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Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

Shifting to a Holistic Growth Ecosystem: How Affiliate Moves on From Last Click

How does affiliate contend with the new AI reality? Experts say there needs to be a mindset shift.

By Madaline Dunn

/ 3 Jul 2026

Shifting to a Holistic Growth Ecosystem: How Affiliate Moves on From Last Click

Cannes Lions 2026: What Did the Experts Learn This Year?

By Sofia Aira

/ 3 Jul 2026

Cannes Lions 2026: What Did the Experts Learn This Year?

Coolr's Adam Clyne on the Creator Revolution and Why AI Cannot Copy the 'Never Been Done Before'

By Sofia Aira

/ 3 Jul 2026

Coolr's Adam Clyne on the Creator Revolution and Why AI Cannot Copy the 'Never Been Done Before'

“Affiliate Will Continue to be Important Within This New Paradigm”: Partnership Day Delves into New Affiliate Reality

Here’s our breakdown of the key takeaways from the day.

By Madaline Dunn

/ 2 Jul 2026

“Affiliate Will Continue to be Important Within This New Paradigm”: Partnership Day Delves into New Affiliate Reality

The Creator Craft Awards 2026 Shortlist Announced

We are incredibly proud to announce the shortlisted nominees of the 2026 Creator Craft Awards!

By Sofia Aira

/ 1 Jul 2026

The Creator Craft Awards 2026 Shortlist Announced

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

Dani Roberts, Campaigns Director at Purple Goat Agency, discussed how the creator economy is moving toward performance-driven inclusion.

By Sofia Aira

/ 1 Jul 2026

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

What We Learned at IPX

The industry is at an inflexion point, and the path ahead won’t be straightforward.

By Madaline Dunn

/ 1 Jul 2026

What We Learned at IPX

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

At Cannes Lions 2026, we caught up with Natalie Patel, Managing Director of search performance agency Found.

By Sofia Aira

/ 30 Jun 2026

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

Market Movers: June 2026

By Newsdesk

/ 30 Jun 2026

Market Movers: June 2026

Affiliate Needs Hard Numbers to Tap into the AI Opportunity, Say Experts

I recently spoke with Microsoft’s Dr Paul Farrow and Bertelsmann VP, Achim Schlosser on the sidelines of an AI event in London, to hear their takes on Google AI Overview opt-out, publisher monetisation and the future of affiliate.

By Madaline Dunn

/ 30 Jun 2026

Affiliate Needs Hard Numbers to Tap into the AI Opportunity, Say Experts