PI LIVE is just around the corner, and this year, we're launching the Influencer Commerce Summit. Expect hot discussions, actionable strategies, and fresh perspectives on how creator marketing is driving measurable business growth.
With so much on offer, it can be tough to choose where to spend your time, so I have rounded up the key sessions every marketer should add to their agenda - including a cheeky one featuring yours truly!
The Intent Economy
Purchase intent used to be treated as a single moment: the click, the cart, the conversion. But what if it is actually a pathway? In this session, Pinterest’s Head of UK Partnerships, Heather Bowen, explores how people really move from inspiration to exploration to decision, and what that shift means for influencer commerce.
As the path to purchase stretches across platforms, formats, and touchpoints, brands must rethink how they measure and reward the creators shaping intent at every stage, not just the ones who land the final sale. Join us for a vital conversation about redefining attribution, value, and partnership in a world where discovery is the new starting point.
Why you can't miss this: If your team is still judging influencer success solely on the final click, you are missing the biggest piece of the puzzle. Heather Bowen’s session will completely reshape how you view discovery, giving you the practical mindset shift needed to capture and reward consumer intent way before you get to the checkout.
Proving Influence: Measuring Creators Across the Customer Journey
Influencer content drives value at every stage of the customer journey. It is about much more than brand awareness, and yes, influencers can convert very effectively.
This panel tackles measurement and attribution head-on: how to accurately measure creators across a non-linear journey, use dynamic commissioning to reward real impact wherever it happens, and get more out of MMM when creator influence does not fit a neat, sequential model.
We will also bridge the language gap between influencer and affiliate teams, who often measure success in different terms, and explore what it actually takes to ensure influencer marketing is measured accurately and attributed fairly, so creators finally get credit for the value they drive, wherever it shows up in the journey.
Why you can't miss this: Bridging the gap between affiliate performance and influencer branding is one of the biggest challenges facing marketers. This panel is essential for anyone who wants to stop arguing over metrics, align their internal teams, and build an attribution model that actually gives creators fair credit.
Growing Pains: Scaling Creator Commerce at Every Size
Getting creators to generate sales is one thing. Building a creator commerce programme that can keep growing is another.
As programmes scale, brands face a new set of challenges: finding more creators without diluting performance, deciding who to pay and how much, balancing flat fees with commission, building the infrastructure to track sales accurately, and understanding which creators are actually driving incremental growth.
This session explores those growing pains from both ends of the market: how challenger brands build scalable creator commerce with limited budgets and lean teams, and how larger brands turn fragmented creator activity into a structured, measurable revenue channel.
Expect a practical discussion on recruitment, remuneration, attribution, technology, and the operating models required to move from a handful of creator-led sales to sustainable commerce at scale.
Why you can't miss this: We know that scaling a creator programme comes with huge operational headaches. You will leave this session with a clear, realistic blueprint for balancing pay structures, recruitment, and tech so you can grow without burning out your team.
Creator Blind Date: Perfecting Your Pitch
Two creators. One brand. No faces, no follower counts, no portfolios: just the pitch.
In this live, unscripted blind date session, two creators sit hidden from view and pitch competing campaign concepts to a real brand, which can only judge them on the strength of the idea, the strategy, and the storytelling. By the end, the brand picks a winner live on stage.
What actually makes a creator pitch land when a brand cannot rely on reach or reputation? Think of it as a masterclass in creative thinking, campaign strategy, and persuasion, disguised as a competition.
Why you can't miss this: This is easily going to be one of the most entertaining and practical sessions of the entire summit, hosted by me! I'll make you this promise: stripping away vanity metrics to focus purely on strategy and creative concepts will teach you more about what makes a winning pitch than a dozen standard presentations ever could.
