Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
The Incrementality Illusion
The industry does not need more incrementality claims, it needs clearer baselines, says Jack Davies.
The Affiliate ‘Unicorn’: How Storytelling Accelerated Q4 Results
To unlock revenue gains, you need to master storytelling, says Rachel Said.
Retail Media Didn’t Replace Affiliate. It Gave It a Bigger Stage.
The paradigm is shifting: it’s not about whether affiliate or retail media wins, but how they work together.
