Affiliate Marketing - Hello Partner (Page 2)

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.

By Newsdesk

/ 21 Jul 2026

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

Accusations of Cookie Stuffing Levelled at Phoebe Gates’ Phia

impact.com has reportedly suspended the company from its network.

By Madaline Dunn

/ 13 Jul 2026

Accusations of Cookie Stuffing Levelled at Phoebe Gates’ Phia

The Industry Needs a Complete Organisational Rethink: Aneira Henery on Content, Investment and the Future of Affiliate

According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.

By Madaline Dunn

/ 8 Jul 2026

The Industry Needs a Complete Organisational Rethink: Aneira Henery on Content, Investment and the Future of Affiliate

From the Search to Answer Era: Anthony Clements on the Industry’s Next Chapter

We spoke with Anthony Clements, UK Country Manager at impact.com, at IPX to hear how the industry is changing, the future of brands and the impact of LLMs on the ecosystem.

By Newsdesk

/ 7 Jul 2026

From the Search to Answer Era: Anthony Clements on the Industry’s Next Chapter

“Payments Are Sexy Again”: Courtney Sauceda on LLM Ethics, Industry Innovation and Paytech

impact.com’s Courtney Sauceda says the industry needs to come together to address the challenges of AI.

By Madaline Dunn

/ 7 Jul 2026

“Payments Are Sexy Again”: Courtney Sauceda on LLM Ethics, Industry Innovation and Paytech

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe:

By Sofia Aira

/ 7 Jul 2026

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

In An AI World, Be a Real Human Being, Says Former Warner Bros. Exec

According to Jason Bevan, Former Head of Creative Development and VP Marketing EMEA at Warner Bros Studios, storytelling can add colour and life to partnership building.

By Madaline Dunn

/ 6 Jul 2026

In An AI World, Be a Real Human Being, Says Former Warner Bros. Exec

“The Funnel is Collapsing”: impact.com’s San Sareen Talks Convergence and Creators

And in this new era, brands need to own first-party relationships with partner types across diverse audience demographics, says San Sareen.

By Madaline Dunn

/ 6 Jul 2026

“The Funnel is Collapsing”: impact.com’s San Sareen Talks Convergence and Creators

Shifting to a Holistic Growth Ecosystem: How Affiliate Moves on From Last Click

How does affiliate contend with the new AI reality? Experts say there needs to be a mindset shift.

By Madaline Dunn

/ 3 Jul 2026

Shifting to a Holistic Growth Ecosystem: How Affiliate Moves on From Last Click

“Affiliate Will Continue to be Important Within This New Paradigm”: Partnership Day Delves into New Affiliate Reality

Here’s our breakdown of the key takeaways from the day.

By Madaline Dunn

/ 2 Jul 2026

“Affiliate Will Continue to be Important Within This New Paradigm”: Partnership Day Delves into New Affiliate Reality

What We Learned at IPX

The industry is at an inflexion point, and the path ahead won’t be straightforward.

By Madaline Dunn

/ 1 Jul 2026

Market Movers: June 2026

By Newsdesk

/ 30 Jun 2026