Industry Voice / Who Owns Compliance? If you want a clean affiliate programme, you need to be curious and ask the right questions, says Rachel Said. By Rachel Said / 25 Jun 2026
Industry Voice / Are YouTube Creators the Next Big Partner Type in Affiliate Marketing? According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits. By Rachel Said / 19 May 2026
Industry Voice / Affiliate Needs to Write a Better First Chapter It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said. By Rachel Said / 20 Apr 2026
Industry Voice / Useless Piles of Sh*t and a Celebration of Partner Marketing It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson. By Simon Gustafson / 31 Mar 2026
Industry Voice / The Incrementality Illusion The industry does not need more incrementality claims, it needs clearer baselines, says Jack Davies. By Jack Davies / 20 Mar 2026
Industry Voice / The Affiliate ‘Unicorn’: How Storytelling Accelerated Q4 Results To unlock revenue gains, you need to master storytelling, says Rachel Said. By Rachel Said / 10 Mar 2026
Industry Voice / Retail Media Didn’t Replace Affiliate. It Gave It a Bigger Stage. The paradigm is shifting: it’s not about whether affiliate or retail media wins, but how they work together. By Jack Davies / 23 Feb 2026
