According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.
We spoke with Anthony Clements, UK Country Manager at impact.com, at IPX to hear how the industry is changing, the future of brands and the impact of LLMs on the ecosystem.
Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe:
According to Jason Bevan, Former Head of Creative Development and VP Marketing EMEA at Warner Bros Studios, storytelling can add colour and life to partnership building.
I recently spoke with Microsoft’s Dr Paul Farrow and Bertelsmann VP, Achim Schlosser on the sidelines of an AI event in London, to hear their takes on Google AI Overview opt-out, publisher monetisation and the future of affiliate.
