As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Julian Henrichs
Julian Henrichs is an affiliate marketing consultant with 14 years of experience focused on incrementality, publisher discovery and evaluation, affiliate strategy, attribution analysis and agentic systems.
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