Latest News

“The Recognition Undoubtedly Helped Open Doors”: Lodestar Marketing’s Anthony Quinn on Grabbing Gold at the GPMAs

The Managing Partner and Co-founder walks through Lodestar’s win, what makes a winning entry and the business impact of a GPMA win.

By Madaline Dunn

/ 9 Jul 2026

“The Recognition Undoubtedly Helped Open Doors”: Lodestar Marketing’s Anthony Quinn on Grabbing Gold at the GPMAs

YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows

Research from Jellyfish reveals a significant shift in how LLMs source creator content.

By Newsdesk

/ 8 Jul 2026

YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows

The Industry Needs a Complete Organisational Rethink: Aneira Henery on Content, Investment and the Future of Affiliate

According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.

By Madaline Dunn

/ 8 Jul 2026

The Industry Needs a Complete Organisational Rethink: Aneira Henery on Content, Investment and the Future of Affiliate

From the Search to Answer Era: Anthony Clements on the Industry’s Next Chapter

We spoke with Anthony Clements, UK Country Manager at impact.com, at IPX to hear how the industry is changing, the future of brands and the impact of LLMs on the ecosystem.

By Newsdesk

/ 7 Jul 2026

From the Search to Answer Era: Anthony Clements on the Industry’s Next Chapter

“Payments Are Sexy Again”: Courtney Sauceda on LLM Ethics, Industry Innovation and Paytech

impact.com’s Courtney Sauceda says the industry needs to come together to address the challenges of AI.

By Madaline Dunn

/ 7 Jul 2026

“Payments Are Sexy Again”: Courtney Sauceda on LLM Ethics, Industry Innovation and Paytech

🤔 The Funnel is Collapsing — What’s Next?

Plus, a lens into the true scale of European affiliate marketing.

By Madaline Dunn

/ 7 Jul 2026

Stronger Together: How the APMC and APMA Are Unlocking the True Scale of European Affiliate Marketing

The APMC's Annalena Bauer breaks down the data behind the German market.

By Annalena Bauer

/ 7 Jul 2026

Stronger Together: How the APMC and APMA Are Unlocking the True Scale of European Affiliate Marketing

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe:

By Sofia Aira

/ 7 Jul 2026

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

In An AI World, Be a Real Human Being, Says Former Warner Bros. Exec

According to Jason Bevan, Former Head of Creative Development and VP Marketing EMEA at Warner Bros Studios, storytelling can add colour and life to partnership building.

By Madaline Dunn

/ 6 Jul 2026

In An AI World, Be a Real Human Being, Says Former Warner Bros. Exec

“The Funnel is Collapsing”: impact.com’s San Sareen Talks Convergence and Creators

And in this new era, brands need to own first-party relationships with partner types across diverse audience demographics, says San Sareen.

By Madaline Dunn

/ 6 Jul 2026

“The Funnel is Collapsing”: impact.com’s San Sareen Talks Convergence and Creators

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.

By Sofia Aira

/ 6 Jul 2026

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators

Influencer Strategists has launched the Influence Power Index to evaluate influencer marketing agencies.

By Sofia Aira

/ 6 Jul 2026

Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators