Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Acceleration Partners is set to bolster its influencer marketing offering by acquiring influencer agency, Influencer Response, and boutique performance marketing firm, Volt.
Karthick Kannan and Edith Batchelor sat down at PI LIVE London to discuss all things app tracking.
The partnership could have a huge impact on the affiliate channel, but there are still many questions surrounding it.
Depending on your goal, it may actually be beneficial to to partner with a brand that isn’t reaching consumers in their millions. Smaller reach sometimes means bigger engagement.
Black Friday 2022 saw a breakthrough in mobile e-commerce, and despite online transactions increasing in the US, consumers in the UK were expectably more hesitant given the macroeconomic situation.
Forbes legendary 30 Under 30 lists aim to recognise exceptional entrepreneurs across industries including, but not limited to, Hollywood entertainment, science, sport, and marketing and advertising.
