Affiliate Marketing - Hello Partner

How to Grow a Mature Affiliate Programme: Four Priorities for Brands

I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,

By Sallie Stokes

/ 14 Oct 2026

How to Grow a Mature Affiliate Programme: Four Priorities for Brands

Winning in the Answer Era

AI is not killing advertising. It is changing its job. Advertising will still create demand, introduce brands, and move markets. Paid search, social, display, and retail media will remain essential

By David A. Yovanno

/ 13 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.

By Newsdesk

/ 9 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners.

By Newsdesk

/ 7 Oct 2026

Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

Market Movers: September 2026

We give you the rundown of the latest job switch-ups, M&As, and promotions.

By Newsdesk

/ 29 Sep 2026

How Can Brands and Publishers Work Better Together?

Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.

By Newsdesk

/ 25 Sep 2026

How Can Brands and Publishers Work Better Together?

Ahead of the Holiday Season, Shoppers Show AI Caution

However, there’s still confidence in AI for order tracking and shipping updates, according to new research.

By Newsdesk

/ 16 Sep 2026

Ahead of the Holiday Season, Shoppers Show AI Caution

Your Affiliate Programme Is Already Your AI Visibility Strategy.

Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You

By Tom Bourne

/ 16 Sep 2026

Your Affiliate Programme Is Already Your AI Visibility Strategy.

Redditors, Trust and Brand Strategy: Can They Meet in the Middle?

Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.

By Newsdesk

/ 14 Sep 2026

What Does It Take to 10x the Industry? Four Industry Heavyweights Are About to Map It Out

For the first time, Awin, CJ, Partnerize, and impact.com are coming together to map out the next chapter.

By Newsdesk

/ 9 Sep 2026

What Does It Take to 10x the Industry? Four Industry Heavyweights Are About to Map It Out

CSS Coalition Pens Open Letter to European Commission on Proposed Paid Search Changes

The group warns against "sleepwalking" into a winner-takes-all environment.

By Newsdesk

/ 8 Sep 2026

CSS Coalition Pens Open Letter to European Commission on Proposed Paid Search Changes

Are Publishers Actually Opting Out of Google's AI Search? The EU is Looking to Find Out

The roll-out of the opt-out was completed on August 31st, but the European Commission wants to know whether publishers will actually use it.

By Newsdesk

/ 8 Sep 2026