Let me start by stating the obvious. AI visibility is a real thing. The question is what it is worth, and to whom.
Three facts are worth agreeing on before
My first job title, Marketing Coordinator at a young Zappos.com, oversaw a ridiculous number of proposals and initiatives, from affiliate marketing to early pay-per-click to sky typing
In the Nordics, some of the biggest media houses love partner marketing. That didn't happen by chance. Over many years, networks and the media houses have built the industry together, and partner marketing has become an important revenue stream for many of them.
