Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?
Reddit might just be the next big thing in affiliate marketing. But how does a publisher or brand even get started here? We spoke with experts to find out.
When it comes to influencer marketing, converting consumers at checkout point doesn’t always have to be your ultimate measure of campaign success. There may be times that you will instead want to consider the ‘soft approach’.
When you allow millions of people into your daily life, there can be a severe lack of privacy, even when you’re controlling the content. Thankfully, there are ways you can protect your mental health while connecting to your audience.
Marketing to consumers during a time of impending recession can be difficult – somewhat sensitive. People are encouraged to cut costs wherever possible, so purchasing products and services that are not necessities is moving further down our list of priorities.
Understanding how much to charge as an influencer can be a daunting task. Rates can vary per campaign pending various factors, including, but not limited to deliverables, usages, exclusivity and
When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. They might think, for example, about dividing their campaign efforts across print, digital,
