We caught up with CRDB Bank’s Joyce Nsekela to discuss community, financial inclusion and the recipe for a winning entry.
First-time GPMA entrant CRDB Bank walked away with two awards this year. On the sidelines of the awards, CRDB Bank’s Senior Manager Digital Acquisition and Growth, Joyce Nsekela, told us winning in a global capacity was an “honour.”
CRDB Bank is the largest financial bank in Tanzania, with marketing being one of the driving functions in the bank, Nsekela shared.
The team, she explained, was encouraged to enter the awards to share the story of community impact.
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