Good afternoon and welcome back to Influencer Insider!
This week, we've got an exclusive with Rakuten Advertising's Nick Fletcher, who is talking all things partnerships and AI.
We've also got the flashiest campaign from Rare Beauty featuring two very special princesses, Selena Gomez and Demi Lovato. My inner Disney child is screaming!
On with the news. đź“°
In today's newsletter:
- Pick of the day: Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution
- Trending: YouTube’s New AI Tools Mean Creators and Brands Must Get Strategic
- Campaign of the week: Rare Beauty x Demi Lovato
đź“ť Pick of the day
Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution
We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity.
ADOBE MAX | Save the date | 10-11th November 2026
Adobe MAX is where the global creative world plugs in. On 10-12th November 2026, designers, creators, filmmakers, and marketers come together in Miami Beach and online to see what’s next, learn from the creative community, and get fired up about their own work.
Watch the news live from Miami online on the 10-11th November.
Plus, Adobe MAX is going on tour, and London is next! We'll be sending personal invites to creators, so keep an eye on your inbox.
Meet the Adobe team, try the new features and connect with the community.
↗ Trending
What's hot on Hello Partner right now
YouTube’s New AI Tools Mean Creators and Brands Must Get Strategic
With YouTube's new AI tool rollout, both creators and brands need to be more strategic about how they balance human strategy.
SoFire’s Hot Campaigns: How Gymshark and @6ekahhh Run a Lasting Partnership Based on Pilates and Memes
Gymshark worked with @6ekahhh for a simple but effective gym campaign any brand could shoot its shot at.
Last Click is Lying to You
San Sareen walks through the five-pillar operational playbook for building an integrated creator marketing system.
Behind the Collab: How Skyscanner Finds and Forges the Perfect Creator Partnerships
What the World’s Biggest Brands Actually Want From Creators
Roblox, The New Social Media Platform
✨ Campaign of the week: Rare Beauty x Demi Lovato
Selena Gomez has been the face of Rare Beauty since it was born, and there's nobody that could quite match up to her level of stardom. That is, apart from her princess partner-in-crime, Demi Lovato.
The two ex-Disney stars were known for being best pals, as well as featuring in the 2009 hit film, Princess Protection Program.
Bringing the duo back for a Rare Beauty campaign is legendary and a huge nostalgia rush. It's a brand moment that will make pop culture headlines as well as money.
đź‘€ Algowatch: Instagram goes full-length feature
Instagram is now offering some creators payment for using its new long-form content feature. Videos can now be up to 90 minutes long.
đź’ Thursday thoughts
I wanted to update you all on my personal Substack journey since starting it back in August.
I've officially surpassed that 500 mark and I'm still growing, even still making it onto the Music charts.
It's been a HUGE learning opportunity to be growing a Substack on the side. Keep your eyes on my LinkedIn because I'm going to share more about my experience soon. đź’Ś
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
