OpenAI's new Business Hub gives brands visibility into ChatGPT mentions and website clicks, but stops short of tracking whether those visits lead to sales.
Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance and capitalise on growth opportunities.
You’ve seen the traffic drop, lost the journey visibility, and you’re wondering where AI citation leaves you. We’re bringing together the people who are probing for answers and building out the solutions.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
