Latest News

Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely

Companion by Billion Dollar Boy has launched two new tools to help brands safely scale creator campaigns.

By Sofia Aira

/ 18 Sep 2026

Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely

🎨 What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning

Plus, a new Instagram update could change brand feeds forever.

By Sofia Aira

/ 17 Sep 2026

Fresh, Impactful, Innovative: The GPMA Shortlist is Out

From partnerships that took risks and broke records to campaigns that defied convention to unlock growth, this year’s shortlist is the crème de la crème. Are you on the list?

By Madaline Dunn

/ 17 Sep 2026

Fresh, Impactful, Innovative: The GPMA Shortlist is Out

Taking Time Back: BuildLab Set to Architect Time-Suck Solution

Some of the biggest names in the industry are battling it out to build the tool that best serves the industry.

By Madaline Dunn

/ 17 Sep 2026

Taking Time Back: BuildLab Set to Architect Time-Suck Solution

Ahead of the Holiday Season, Shoppers Show AI Caution

However, there’s still confidence in AI for order tracking and shipping updates, according to new research.

By Madaline Dunn

/ 16 Sep 2026

Ahead of the Holiday Season, Shoppers Show AI Caution

Your Affiliate Programme Is Already Your AI Visibility Strategy.

Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You

By Tom Bourne

/ 16 Sep 2026

Your Affiliate Programme Is Already Your AI Visibility Strategy.

Making The Most Of The Subscription Model & Owning Your Community

By Newsdesk

/ 16 Sep 2026

Making The Most Of The Subscription Model & Owning Your Community

Roblox, The New Social Media Platform

Platforms such as Roblox have quickly become a dominant social space for Gen Z and Gen Alpha, with users spending more time here daily than on any other social platform

By Newsdesk

/ 16 Sep 2026

Conquering BeautyTok: Standing Out In An Overcrowded Market

By Newsdesk

/ 16 Sep 2026

Conquering BeautyTok: Standing Out In An Overcrowded Market

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?

By Sofia Aira

/ 16 Sep 2026

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

🎁 How to Tap into Q4 Potential

Plus, Redditors, trust and brand strategy: Can they meet in the middle?

By Madaline Dunn

/ 15 Sep 2026

Tis the Season: Here’s How to Make it Sing

Rachel Said breaks down how to get the most out of Q4.

By Rachel Said

/ 15 Sep 2026

Tis the Season: Here’s How to Make it Sing