Latest News

Catch Me If You Cannes! Austin Null is Building a Campaign with Creators Live at Cannes Lions 2026

As we return to our pre-Cannes Lions 2026 series, I’m joined by Austin Null, Chief Creator Officer at We Get It.

By Sofia Aira

/ 16 Jun 2026

Catch Me If You Cannes! Austin Null is Building a Campaign with Creators Live at Cannes Lions 2026

BEER52 - Using Partnerships and Affiliates to Sell 100,000,000 Beers

Over the last decade, Beer52 has grown to serve millions of customers and distribute hundreds of millions of craft beers, wines and whiskies across the UK. With data-driven marketing

By Newsdesk

/ 16 Jun 2026

BEER52 - Using Partnerships and Affiliates to Sell 100,000,000 Beers

🧑‍⚖️ Rakuten Talks New Stand Down SDK

Plus, brands are shifting resources to performance marketing.

By Madaline Dunn

/ 16 Jun 2026

LinkedIn Invests in B2B Creator Economy with Launch of Creator Marketplace

Paired with BrandWorks, the new function enables brands to connect with creators for content and campaigns.

By Madaline Dunn

/ 16 Jun 2026

LinkedIn Invests in B2B Creator Economy with Launch of Creator Marketplace

Rakuten’s Stand Down SDK, Attribution and Transparency

Following significant controversy around the Honey scandal, the open-source initiative aims to simplify stand down compliance.

By Madaline Dunn

/ 15 Jun 2026

Rakuten’s Stand Down SDK, Attribution and Transparency

Pinterest Introduces Amazon Storefront Linking

Pinterest said the tool enables creators to directly connect their Amazon Storefront to their Pinterest account, in an expansion of its creator commerce capabilities.

By Madaline Dunn

/ 15 Jun 2026

Pinterest Introduces Amazon Storefront Linking

The Global Influencer Marketing Awards 2026 Kicks Off with a Shortlist Brunch

The Global Influencer Marketing Awards is unveiling a brand-new addition to the 2026 programme: the Shortlist Networking Brunch.

By Sofia Aira

/ 15 Jun 2026

The Global Influencer Marketing Awards 2026 Kicks Off with a Shortlist Brunch

UK Social Media Ban for Under-16s: Everything We Know

The UK government is set to ban under-16s from accessing social media.

By Sofia Aira

/ 15 Jun 2026

UK Social Media Ban for Under-16s: Everything We Know

Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown

This year’s gold winners demonstrated out-of-the-box thinking, outstanding execution and the power of partnerships — all the ingredients that make this industry a powerful marketing player.

By Newsdesk

/ 12 Jun 2026

Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown

Catch Me If You Cannes! Creator Rachel Lowenstein’s First-Time Attendee Guide to Cannes Lions 2026

We’re catching up with Rachel Lowenstein, Culture Strategist, Creator and Cannes Lions 2026 Speaker.

By Sofia Aira

/ 12 Jun 2026

Catch Me If You Cannes! Creator Rachel Lowenstein’s First-Time Attendee Guide to Cannes Lions 2026

Creators as Directors: How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

We are sititng between Kane Pixels driving A24’s biggest box office previews with Backrooms and Curry Barker turning a YouTube sketch into the £148M+ Obsession film.

By Sofia Aira

/ 11 Jun 2026

Creators as Directors: How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

Brands Are Shifting Resources to Performance Marketing, New Report Finds

In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.

By Madaline Dunn

/ 10 Jun 2026

Brands Are Shifting Resources to Performance Marketing, New Report Finds