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Creator Economy Influencer Marketing

The Independent Doubles Down on Creators by Launching Independent Studio Verticals

The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production.

Creator Economy Influencer Insider

Creator Compass: Spain

Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain.

Influencer Marketing Newsdesk

JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner

JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.

Affiliate Partnerships

“We’ll Be Relentless”: Adam Ross, CEO of Awin, Provides Update on CPI As Deadline Looms

Awin CEO discusses the challenges, successes, and progress with the CPI so far, as well as reactions from other networks.

Creator Economy Influencer Marketing Newsdesk

TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal

TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy.

Honey Co-Founder Responds to Backlash in Reddit AMA

Now working on his new venture Pie, the co-founder defended his former company in a long post.

Influencer Marketing Creator Economy

Influencer Marketers: Don’t Underestimate the Power of TikTok Shop

TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store.

Affiliate Partnerships

“Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI

Insights from Rakuten Advertising's Dealmaker.

Affiliate Partnerships

“I’ve Never Seen a Year of So Much Change” Nick Fletcher Talks Google, Attribution, and afsrc=1

The industry is moving into new waters, bringing challenges and opportunities.

Affiliate Partnerships Influencer Marketing Newsdesk

Agency Wins: MG OMD Secures Increased Investment from Two Major Brands

Other wins include: Influencer agency Relatable launching Libero across the Nordic region; AMP securing new fintech client; and WiredCo. to drive global growth for an Australian brand.

Influencer Marketing

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.