Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
You’ve seen the traffic drop, lost the journey visibility, and you’re wondering where AI citation leaves you. We’re bringing together the people who are probing for answers and building out the solutions.
From partnerships that took risks and broke records to campaigns that defied convention to unlock growth, this year’s shortlist is the crème de la crème. Are you on the list?
Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.
100 influencers and content creators received accreditation for the New York tournament; going forward, the same won’t be offered by Wimbledon in 2027. But is this the right decision?