February has brought in new faces across affiliate and performance, with company change-ups and leadership reshuffles.
Let’s break it down.
Monthly Top Line - February 2026
Our walkthrough of the latest promotions, job picks and industry moves in February.
From our partners
Content Is Having Its Moment in Affiliate Again. Let’s Talk About Why
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
By
Chloe Hall
/
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
By
Newsdesk
/
Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
By
Ben Smye
/
How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
By
Newsdesk
/