Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
I recently spoke with Microsoft’s Dr Paul Farrow and Bertelsmann VP, Achim Schlosser on the sidelines of an AI event in London, to hear their takes on Google AI Overview opt-out, publisher monetisation and the future of affiliate.
The company shared that the new brand unites its specialist businesses across affiliate, influencer, app, retail media and AI-driven search visibility.
From litigation and bot-blocking to content marketplaces, there’s no silver bullet solution — but for the first time in a long time, the industry is coming together for answers.
