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The Video Quality Trap: Why Smaller Creators Struggle on Instagram

Meta revealed their video quality strategy favours popular creators, leaving smaller creators stuck with lower quality videos - and a tougher path to growth.

Affiliate Partnerships Performance Marketing

“We’re relentlessly dedicated to our vision that scale and automation will drive our category forward.” Sean Sewell, Co-Founder of Partnerize, Talks 2025 Plans & More

A focus on robust tracking, GA4 reporting, and fighting affiliate fraud are all on the agenda for the platform.

Affiliate Partnerships Newsdesk

New Open Banking Ruling Signals Sea Change for US Affiliates

A new ruling by the CFPB expands the potential of the channel for affiliates, mirroring the opportunities available in the UK & Europe.

Affiliate Partnerships Performance Marketing Newsdesk

PI LIVE Europe 2024: Day 2 Recap – Insightful Sessions and Industry-Shaping Announcements

Catch up on the revelatory second day of PI LIVE Europe.

Affiliate Partnerships Newsdesk

"We can't allow this situation to continue—it's damaging the industry long term." Adam Ross, CEO of Awin, Announces Bold Tracking Initiative

At PI LIVE Europe, Awin announced a new initiative to prevent free sales and lost revenue for publishers.

Affiliate Partnerships Performance Marketing

PI LIVE Europe 2024 Day One: Empowering Leaders and Embracing Innovation

Catch up on the highlights from Day One of PI LIVE Europe 2024!

Creator Economy Influencer Marketing

TikTok's Next Chapter: Helping Creators Build Brands and Sell Products

Reports suggest TikTok is connecting creators with manufactures to sell their own products on TikTok Shop.

Affiliate Partnerships Performance Marketing Newsdesk

Risk-Takers and Innovators Triumph: The Winners of the Global Performance Marketing Awards 2024

Discover who took home the trophies at last night's ceremony.

Affiliate Partnerships

Rakuten Advertising Talks AI, Q4 Assistance, and ICO Guidance

Nick Fletcher, SVP EMEA, alos discusses the network's Affiliate Intelligence initiative and PI LIVE sponsorship.

Creator Economy Influencer Marketing Newsdesk

Leaked TikTok Docs Reveal Dark Side of Engagement: Addiction, Algorithm Bias, and Exploitation

Newly revealed TikTok documents highlight serious concerns about user safety, particularly for minors, amid ongoing legal battles.

Affiliate Partnerships Performance Marketing

Network Digital Marketing Talks Retail Media, Affiliate for Good, and PI LIVE Europe

We caught up with Head of Business Development, Richard Draper, to learn more about how affiliate marketing can be a force for good in the world.

Creator Economy Influencer Marketing

CreatorFest Preview: Conversations at The Voicebox You Can't Miss

Get ready for CreatorFest! Join us at The Voicebox for engaging discussions on inclusion, mental health, and authentic audience connections.

Creator Economy Sponsored

The algorithm is changing – or are we?

Buttermilk's Amber Ledrin shares her thoughts on how algorithms have shaped the digital media landscape and how this has made creators evolve too.

Creator Economy Influencer Marketing Partner+

“Belief in Possibility”: Danny Lowney and Victoria Bachan on Sixteenth’s New Vision After Whalar Merger

Sixteenth’s Danny Lowney and new president Victoria Bachan discuss their merger with Whalar and their bold vision for the future of the creator economy.

Affiliate Partnerships

“Affiliate’s In Safe Hands” CJ’s Linda O’Connell Talks PI LIVE, Clean Data, and Digital Disruptors

CJ is returning as a headline sponsor to PI LIVE Europe this year. We caught up with Linda O'Connell to learn more about why and what we can expect from the network at the show.

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