Guides

• Influencer Marketing

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How to Increase ROI of Your Influencer Marketing Campaign

Return on investment (ROI) is one of the key metrics that help evaluate the performance of your advertising campaigns. The higher it is, the more successful you are and the

By Guest Writer

/ 16 May 2022

• Influencer Marketing

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How to Successfully Work With Gaming Influencers to Drive Results

Most of us have now seen a clip or video on Twitch or YouTube with gaming influencers – whether it’s how to hone your skills in Minecraft or figuring out

By Guest Writer

/ 23 Feb 2022

• Influencer Marketing

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How to Ensure Accountability as Influencer Marketing Matures

More than two-thirds of marketing professionals were concerned about influencer fraud in 2021, highlighting the need for robust verification standards. For marketers, being able to build effective strategies, implement

By Guest Writer

/ 17 Feb 2022

• Influencer Marketing

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How to Use Influencer Marketing for Musical Success TikTok

Over the past year, in particular, TikTok has completely transformed the music industry with 80% of users on the platform saying that they discover new music through the app, which

By Neve Fear-Smith

/ 6 Dec 2021

• Influencer Marketing

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How Brands Can Optimise Their Christmas Campaigns to Stand Out in a Crowded Market

But there is an issue John Lewis is having to grapple with. Since the phenomenal success of The Long Wait, every other retailer has aggressively ripped off the John Lewis

By Guest Writer

/ 23 Nov 2021

• Influencer Marketing

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How to Approach Cause Led Content: Supporting Causes All Year Round

Taking accountability can often seem overwhelming, but on the contrary for me as a marketer, this feels extremely exciting as the creativity centers itself around more ways to create good

By Guest Writer

/ 4 Nov 2021

• Influencer Marketing

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How Marketers Can Best Utilise Influencers to Reach the Gen Z Audience

A recent report around the elusive Gen Z titled ‘Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising’ somewhat surprisingly found a major conflicting view on influencers. The conflicting response underlines the challenges advertisers have with influencers.

By Neve Fear-Smith

/ 3 Nov 2021

• Influencer Marketing

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How to Solve the Problem of Tokenistic Marketing

How can brands and influencers get it right? And how can brand marketers see beyond their own unconscious biases to connect with creators already championing their own communities? Using cause

By Guest Writer

/ 10 Aug 2021

• Influencer Marketing

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How to Optimise Influencer Marketing Budgets for Stronger ROI – IMS Global 2021 Masterclass Learnings

In case you were unable to make the session, or you’re not a brand but you’re curious to learn more about managing and optimising an influencer marketing budget,

By Neve Fear-Smith

/ 26 Apr 2021

• Influencer Marketing

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How Influencers are Emerging as Tomorrow’s Brand Owners – The Rise of Multi-hyphenates

Today we delve into how influencers are moving beyond posting, utilising lifestyles to create new brands and businesses, and mobilising followers to join them on their new, future-proofed ventures.

By Guest Writer

/ 15 Apr 2021

• Influencer Marketing

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How are Social Platforms Evolving to Monetise Creator Content?

We are all aware of the initial features and opportunities that allowed online content creators to earn money from their social posts, such as YouTube ad sense and promotional brand

By Neve Fear-Smith

/ 9 Apr 2021

• Influencer Marketing

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How to Innovate Your Seasonal Marketing Campaigns

Aligning marketing with seasonal events – like Easter, Christmas, or Mother’s Day – helps to boost your visibility during lucrative shopping events, deliver highly-relevant content to your customers and align

By Guest Writer

/ 25 Feb 2021