Reddit has been on a rollercoaster as of late: from an influx of users and a revenue peak to a ChatGPT citation drop-off and user backlash over bots and ads.
But while users have critiqued advertisers flocking to the platform and the presence of AI-generated content, Reddit is still perceived by many as one of the last bastions of online community.
As the platform evolves, expands its advertiser options, and tightens the reins on spam, we asked Olena Bomko, a Fractional Product Marketer and Advisor, about how Redditors use the platform, the approach brands are taking and what Redditors think of these efforts.
