Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
Affiliate Partnerships448
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal
The deal will unlock new market growth across Central and Eastern Europe.
Market Movers: Tradedoubler Launches US Headquarters
Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.
Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies
Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.
“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing
Locker’s Founder & CEO discusses how to build community and use data creatively.
