Good afternoon and welcome back to another Influencer Insider!
With yesterday's UK Budget Review, check out what it means for you in my checklist - more on that below.
SoFire's Hot Campaigns dives into a great Gymshark creator collab this week, proving that sometimes less is more when it comes to product placement.
And finally, it's the end of the month: that means we've rounded up all the market movers and acquisitions to keep our subscribers in the know. It's nearly the end of the year already, so expect some big moves!
In today's newsletter:
- Pick of the day: How the UK Budget Review Will Impact Creators: 5 Things to Know
- Trending: SoFire’s Hot Campaigns: How Gymshark and @6ekahhh Run a Lasting Partnership Based on Pilates and Memes
- Campaign of the week: The Oatly Embassy
📝 Pick of the day
How the UK Budget Review Will Impact Creators: 5 Things to Know
The new Autumn Budget was announced in Parliament today, but what does it mean for creators? The Budget delivers several direct policy changes that impact content creators, influencers, and digital freelancers, from side-hustle tax relief to stricter compliance for online sellers. Find out what it means for you in this checklist.
↗ Trending
What's hot on Hello Partner right now
SoFire’s Hot Campaigns: How Gymshark and @6ekahhh Run a Lasting Partnership Based on Pilates and Memes
Gymshark worked with @6ekahhh for a simple but effective gym campaign.
Market Movers: October 2026
Here's a rundown of all the market movers you missed across affiliate marketing and the creator economy in October 2026.
YouTube’s New AI Tools Mean Creators and Brands Must Get Strategic
With YouTube's new AI tool rollout, both creators and brands need to be more strategic about how they balance human strategy.
PI LIVE Leaders Panel: How Do We 10x the Industry?
At PI LIVE 2026, leaders Adam Ross, Santi Pierini, Sean Sewell and Todd Crawford joined Jennifer Goodwin onstage to discuss a 10x affiliate industry growth.
From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings
The Most Trusted Creator Already Works for You
✨ Campaign of the week: The Oatly Embassy
Oatly’s latest pop-up, The Oatly Embassy in South Kensington, was a super fun experiential marketing experience. Oatly turned London’s diplomatic quarter into an oat milk playground complete with a mock press room, an audio tour through the Museum of Modern Oats, and even diplomatic Rolls-Royces parked outside. Guests dropped into The Diplomats Café for free drinks and quick masterclasses showcasing their new Future of Taste Report 2026.
This was a super community-led event. It brought in established local groups like knitting with Black Girl Knit Club and trivia with Strangers in the City to encourage people to come along, even on their own.
There was also a physical passport which sent attendees on a mini crawl across London to grab free drinks at 21 partner cafés. It was clever, super shareable, and a brilliant example of how to turn event buzz into real foot traffic for local eateries. Loved this one!
👀 Algowatch: More $ for Shorts
YouTube is piloting a bonus program to offer eligible creators a new way to monetise Shorts.
💭 Thursday thoughts
I had the best time last week at PI LIVE, hosting my blind date panel! Thanks to both our fab creators Niall Macmillan and Iain Ward for being a part of it.
👩💻 Jobs Board
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
