Latest News

SoFire’s Hot Campaigns: Chipotle x Salish Matter is the Beginning of Gen Alpha Brand Partnerships

The fast food chain has recently unveiled the Salish Matter Order with creator Salish Matter.

By Sofia Aira

/ 20 Aug 2026

How Far Will Marketers Go When it Comes to Delegating Trust?

AI capability does not equate to operational readiness, and autonomous decision-making lacks consensus across job roles, according to new research.

By Newsdesk

/ 20 Aug 2026

How Far Will Marketers Go When it Comes to Delegating Trust?

New Industry Toolbar Standard Proposed by the PMA

From 1st September, PMA members will be invited to vote on the standard. If approved, the standard will take effect from January 1, 2027.

By Newsdesk

/ 20 Aug 2026

New Industry Toolbar Standard Proposed by the PMA

👩‍⚖️ What the Meta Social Media Addiction Trial Means for the Creator Economy

Plus, YouTube change how public views are counted across the platform.

By Sofia Aira

/ 20 Aug 2026

From Always-On to Always Authentic: How Brands Leverage Partner Marketing to Scale Creator Campaigns

In an era where creator marketing is no longer a nice-to-have but a must-have for brand growth, this fireside chat explores how forward-thinking brands are leveraging

By Newsdesk

/ 20 Aug 2026

Licence to Influence: How We Built the Creator Campaign Behind 007 First Light

At CreatorFest 2026, Kolsquare and Substance Global will be coming together to deliver a session on one of the biggest game launches of the year… 007 First Light. Substance Global

By Newsdesk

/ 20 Aug 2026

Unlock Brand Deals on YouTube – Inside a Successful Brand Deal

YouTube is the biggest opportunity for brand deals. Learn how to unlock brand deals on YouTube. This session features a deep dive into a successful real-world case study. Join

By Newsdesk

/ 20 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

What does the Meta social media addiction trial mean for content creators earning an income on the platforms?

By Sofia Aira

/ 19 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories

For 2026, the Global Influencer Marketing Awards are evolving the way we celebrate world-class creator economy work.

By Sofia Aira

/ 19 Aug 2026

Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories

GIMA Shortlist Spotlight: Campfire x Vaseline US – Holiday Lip Cuties

By Sofia Aira

/ 19 Aug 2026

GIMA Shortlist Spotlight: Campfire x Vaseline US – Holiday Lip Cuties

A New Player Enters the Chat: Firefox Launches New Features for Opt-in AI-Powered Smart Window

The launch, in partnership with Exa, offers what it calls a “privacy-first” AI browser experience. Here’s what it could mean for you.

By Newsdesk

/ 19 Aug 2026

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report

According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.

By Newsdesk

/ 19 Aug 2026

Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report