Latest News

Market Movers - May 2026

Who’s been appointed, who’s been promoted, who’s acquired who, and who’s launched what — we’ve got it all here.

By Hello Partner

/ 29 May 2026

The Alternative Affiliate Programme

In this session, Ian Drayner, Head of Global Partnerships at Wise, a UK fintech company, delves into a transformative approach to affiliate marketing.

By Hello Partner

/ 28 May 2026

⭐️ How Are Creators Really Using AI on Social Media?

Plus, entries for the Creator Craft Awards close tonight!

By Sofia Aira

/ 28 May 2026

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

TikTok is stepping up its travel commerce game with a new in-app travel booking feature.

By Sofia Aira

/ 28 May 2026

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search

As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.

By Madaline Dunn

/ 27 May 2026

Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search

Got Great Creators on Your Roster? Enter The Creator Craft Awards

The Creator Craft Awards are debuting at CreatorFest 2026.

By Sofia Aira

/ 26 May 2026

Got Great Creators on Your Roster? Enter The Creator Craft Awards

New Study Reveals How Small Businesses are Really Using AI on Social Media

Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.

By Sofia Aira

/ 26 May 2026

New Study Reveals How Small Businesses are Really Using AI on Social Media

📈The AI Affiliate Winners Are Emerging

Plus, affiliate commission cuts point to the need for diversification.

By Madaline Dunn

/ 26 May 2026

As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging

Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.

By Julian Henrichs

/ 26 May 2026

As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging

Reddit Unveils App Ad Updates Focused on Performance Transparency

The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.

By Madaline Dunn

/ 26 May 2026

Reddit Unveils App Ad Updates Focused on Performance Transparency

A Reality Check: 10 Hard Truths Creators Took Away from SocialDay

The 10 best pieces of advice creators can take from SocialDay 2026.

By Sofia Aira

/ 22 May 2026

A Reality Check: 10 Hard Truths Creators Took Away from SocialDay

Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests

Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.

By Madaline Dunn

/ 22 May 2026