The hour is almost upon us. In less than a week, we’re hosting the biggest industry festival of the summer...PI LIVE Europe - Festival of Partnerships.
We’re dishing up the biggest debates and the hottest topics, equipping you with the toolkits for solving the industry Rubix cube.
This week, we’ve got some deep dives into what’s ahead, from the IC and AIP Summits to the ones to watch at Old Billingsgate, surfacing solutions to surf the seismic shifts.
We hear from David Yovanno on winning in the answer era, Digi Reach’s Ben Helyar on the launch of Maximum Savings, and Sway Me Good’s James Eid on the infrastructure problem in influencer marketing.
Plus, we hear from Annie Gateva on how brands and publishers work better together, Simon Gustafson on AI visibility, and much more.
Now, let’s get into it.
In today's newsletter:
- Pick of the day: The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?
- Trending: Winning in the Answer Era.
- Industry Insight: Sharing is Caring.
Pick of the day
The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?
PI LIVE 2026 is set to demystify the most impenetrable industry challenges.
What does the end of the funnel mean for the future of the channel and how can you avoid the costs of siloed working? Plus, we’ve got the blueprints for bringing it all together.
It’s less than a week away, so make sure to check out the agenda and add your must-watch sessions to your schedule on the app. More on that below 👇
⚒️ Workshops, Workshops, Workshops ⚒️
This year, we’re bringing you something a little different: workshops designed to solve today's biggest business challenges.
Walk and work through what’s throwing up questions, the bottlenecks holding you back, and ideas that will take you to where you want to be. Real challenges, real experts.
We’ve got:
🔨 The Workroom – Build It
🤝 Peer Labs – Unblock It
🧠 Expert Clinics – Solve It
🥊 Battle Ring – Debate It
Workshop spaces are filling up fast, and once a session is full, it's full.
Get yourself on the app and secure your place today.
Trending
What's hot on Hello Partner right now
Winning in the Answer Era
AI is not killing advertising, it’s changing its job, says David Yovanno.
AI’s Here, But What’s the Framework For Making Sense of Its Mess?
You’ve seen the traffic drop, lost the journey visibility, and you’re wondering where AI citation leaves you. We’re bringing together the people who are probing for answers and building out the solutions.
AI Visibility, is that a thing?
Adtraction’s Simon Gustafson asks what AI visibility is worth, and to whom.
Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings
The CUG offering serves as both a key worker discount platform and a white-label platform hosting bespoke offers for partners.
How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss
A rundown of all the ICS sessions you don't want to miss this year.
Industry Insight
Stay at the top of your game
Although I sound like a broken record, PI LIVE is next week (!!!) and it’s an event that’s all about bringing people together and sharing knowledge to tackle challenges. So, in the spirit of sharing, this week, we’ve got an insight from Nicky Senyard, who says: stop keeping affiliates in the dark about what’s working in other channels.
While Nicky notes that this attitude can be rooted in real concerns, whether that’s proprietary data or channels competing for budget, customers don’t think in channels.
“They might discover you through one, research you through another and convert through a third.”
Good attribution is important for understanding how those touch points work together, Nicky says.
Nicky notes that the same goes for messaging and audience insights.
“If something is resonating in paid search, social or email, why wouldn’t you want your affiliate partners learning from it too?”
Underpinning this is that more shared insight means better optimisation, better partners and better customers.
At PI LIVE, across Old Billingsgate, The Steel Yard and The Partner’s Arms, we’re underscoring the importance of connected thinking, approaches and technologies.
Coming up this week, we’ve got an interview with Sol Wilkinson, our Conference Producer and architect of this event, who’ll be delving into everything from industry blind spots to how to take on the mammoth topic and challenge of AI. Stay tuned.
🔊 APMA Voice of the Nation Surveys 🔊
The APMA is back at it again this year, with its annual Voice of the Nation surveys. They’re all about getting to grips with how the industry feels about the channel.
The APMA is collecting insights from affiliates, advertisers and agencies and you don’t need to be a member to participate.
The surveys contain around 25 questions, and nothing is compulsory. This year, included in the surveys are questions across AI, attribution and measurement, tracking, compliance, payments, investment and the changing role of different partners within the channel.
As the Association says: “The more responses we receive, the more complete the picture.”
Get your voice heard 👉 https://theapma.co.uk/affiliate-industrys-annual-voice-of-the-nation-surveys-launch/
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Until next time,
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Madaline Dunn Community Editor Email me Connect with me on LinkedIn |
