Latest News

Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson

At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.

By Sofia Aira

/ 4 Aug 2026

Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson

AI-Generated Content Under Regulatory Spotlight as EU AI Act Takes Effect

With AI-generated content on the rise, the new rules aim to enhance transparency for users.

By Madaline Dunn

/ 4 Aug 2026

AI-Generated Content Under Regulatory Spotlight as EU AI Act Takes Effect

Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing

Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.

By Madaline Dunn

/ 31 Jul 2026

Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing

Market Movers: July 2026

Here are the job moves, investments, and launches that caught our eye this month.

By Newsdesk

/ 30 Jul 2026

B2B Creators are Sleeping on LinkedIn, Says LinkedIn Tea’s Fatima Khan

Only 1 to 3% of LinkedIn users actively post content on the platform, says Khan.

By Madaline Dunn

/ 30 Jul 2026

🐬 Why Zara Larsson x Depop is the Perfect Brand Partnership

Plus, YouTube Shopping Affiliate Programme Announces a UK Rollout at CreatorFest 2026.

By Sofia Aira

/ 30 Jul 2026

YouTube Shopping Affiliate Programme Announces UK Rollout at CreatorFest 2026

At CreatorFest 2026, YouTube’s Head of Creator Partnerships for the UK&I officially launched the highly anticipated YouTube Shopping Affiliate Programme.

By Sofia Aira and Madaline Dunn

/ 30 Jul 2026

YouTube Shopping Affiliate Programme Announces UK Rollout at CreatorFest 2026

AI Hesitancy for Online Shopping Witnessed Across Generations, Research Finds

While AI adoption is high, searchers don’t yet trust AI-automated checkouts.

By Madaline Dunn

/ 30 Jul 2026

AI Hesitancy for Online Shopping Witnessed Across Generations, Research Finds

IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews

According to the Creator Entrepreneur, creators should ditch algorithm-hacking in favour of thinking and building like a studio.

By Madaline Dunn

/ 29 Jul 2026

IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews

🧐Can Affiliate Cut Through the Noise in MMMs?

Plus, the path to purchase is no longer a funnel. It's an ecosystem.

By Madaline Dunn

/ 28 Jul 2026

SoFire’s Hot Campaigns: Zara Larsson x Depop is the Never-Ending Midnight Sun of Brand Partnerships

By Sofia Aira

/ 28 Jul 2026

The path to purchase used to be a funnel. Now it's an ecosystem, split across creators, communities, AI assistants, and search, with no single gateway left to own. Here's why that shift changes everything for partnerships, and why it's our theme for PI LIVE Europe 2026.

By Sol Wilkinson

/ 28 Jul 2026