The Recipe for Becoming a Transformative Media Giant
Success isn’t served on a plate. Start from the bottom and work your way up, and you could be set for global domination.
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Success isn’t served on a plate. Start from the bottom and work your way up, and you could be set for global domination.
CJ acquires influencer marketing network Perlu, in effort to optimise the potential of combining affiliate and influencer marketing.
Deeper forms of interactivity promise to make the shopping experience more immersive. But with infinite choices, marketers face even greater challenges to make real world sales.
Learn more about your peers' salaries and spending for the upcoming year.
Rakuten Advertising’s CEO, Nick Stamos, reflects on 2022 and speaks on how injecting the authenticity that influencers offer into the contextual relevance provided by traditional affiliate activity could be your powerhouse in 2023.
Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.