Newsdesk / PubMatic Rolls Out Guardrail Architecture For Agentic Advertising According to the adtech company, the framework aims to provide buyers with control and agent auditing capabilities. By Newsdesk / 7 Aug 2026
Performance Marketing / Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices Teads is just the latest SSP to file against the tech titan in the last year. By Newsdesk / 6 Aug 2026
Affiliate Marketing / LLMs Have Changed the Game. How Will Publishers Respond? The Ball’s in Their Court From litigation and bot-blocking to content marketplaces, there’s no silver bullet solution — but for the first time in a long time, the industry is coming together for answers. By Madaline Dunn / 18 Jun 2026
Affiliate Marketing / LinkedIn Invests in B2B Creator Economy with Launch of Creator Marketplace Paired with BrandWorks, the new function enables brands to connect with creators for content and campaigns. By Madaline Dunn / 16 Jun 2026
Newsdesk / Paid-only / Rakuten’s Stand Down SDK, Attribution and Transparency Following significant controversy around the Honey scandal, the open-source initiative aims to simplify stand down compliance. By Madaline Dunn / 15 Jun 2026
Affiliate Marketing / Paid-only / Technology Took Centre Stage at PI LIVE USA, Day Two What went down on our final day in the Magic City. By Sol Wilkinson / 23 Apr 2024
