Hello Partner is the media platform for the partnership economy, covering the people, brands and ideas shaping affiliate marketing, performance marketing and the creator economy. Founded by Matthew Wood, who has spent over 25 years building businesses and events across this space, Hello Partner exists to help the industry make sense of where it's headed next.
We cover the stories that matter, from the platform shifts and regulatory changes reshaping affiliate and performance marketing, to the rise of creator led commerce and the growing convergence between creators, partnerships and retail media.
Through Off The Beat, Industry Voice, Brand Perspective and our news coverage, we bring you reporting, analysis and opinion from people who actually work in this industry, not just write about it.
More than a website
Hello Partner is also home to some of the industry's biggest events and awards, including the Festival of Partnerships (formerly PI LIVE Europe), PI LIVE USA, CreatorFest, the Performance Marketing Awards, the Global Influencer Marketing Awards and the Global Performance Marketing Awards. Whether online or in person, our goal is the same, bringing the partnership economy together in one place.
Stay in the loop
Subscribe to get our newsletters straight to your inbox, so you never miss the stories, events or opportunities shaping the industry.
Who are we?
Hello Partner was built by people who helped shape the affiliate marketing industry itself. That commercial, affiliate-led mindset still defines how we think today - creating experiences and events that are industry-focused, commercially valuable and designed around real business outcomes.