October is upon us, meaning it's officially time for spooky season advertising. So, welcome back to another edition of SoFire’s Hot Campaigns, where we take a detailed look at the most creative, strategic, and impactful influencer marketing plays hitting our feeds.
Today, we're delving into a brilliant seasonal push from Hershey’s crown jewel (if you ask me): Reese’s.
Halloween is prime real estate for confectionery brands, but standing out takes real ante - especially in the influencer era.
Reese’s has upped its game this year with a nationwide search for the "Reese’s Trick-or-Treatiest Street in America", pairing community nostalgia with a carefully assembled squad of autumn creators and pop-culture icons.
Let's break down how the campaign works, why the influencer mix is so clever, and what makes a fantastic seasonal campaign.
