Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.
The eternal question prevails – what are the metrics that brands, creators and agents ACTUALLY need to care about, and which ones can be left in 2025?
We know how busy
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.