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The Santi Pierini Interview

CJ's CEO talks music, AI, and connected commerce.

The Santi Pierini Interview

Back in September, I flew out to Santa Barbara, California, for CJU 26.

Held at the Hilton Beachfront Resort, the event brings together hundreds of CJ clients for a few days of learning and networking. It's not a bad spot to spend a week.

The conference itself was packed with insights into CJ's vision for the next few years – and we'll be sharing those soon.

But first up, we have a special interview with the network's CEO, Santi Pierini.

Pierini is many things: a lifelong musician, an early adopter of AI, and a leader in software and performance marketing.

In this interview, we unpack all of it: his approach to leadership, the link between music and business, his thoughts on AI today, and where he's taking CJ next.

We also break out the guitars and run through some jams... because why not?

Sol Wilkinson

Sol Wilkinson

Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.

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