The next phase of affiliate growth requires collaboration; this was one of the key themes shining through PI LIVE this year — and one discussed at length at the Leaders Panel. It’s a take that resonated deeply with Gen3 Marketing’s Paresh Vadavia.
A bigger slice of the pie
“One of the things that I really feel strongly about is, we're still a small piece of the whole pie,” said Vadavia, who emphasised the importance of getting in front of the decision-makers, e-commerce directors and CEOs controlling brand budgets. “We all need to work together,” he added.
