I recently spoke with Microsoft’s Dr Paul Farrow and Bertelsmann VP, Achim Schlosser on the sidelines of an AI event in London, to hear their takes on Google AI Overview opt-out, publisher monetisation and the future of affiliate.
The company shared that the new brand unites its specialist businesses across affiliate, influencer, app, retail media and AI-driven search visibility.
Amid AI disruption, how does the industry recalibrate and capitalise on the opportunity in this new landscape? Sol Wilkinson spoke to OpenAttribution’s Alex Springer to find out.
From litigation and bot-blocking to content marketplaces, there’s no silver bullet solution — but for the first time in a long time, the industry is coming together for answers.
