Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
The deal will unlock new market growth across Central and Eastern Europe.
Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.
Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.
Locker’s Founder & CEO discusses how to build community and use data creatively.