At OpenAttribution’s recent event on AI and content, Hello Partner’s Sol Wilkinson caught up with the organisation’s Director, Alex Springer, to talk affiliate marketing, cross-industry collaboration and rethinking monetisation models in the AI era.
Is the AI Era a Chance for Affiliate to Reframe its Selling Point?
Amid AI disruption, how does the industry recalibrate and capitalise on the opportunity in this new landscape? Sol Wilkinson spoke to OpenAttribution’s Alex Springer to find out.
From our partners
CJ’s Dan Staples on Elevating Affiliate’s Value
At PI LIVE, we caught up with CJ’s Dan Staples to delve into the ins and outs of incrementality, emerging tracking challenges, and the future of AI visibility.
Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution
We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity.
Rethinking Q1: 5 Key Learnings from Reward Gateway | Edenred’s Wellbeing Outlook 2027
Is Q1 really the quiet, cautious quarter most brands plan around? Molly Pemberton, UK Merchant Director at Reward Gateway | Edenred, shares lessons from the company’s new Wellbeing Outlook 2027 report.
“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes
At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.