Good afternoon and welcome back to another Influencer Insider!
It's been a wild week of news. Reese's launched a new Halloween campaign, INSTANTLY setting the highest bar for the seasonal campaign run we can expect until Christmas.
TikTok also launched some new AI-powered smart search tools. You need to check those out if you're an influencer or brand marketer, ASAP.
Also, the ASA banned a controversial ad from Huel this week, and the case isn't dissimilar to others we've seen in the influencer world. More on that below.
Let's get on with it. 🗞️
In today's newsletter:
- Pick of the day: Inside Reese’s Creator Play to Win Over Every Neighbourhood on Halloween
- Trending: TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know
- Campaign of the week: GAP x Just Your Type
📝 Pick of the day
SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood on Halloween
October is upon us, meaning it's officially time for spooky season advertising. So, welcome back to another edition of SoFire’s Hot Campaigns, where we take a detailed look at the most creative, strategic, and impactful influencer marketing plays hitting our feeds.
Today, we're delving into a brilliant seasonal push from Hershey’s crown jewel (if you ask me): Reese’s.
↗ Trending
What's hot on Hello Partner right now
TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know
At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.
The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators
New research from Manychat proves niche creators bring the ROI brands are looking for.
ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging
The Advertising Standards Authority (ASA) has upheld two complaints against nutrition brand Huel Ltd.
Live Nation Funds New Creator Economy Talent Firm, Creator Nation
Live Nation is backing a new creator economy-focused venture, Creator Nation.
Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss
A rundown of all the ICS sessions you don't want to miss this year.
From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings
Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment
✨ Campaign of the week: GAP x Just Your Type
GAP still reigns supreme for its fantastic musical partnerships. Last year, everyone was talking about Katseye. This year, it's Just Your Type.
The boyband has locked in a multi-year deal with the brand, which will go as far as to feature a docuseries produced by GAP. We can also expect live fan experiences at malls across the US and a new autumn clothing collection.
GAP once again kills it by turning a partnership into so much more than just a product release. It's these fan features that will make the collaboration so successful.
👀 Algowatch: YouTube Shorts are locking in
The YouTube Shorts algorithm is putting original content first, reducing the visibility of reposted/recycled content shared by other creators.
💭 Thursday thoughts
I'm doing some early research for a really fun creator economy report. If you're a creator, brand, marketer or talent manager, I'd love for you to share your thoughts on my poll below!
👩💻 Jobs Board
Company: Happy Yolk
Location: London, UK
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Until next time!
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