Last week, OpenAIannounced it was backtracking on its ChatGPT instant checkout. With users uninterested, merchants absent and a number of technical and compliance issues, it was all over before it ever really began.
But as the news hit the headlines, some industry players say they saw this coming.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You