The path to purchase used to be a funnel. Now it's an ecosystem, split across creators, communities, AI assistants, and search, with no single gateway left to own. Here's why that shift changes everything for partnerships, and why it's our theme for PI LIVE Europe 2026.
Plus, the path to purchase is no longer a funnel. It's an ecosystem.
Most marketers still get CSS wrong. That’s your edge. In this session, Jordan Riggon, Head of Affiliates at adstrong and leading figure in CSS, shares insights behind billions in
At this year’s CreatorFest, we sat down with Hannah Saycell, the CEO and founder of Social Folk.
If optimised effectively, creators can extend the shelf life of their content.
Speaking live at CreatorFest 2026, George Sullivan, Founder of The Sole Supplier, breaks down senior marketing blunders.
We caught up with Jake Crabb and Jamie Hambleton from Disrupt Marketing at Cannes Lions 2026.
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
The path to purchase used to be a funnel. Now it's an ecosystem, split across creators, communities, AI assistants, and search, with no single gateway left to own. Here's why that shift changes everything for partnerships, and why it's our theme for PI LIVE Europe 2026.
I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.
I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.
Rachel Said delves into MMM, incrementality, and preparing for the path ahead.
Partnerize’s CRO Sean Sewell says the industry is moving from visibility to economic infrastructure.
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
