February has brought in new faces across affiliate and performance, with company change-ups and leadership reshuffles.
Let’s break it down.
Our walkthrough of the latest promotions, job picks and industry moves in February.
February has brought in new faces across affiliate and performance, with company change-ups and leadership reshuffles.
Let’s break it down.
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.