Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
From tech that has transformed the industry to full-funnel strategies that rewrote the rulebook, this year’s shortlist is a who’s who of trailblazers and changemakers.
Who’s been appointed, who’s been promoted, who’s acquired who, and who’s launched what — we’ve got it all here.