When OpenAI hosted its first-ever creator retreat in New York, the itinerary followed a familiar influencer playbook. Dubbed the Summer Club, the event treated a group of creators to farm-to-table dinners, wellness sessions, beekeeping, and workshops on how to use OpenAI products.
Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn
Billion Dollar Boy CMO Becky Owen explains where OpenAI missed the mark.
By
Sofia Aira
Published:
Last updated:
From our partners
How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
/
Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
By
James Eid
/
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
By
Sofia Aira
/
How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
By
Newsdesk
/