Latest News

The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition

Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.

By Sofia Aira

/ 15 May 2026

The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition

Why Affiliates Miss Out on Budget, and How to Change It

Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are

By Newsdesk

/ 15 May 2026

Why Affiliates Miss Out on Budget, and How to Change It

👀 Gen Z are 14x More Likely to Follow Smaller Creators

Plus, TikTok has finally launched ad-free subscriptions in the UK.

By Sofia Aira

/ 14 May 2026

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators

For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.

By Sofia Aira

/ 13 May 2026

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators

⚙️Affiliate Needs a New Engine, Says Awin CEO

Plus, we hear from industry execs on what the Rakuten x impact means for affiliate.

By Madaline Dunn

/ 13 May 2026

The Performance Marketing Awards: 20 Years of Game-Changing Innovation

A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.

By Newsdesk

/ 13 May 2026

The Performance Marketing Awards: 20 Years of Game-Changing Innovation

New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post

A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.

By Sofia Aira

/ 13 May 2026

TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?

TikTok is bringing its ad-free subscription model to the UK.

By Sofia Aira

/ 12 May 2026

TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?

No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation

No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.

By Sofia Aira

/ 12 May 2026

Industry Responds to the Rakuten x impact.com Alliance

We heard from leaders across the industry to get their perspectives on what the alliance signals.

By Madaline Dunn

/ 12 May 2026

Industry Responds to the Rakuten x impact.com Alliance

PI LIVE Europe and AAB Launch the Agency Ecosystem Map

The map serves as a tool to match brands with the right agency at the right time.

By Newsdesk

/ 11 May 2026

PI LIVE Europe and AAB Launch the Agency Ecosystem Map

Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter

While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.

By Madaline Dunn

/ 8 May 2026

Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter