When OpenAI hosted its first-ever creator retreat in New York, the itinerary followed a familiar influencer playbook. Dubbed the Summer Club, the event treated a group of creators to farm-to-table dinners, wellness sessions, beekeeping, and workshops on how to use OpenAI products.
Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn
Billion Dollar Boy CMO Becky Owen explains where OpenAI missed the mark.
By
Sofia Aira
Published:
Last updated:
From our partners
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
By
Newsdesk
/
Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
By
Ben Smye
/
How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
By
Newsdesk
/
Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
By
Sofia Aira
/