At OpenAttribution’s recent event on AI and content, Hello Partner’s Sol Wilkinson caught up with the organisation’s Director, Alex Springer, to talk affiliate marketing, cross-industry collaboration and rethinking monetisation models in the AI era.
Is the AI Era a Chance for Affiliate to Reframe its Selling Point?
Amid AI disruption, how does the industry recalibrate and capitalise on the opportunity in this new landscape? Sol Wilkinson spoke to OpenAttribution’s Alex Springer to find out.
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Your Affiliate Programme Is Already Your AI Visibility Strategy.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You