James Eid

James Eid, CEO of Sway Me Good. Entrepreneur and brand marketer with experience spanning consumer brands, technology and influencer marketing.

Influencer Marketing Has an Infrastructure Problem

Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.

By James Eid

/ 9 Oct 2026

Influencer Marketing Has an Infrastructure Problem