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Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners.

Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

CUGs are in vogue. Against the backdrop of AI, attribution challenges and a growing consumer desire for community, these once-niche ecosystems are proving popular among brands and shoppers alike.

As the space heats up, Hello Partner spoke to Digi Reach CEO Ben Helyar about the launch of the company’s own CUG website, Maximum Savings.

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