubles
The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue.
“We Received Threatening E-mails” Fighting Affiliate Fraud at PI LIVE
Voicebox replay: We discussed the troubling rise of fraud in the industry, the techniques to be wary of, what the industry needs to do to push back against this, and more.
Is Amazon Leading the Next Wave of Creator Economy Innovation?
Amazon's partnership with Spotter signals the direction the creator economy is headed in.
“This is an industry first” - Bazaarvoice on their latest product Bazaarvoice Vibe
At CreatorFest, Hello Partner spoke with sponsors BazaarVoice, about their latest product BazaarVoice Vibe.
"It's been a really successful year" – Blue Light Card Reflects on PI LIVE, Global Expansion, and a Data-Driven Future
We caught up with the team at PI LIVE Europe to learn more about how the past 12 months went for the publisher.
The Video Quality Trap: Why Smaller Creators Struggle on Instagram
Meta revealed their video quality strategy favours popular creators, leaving smaller creators stuck with lower quality videos - and a tougher path to growth.
“We’re relentlessly dedicated to our vision that scale and automation will drive our category forward.” Sean Sewell, Co-Founder of Partnerize, Talks 2025 Plans & More
A focus on robust tracking, GA4 reporting, and fighting affiliate fraud are all on the agenda for the platform.
New Open Banking Ruling Signals Sea Change for US Affiliates
A new ruling by the CFPB expands the potential of the channel for affiliates, mirroring the opportunities available in the UK & Europe.
PI LIVE Europe 2024: Day 2 Recap – Insightful Sessions and Industry-Shaping Announcements
Catch up on the revelatory second day of PI LIVE Europe.
"We can't allow this situation to continue—it's damaging the industry long term." Adam Ross, CEO of Awin, Announces Bold Tracking Initiative
At PI LIVE Europe, Awin announced a new initiative to prevent free sales and lost revenue for publishers.
PI LIVE Europe 2024 Day One: Empowering Leaders and Embracing Innovation
Catch up on the highlights from Day One of PI LIVE Europe 2024!
TikTok's Next Chapter: Helping Creators Build Brands and Sell Products
Reports suggest TikTok is connecting creators with manufactures to sell their own products on TikTok Shop.
Risk-Takers and Innovators Triumph: The Winners of the Global Performance Marketing Awards 2024
Discover who took home the trophies at last night's ceremony.
Rakuten Advertising Talks AI, Q4 Assistance, and ICO Guidance
Nick Fletcher, SVP EMEA, alos discusses the network's Affiliate Intelligence initiative and PI LIVE sponsorship.
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Performance Marketing
- News Outlet Giant Freakin’ Robot Shuts Down Amidst Google Troubles
- “We’re relentlessly dedicated to our vision that scale and automation will drive our category forward.” Sean Sewell, Co-Founder of Partnerize, Talks 2025 Plans & More
- PI LIVE Europe 2024: Day 2 Recap – Insightful Sessions and Industry-Shaping Announcements
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Best Use of Influencer Marketing - PHD UK
PHD UK won Best Use of Influencer Marketing at the Global Performance Marketing Awards 2024
Best Use of Data and Insights - Brainlabs
Brainlabs won Best Use of Data and Insights at the Global Performance Marketing Awards 2024.
Best Use of Content Commerce - TradeTracker.com
TradeTracker.com won Best Use of Content Commerce at the Global Performance Marketing Awards 2024
Best Use of Cashback, CLO, or Incentive - impact.com
impact.com won Best Use of Cashback, CLO or Incentive at the Global Performance Marketing Awards 2024.
Partnerize Updates Shopify App to Address Affiliate Tracking Issues
The update aims to fix attribution problems caused by Checkout Extensibility in time for holiday season.
News Outlet Giant Freakin’ Robot Shuts Down Amidst Google Troubles
The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue.
