We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
Last week, OpenAI announced it was backtracking on its ChatGPT instant checkout. With users uninterested, merchants absent and a number of technical and compliance issues, it was all over before it ever really began.
But as the news hit the headlines, some industry players say they saw this coming.
At PI LIVE, we caught up with CJ’s Dan Staples to delve into the ins and outs of incrementality, emerging tracking challenges, and the future of AI visibility.
We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity.
Is Q1 really the quiet, cautious quarter most brands plan around? Molly Pemberton, UK Merchant Director at Reward Gateway | Edenred, shares lessons from the company’s new Wellbeing Outlook 2027 report.
At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.
